Interact Blog

Advice With Erin: +140,000 Email Subscribers with a Quiz

One quiz grew Advice With Erin’s Email List by 140,000+ subscribers. Here’s how she did it. The following is an interview with Erin McGoff, founder of Advice With Erin. My…

Generate Leads with a Meta Ads Quiz Funnel

Table of Contents Meta Ads Quiz Funnel Overview + Conversion Rates A Meta Ads Quiz Funnel is a conversational experience in which your customer solves their own problem with you…

Quiz Tutorials

4 min read

How to Create Interior Design Style Quiz Lead Magnets

Interior design style quizzes have been popular for ages. Interior design consultants and E-commerce stores both use them successfully to drive engagement, collect leads, and directly sell products and services….

Growth Marketing

8 min read

How Empathy and Compassion Drive Quiz Conversions ft. Maiko Sakai

Maiko Sakai, quiz strategy expert, told a story that’s stuck with me. It’s about someone who desired to lose weight. At first the person who wanted to shed a few…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quiz Tutorials

5 min read

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quizzes for Personalized Customer Education

Using quizzes for personalized learning is like speeding up what a traditional school quiz does. Instead of someone answering questions and then waiting for a teacher to grade the quiz…

Quiz Tutorials

3 min read

How to Make an Instagram Reel Quiz that Generates Leads

Recently I’ve interviewed two people who have used Reels Quizzes to generate a lot of leads. Erin McGoff, founder of Advice With Erin (interview here), and Carly Banks, Founder of…

Case Studies

4 min read

Salary Transparent Street’s Best Performing Quiz Lead Magnet

Salary Transparent Street switched their primary lead magnet from a free guide to an interactive quiz, and it took their lead generation from a “slow burn” to a “statistically significant…

Quiz Tutorials

9 min read

How to Make an Instagram Quiz Lead Magnet

Are you ready to make an Instagram quiz for your business? Here’s everything that you can do to make sure your quiz is a hit!

Quiz Tutorials

26 min read

Generate Leads with a Meta Ads Quiz Funnel

Table of Contents Meta Ads Quiz Funnel Overview + Conversion Rates A Meta Ads Quiz Funnel is a conversational experience in which your customer solves their own problem with you…

Quiz Tutorials

29 min read

How to Build a Personality Quiz Funnel for Lead Generation

Table of Contents Personality quizzes are excellent ways for you to generate leads, increase your reach, and make sales. But there are a pretty strict set of principles to follow…

Quiz Tutorials

6 min read

How to Make a Buzzfeed Style Quiz for your Business (2025 Edition)

Interested in creating a Buzzfeed style quiz? Here’s everything you need to know to make a Buzzfeed style quiz for list building and product recommendation

Quiz Tutorials

4 min read

Top 8 Trivia Quiz Examples for Audience Engagement + Memorability

Question: What percentage of people who start taking a trivia quiz built on the Interact platform complete the quiz? Answer: 58% of people who start a trivia quiz built on…

Quiz Tutorials

9 min read

How to Create Nutrition Quiz Lead Magnets That Convert at 57%

Since the very beginning of Interact back in 2014, nutrition quizzes have been highly successful as lead magnets. Originally the start to lead conversion rate was around 40%, but over…