Interact Blog

How Coaches can Attract Clients with a Personality Quiz

Attracting clients for your coaching business can be a challenge. Learn how to create a personality quiz to attract the clients you want!

Quizzes that work for Instagram Lead Generation in 2025

To generate leads from Instagram in 2025, post about the topic of your quiz, or about the quiz itself. Then have people comment the word “Quiz” and set up a…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quizzes for B2B

3 min read

How to Use Quizzes in B2B Marketing

As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…

Case Studies

2 min read

Henry’s House of Coffee Personalizes Coffee Recommendations with a Quiz

Henry’s House of Coffee has a quiz that’s a great example of a product recommendation quiz. Find out how they got a 68% conversion rate!

Quiz Tutorials

6 min read

List of Best Quizzes Organized by Topic

Check out these real-life quiz use cases to see how a quiz truly works in any industry!

The Rise of the Fashion Quiz: Personalization at Scale for Creators

Recently I’ve seen a trend to highlight in the fashion space. The best way to describe it is that fashion creators are building their own versions of Buzzfeed quizzes, but…

Quiz Tutorials

3 min read

Asking the Right Questions Increases Revenue

The age-old trope in customer service is “Can I help you?” But we’ve reached a point in history where the customer is snapping back with “I don’t know, can you?”…

Quiz Tutorials

3 min read

The Validation Loop: Using Quizzes to Help Customers Sell Themselves

The most effective salesperson for every individual is themselves. When you convince yourself you should do something, there is virtually nothing that will stand in the way of you doing…

Quiz Tutorials

4 min read

Quizzes as “Feel Good” Marketing

It feels good to be seen. It feels good to be heard. It feels good to be recognized. A quiz, with its unique question and outcome format, can give people…

Quiz Tutorials

2 min read

The Power of One: Why the Best Quizzes Focus on a Single Outcome

The best quizzes pinpoint one thing for the quiz taker. One simple thing that is meaningful to the quiz taker. Whether it’s something about their personality, an issue, a suggestion,…

Quiz Tutorials

2 min read

Quizzes for Journalism: Bring Stories and Data to Life

In 13 years of running Interact, the largest quiz platform in the world by volume, I’ve seen two different types of Journalistic quizzes repeat over and over again to great…

Quiz Tutorials

2 min read

The New Way to Share Your Quizzes

In 2026, which is almost here, the way to share quizzes is to not share them at all. What I mean, is that you cannot go directly to talking about…

Quiz Tutorials

2 min read

I Analyzed the Year’s Top Quizzes: Here is the Pattern They All Share

People take quizzes because they answer the question of “How does this apply to me?” or “What about me?” or “How do I stack up on this topic?” As people…

Quiz Tutorials

2 min read

Stop Guessing: The Secret to Creating Quizzes That Actually Convert

The best performing quizzes answer the questions people ask you. If you get interviewed on podcasts, then it’s the question everyone asks you there. If you create content on Instagram,…