Interact Blog

Quiz Resource Hubs are Now the Leading Strategy for Top Brands

Quiz Resource Hubs are now the top strategy for quizzes and interactive content among leading brands. In 2025, the strategy was validated by Content Marketing Institute, who awarded Direct Energy…

Generate Leads with a Meta Ads Quiz Funnel

Table of Contents Meta Ads Quiz Funnel Overview + Conversion Rates A Meta Ads Quiz Funnel is a conversational experience in which your customer solves their own problem with you…

Quiz Tutorials

4 min read

How to Create Interior Design Style Quiz Lead Magnets

Interior design style quizzes have been popular for ages. Interior design consultants and E-commerce stores both use them successfully to drive engagement, collect leads, and directly sell products and services….

Growth Marketing

8 min read

How Empathy and Compassion Drive Quiz Conversions ft. Maiko Sakai

Maiko Sakai, quiz strategy expert, told a story that’s stuck with me. It’s about someone who desired to lose weight. At first the person who wanted to shed a few…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quiz Tutorials

5 min read

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Flora Spa’s Service Recommendation Quiz That Drives More Appointments

Using a quiz to recommend the right service for a Med Spa saves time and increases bookings. It saves time because people aren’t calling or writing in asking which service…

Case Studies

3 min read

Karen Allen Attracts Growth-Minded Clients with a Strengths-Based Quiz on Interact

Karen Allen is a growth mindset expert. She made a quiz that helps people find their strength, and it attracts people who have a growth mindset. But before that, she…

Case Studies

4 min read

White Eagle Resort Uses Interact to Automate Sales While Building Genuine Customer Connections

White Eagle Resort is a 115 year old resort operating on the shores of beautiful Lake Vermilion in Minnesota. I interviewed Co-Owner Steph Lantry, and we talked about how they…

Case Studies

3 min read

NASA Fosters Human Connection with an Interact Quiz

NASA worked with Naomi Crellin founder of storycraft LAB to create a quiz experience at Comic Con that was truly innovative and engaging. I interviewed Naomi to hear the behind…

Case Studies

3 min read

Michelle Shapiro Generates Leads from Instagram with Interact Quizzes

“The completion rate of my quizzes and the conversion rate is so high, and I think that’s because Interact is a great software” Michelle Shapiro, Founder at Michelle Shapiro Nutrition…

Case Studies

3 min read

Henry’s House of Coffee Converts 9% of Quiz Takers into Customers

Back in 2021, I got one of the kindest unsolicited emails ever from Hrag Kalbejian, owner of Henry’s House of Coffee. If you know Hrag, or have ever met him,…

Case Studies

4 min read

Enji Generates 100 SAAS Leads a Month with an Interact Quiz

“We get about 100 people a month signing up for our email list just from the quiz alone, and that’s without putting any money behind it. Even though people can…

Case Studies

2 min read

Columbia University Runs a Periodical News Quiz with Interact

The News Quiz is such a brilliant format. It’s been popular since the 1700’s and least, when Irish Pubs would host a weekly quiz night that was the place to…

Case Studies

5 min read

Atlassian Uses Interact Quizzes to Create Differentiated Content

I recently interviewed Sarah Goff-Dupont, Content Writer and Storyteller for Atlassian. She shared some deep insights into how Atlassian uses quizzes to create highly differentiated content, even in very competitive…