How to Make a Personality Quiz for Lead Generation

Personality quizzes are excellent ways for you to generate leads, increase your reach, and make sales. But there are a pretty strict set of principles to follow if you want your quiz to be successful. These guidelines have been developed over 12 years of running Interact, the #1 quiz hosting platform. We’ve served up over 1 billion quizzes and have seen everything under the sun. This guide is everything we have learned about how to make the highest converting personality quiz lead generators.

Personality Quiz Conversion Rates

This is the average funnel of the top personality quizzes. This gives you an idea of what we’re talking about.

85% View to Start. 85% of people who saw these quizzes clicked the button to start the quiz.

75% Start to Complete. 75% of people who started these quizzes completed the quiz, answering all the questions.

92% Complete to Lead. 92% of people who reached the end of the quiz and saw the opt-in form entered their information. This is from a blend of optional and non-optional opt-in forms. We always recommend optional because it keeps your email list health stronger, and people who want to opt-in tend to go back through the quiz and opt-in even after seeing their results.

Make a Personality Quiz for Your Business

The Best Personality Quiz Titles

Question: How do I write a personality quiz title that people will click on?

Answer: There are three main formats for personality quiz titles with the highest click through rate

What is Your (Topic) Type/Personality/Archetype? – For example, “What is Your Intuitive Eating Personality Type?”
What (Topic) is Right For You? – For example, “What Intuitive Eating Plan is Right For You?”
(Topic) Quiz or Quiz: (Topic) – For example, “Intuitive Eating Quiz”

The best personality quiz titles give people what they want

The three options I outlined above are super simple, and I’d like to address that. The reason why simple quiz titles are most effective is because they give people what they want, and don’t create any confusion. But a simple title that doesn’t truly address what people want is just a generic quiz and won’t get any engagement.

The best personality quizzes are able to have simple titles because the creators of those quizzes know definitively that their audience wants what the quiz has to offer. Basically every quiz is a problem-solution equation, and in the case of personality quizzes, the solution is being offered in the context of the quiz takers’ personality type.

1. What is Your (Topic) Type/Personality/Archetype/Style?

This title template is the most straightforward and most popular personality quiz title. It gets right to the point and puts the emphasis on finding your type. This puts the pressure on making sure that your audience really wants to know their style, otherwise it will completely fail.

2. What (Topic) is Right For You?

This title connects a solution to a personality type. So it’s both a product/service recommender and a personality quiz. It ties into people’s desire for personalized solutions to drive engagement.

3. (Topic) Quiz or Quiz: (Topic)

For a signature quiz where the topic is what people want, you can make it simple. These quizzes are like their own product where it’s a branded experience designed to help the quiz taker get what they want, and it’s an asset to your business.

Recap on Personality Quiz Titles

If you’ll bear with me for a second, I want to take you on a 12 year journey. In the beginning when quizzes were first taking off back in 2013-14, the titles were very simple. Then, as more and more people got into quiz making, there was a race to become more complex, people wanted to stand out and be different. Titles got more and more complicated and nuanced, to the point where a lot of quizzes I wasn’t even sure what they were talking about.

Now, in 2025, the differentiator is useful simplicity. A super straightforward quiz title that immediately connects with the target audience. Your ideal customer can take one glance at your quiz title and in a split second see that it’s for them, and it’s a quiz they would want to take. Doing all of that in like 10 words or less is no small feat, but that’s what it takes to be successful in the personality quiz world in 2025.

The Most Engaging Personality Quiz Questions

Everyone wants to know best practices for quiz questions. It’s the most common question I get over the last decade. In this section I’ve answered all of the questions people have asked over the years, dividing the answers into three distinct sections.

Number of questions to ask and how to set up the personality quiz logic
What to ask questions about
How to ask questions (tone and style)

Everything here is meant to assist you in creating a set of personality quiz questions that have the highest possible conversion rate. Meaning that everyone who starts your quiz will be so enthralled with your quiz questions that they simply have to answer all the questions and reach the end of the quiz, where the lead generation happens.

Question: How many questions should I have in my Personality Quiz?

Answer: Personality Quizzes Should Have 13 Questions According to 2025 Data

If I had $1 for every time I was asked this question, I’d have like $50k, and I’m not even joking. Every single conversation I have ever had with anyone about how to create a quiz since 2013 has involved the question of “How many questions should I ask?”

