Interior design style quizzes have been popular for ages. Interior design consultants and E-commerce stores both use them successfully to drive engagement, collect leads, and directly sell products and services.
While a lot of the basics for Interior Design quizzes follow the same quiz best practices that apply to all quizzes, there are a few things that are specific to Interior Design quizzes that I’d like to highlight in this article.
Interior Design Quiz Best Practices
These are the aspects of Interior Design quizzes that are truly unique. Each of these points is aggregated from a 12 year study we’ve conducted about what makes interior design quizzes perform the best for the businesses who create them.
Ask 10 questions
This is the average of all the top interior design quizzes created since 2014. You can certainly deviate from this a little bit, go down to 8 or up to 12, but I wouldn’t stray too far from that because it’s been tried and tested over a decade.
Use Image Answer Choices for at Least 2/3 of Your Questions
Interior Design quizzes are highly visual for the best engagement. Use images from your own portfolio ideally, and if you need to select images that you do not own, make sure they match your style very closely.
Image Courtesy Suzie Anderson Home
Ask for an Email Address Before the Results of Your Quiz and Leave it Optional
The opt-in form that appears after someone answers all the questions of your quiz is where you can collect leads. The best-in-class interior Design Quizzes have an opt in form and leave it optional.
Include Many Images of Each Style in Each Quiz Result
Every result of you Interior Design style quiz should include many images of the specific style you are telling someone they are. These images should be on-theme and really represent the result visually so someone can immediately at-a-glance see what their recommended style is.
Image Courtesy Cristina Cleveland
Add a Call to Action Button or Link to Each Quiz Result to Book with You or Buy Your Products
Offer for people to book a call with you or buy your products that match their style. People are highly engaged when they reach the results of a quiz because they’ve just spent several minutes answering the questions. People are super curious to continue learning about their style, so linking to a consultation or to products is a must.
Feature Your Quiz Clearly on Your Website and Link in Bio
The primary methods for promoting Interior Design style quizzes is on websites and link in bio for social media. In both cases you want to feature your quiz prominently so people can see it as an option.
Image Courtesy My Refresh Home
Interior Design Quiz Conversion Rates
70% View to Start: 7 out of 10 people who see an Interior Design quiz click the “Take Quiz” button to begin the quiz, on average.
71% Start to Completion: 7 out of 10 people who start an Interior Design quiz by clicking the “Take Quiz” button answer all the questions and reach a result to complete the quiz.
51% Start to Lead: 5 out of 10 people who start an Interior Design quiz complete the quiz and give their email address to the quiz creator to become a lead.
Why is there a difference between completions and leads? Because most good Interior Design quizzes leave the lead opt-in step optional because that helps keep your email list in better health by not getting people on your list who just want to see their results.
Conclusion: Interior Design Quizzes are Visual, Engaging, and Effective
Over the last 12 years since we started Interact, interior design quizzes have always been a top category. Following these best practices will help make your interior design quiz stand out from the crowd and match best-in-class style.