Interact Blog

Your quiz should ask enough questions to give someone a useful result that makes sense for them. The number depends on what you’re helping them understand and what you need…

Starting a quiz gets easier once you know the question your audience wants answered. Here are three ways to get there with Interact: building from scratch, browsing templates, or letting Interact AI draft one from your own website.

A quiz result gives you a specific, shared starting point with a client, something you already know they’re thinking about. Here’s how to turn their answers into a real conversation instead of a generic follow-up, with an example from Effective Fitness.

Quizzes aren’t just for attracting new leads. Here’s how Direct Energy used them to help existing customers understand their bill, pick the right rate plan, and check solar suitability, while learning where their own content needed to improve.

A discount or giveaway entry at opt-in can be a smart way to grow your email list, but only when it fits the quiz someone just took. Real examples from Henry’s House of Coffee and Direct Energy show how to connect the incentive to the experience.

The biggest mistake in B2B quizzes is treating them as a disguised lead qualification form. Here’s how to build one people actually want to take, including a real example from Atlassian’s leadership style quiz.

Every generation has had its quiz moment, but the format keeps changing. Here’s why today’s quizzes are shifting from pure entertainment to practical, expert-backed answers, and three creators doing it exceptionally well.

When a quiz accurately names where someone is stuck, it builds instant trust and opens the door to a deeper conversation. See how Jaclyn Mellone rebuilt her coaching quiz around recognizable patterns (using movie villains to represent different inner-critic voices) instead of just telling people they were stuck.

If you sell website templates, a quiz can help shoppers who like several designs figure out which one actually fits their business. See how TONIC Site Shop and Elizabeth McCravy’s Website Personality Quiz pair a style match with product recommendations, narrowing a full shop down to a useful shortlist.