So, here’s the answer for 2025. Your personality quiz should have 13 questions. That is the average number of questions asked in the top personality quizzes which have the insane conversion rates I showed at the top of this article. Why 13 questions? Because in 2025 there are two things going on that affect how many questions you need to ask.

Ai: Because Ai can answer simple queries and help with things that have quick answers, a quiz with just a few questions that’s going to give a simple readout at the end is basically useless.
Skepticism: People are more wary in 2025. We’ve gone through a lot online, scams and fraud have been rampant. Question asking is one way to vet if the creator of the quiz is legitimate. If you can’t ask relevant and empathetic questions then the quiz taker will know you don’t really know them, and they can vet you.
Desire for Connection: This trend has picked up in the last few years, and as a result the average number of question on personality quizzes have risen from 7 in 2019 to 13 in 2025. It seems that people want a longer period of connection before just being shown an outcome and calling it good. This data flies in the face of the popular concept that everything is being turned into TikTok style clips, and you have to create viral content in 5 seconds. But our data shows that people really have a desire to connect more deeply, and if you can accomplish that with your personality quiz, it will lead to higher conversions.

Question: How to Set up the Logic so My Personality Quiz is Accurate?

Answer: For Every Question You Ask in Your Quiz, Make an Answer Choice That Correlates to Each of Your Personality Quiz Results

This question comes up less frequently, but still very often. And my answer is always the same. The easiest possible way to create an accurate scoring system for your personality quiz is by having an answer choice for each question that correlates to each of your quiz results. That way, when someone is going through your quiz they will be tallying up correlations in the backend for each of your results, and whichever result has the most correlations is the one that will be shown to the quiz taker as their result.

You can of course make more advanced branching logic for your quiz, which allows you to exactly map every outcome and create a perfectly accurate quiz.

Question: How long should my questions be? What is too long? What is too short?

Answer: Questions should be 15 words or less, and each question should be the same amount of words. Answer choices should be 10 words or less, and each answer choice should be the same length. You should also extensively test your quiz on all devices to make sure no scrolling is needed and all the content is visible to the quiz taker.

You want uniformity in the length of your questions and the length of your answer choices. That’s because if you don’t have all questions and answer choices the same, your quiz will change size for every question, and content may not be visible on all devices when you have a longer question.

The consistency also helps the quiz taker focus on the actual content of the question instead of scrolling to try and see the actual content. The highest converting personality quizzes are extensively tested on every size of device from mobile to tablet to desktop and projector screens. If you have a high volume quiz it will be taken on every device imaginable and you want to make sure it looks good on every device. The best way to do that is to have uniformity in the length of your questions and answer choices.

Question: What should I ask questions about? Are there any best practices for how to ask personality quiz questions?

Answer: You should ask questions in your quiz exactly the way you would in real life, as if you were sitting across from someone, genuinely trying to figure out their personality type

The absolute best way to write questions is to get into a mode where you can perfectly imagine your ideal quiz taker sitting across from you and ask them questions to figure out their personality type. In this context, you’ll be personable, you’ll be yourself, you’ll be human. If you try to make a “perfect quiz” it’ll sound robotic, and people will see right through that. But if you can stay in “Quiz mode” and just ask questions like you would in real life, you’ll see incredible engagement.

A trick for coming up with question ideas

If you read what I just said about “Quiz mode” and rolled your eyes at me, here’s a trick to get into the mindset of writing quiz questions.

First: Ask yourself “What do I need to know in order to tell someone which personality type they are?”

Those become your quiz questions, think of 13 of them.

Then: Ask yourself” What would each personality type say in response to that question?”

Those are the answer choices for that question

The more you can stay true to how you would ask the question, the words you would use and the tone you would choose, and the more you can stay true to how each personality type would answer the question, the better your question will perform.

Question: Are there any topics I should ask about in my questions to maximize engagement?

Answer: Yes, here is a list of the top topics asked about in the most engaging personality quiz questions

Scenario choices: “What would you do if (x) happened?”
Preference choices: “Which (x) do you prefer?”
Activity choices: “Which (activity) is your favorite?”
Introspective personality: “How do you feel about (thing)?”
Leisure activity choices: “What do you like to do with your free time?”
Money choices: “Which of these (x) would you spend money on?”
Style Choices: “Which style of (x) do you prefer?”
Relationship choices: “How you want to show up in (x) relationship?”
Image related: “How do you want people to see you in (x) situation?”
Career choices: “How do you want (x) part of your career to play out?”
Dreams: “What’s your dream for (x)?”
Feelings: “How do you feel about (x)?”
Reactions: “How would you react if (x) happened?”

This isn’t a comprehensive list, refer back to the guidance on getting in “Quiz mode” and asking questions like you would in real life. Don’t restrict yourself to this list. Just because they’re the most common doesn’t mean you can only use these. But they are guidance on what works the best in general.

Personality Quiz Results

Results come at the end of the quiz, after a quiz taker has answered all the questions and after they’ve seen your quiz opt-in form if that’s enabled. Personality quiz results must be satisfying to the quiz taker. They must evoke emotion in your quiz taker, and they must move them down a path towards their goals in life, and if that involves working with you or buying your products, even better.

There are four main components to a personality quiz result, and we will break each one down further.

Result Title: Gives a direct answer to the premise of your quiz I.E. “Your Result is (Result)” so for example if your quiz is titled “What’s your ideal career?” then the result title would be “Your Ideal Career is Engineering.”
Overview: What your quiz result means about you. The result overview gives more detail about what the result being shown means about the person it is being shown to.
Education: What your result means about your life. The education portion is really education about the quiz taker, framed in the context of the result they are getting in your personality quiz. People love to learn about themselves, and this section keys in on that.
Resources: How I can assist you in improving your life through my content, products, or services. Every personality quiz result should contain links or buttons to your resources that are most helpful to the quiz taker getting the result they are getting. People are immensely curious when they see their personality quiz result, and you don’t want to make your quiz results too long, so these resources are a continuation of the curiosity they’ve developed while taking your quiz.

Let’s get into some of the most common questions asked about personality quiz results so we can go over best practices.

Question: How long should my quiz results be?

Answer: 200+ words. A satisfying quiz result for quiz takers who spend an average of 3 minutes taking quizzes is around 200 words. You can go longer, I would say up to about 1,000 words, after which you’d want to cut it off and move further content to your follow-up email sequence.

Question: How many quiz results should my quiz have?

Answer: 4+ Quiz Results. Personality quizzes with four results can use a quadrant-style differentiation system between the results. Beyond four results you can create even more differentiation between your results. The key with having at least four results for your personality quiz is that when people take your quiz more than once, which they will, because people are always curious to know if the quiz is really doing anything on the backend, you want it to be truly different depending on how they answer. Also, from a helpfulness perspective, it’s hard to be helpful if you don’t know specific details about the person taking your quiz.

Personality Quiz Result Titles

Quiz result titles serve the purpose of giving your quiz takers an immediate idea of what personality type they are, while also making them curious to learn more. So you want them to be short, descriptive, and direct.

Question: What makes a good quiz result title?

Answer: A good result title is short, descriptive, and direct. It answers the query posed in the title of your quiz, and immediately gives people a sense of what their result is.

Personality Quiz Result Overview

You want your quiz results to help people make a good decision, meaning one that doesn’t just go for immediate gratification, but one that involves changing their behavior in some way. This could involve working with you or buying your products/services if fitting.

But first you have to get your quiz taker to slow down and change mindsets from the immediate gratification mindset they are in when they start taking your quiz. They’ll be coming from the internet, where there are endless options for immediate gratification. So you have to help them stop that mindset and switch over to a longer-term decision making mindset.

This happens in the result overview, and it happens using gratitude. But how do you make the person getting this quiz result feel gratitude? By making them feel grateful for who they are. Which means framing the overview of their quiz result in a positive but realistic way. Conveying to them their personality type in words that are encouraging but also rooted in reality.

Question: How do I describe someone’s personality type in their quiz result overview?

Answer: In a way that makes them feel grateful to be who they are. By conveying their result overview in a positive, reaffirming, realistic way.

Personality Quiz Result Education

Question: What else should I be telling people in my quiz results?

Answer: You should provide them with education about their quiz result, framed in the context of who they are as a person based on which quiz result they got.

As your quiz result continues, you should focus on educating the person who took your quiz about themselves, in the context of the subject of your quiz. This will keep people engaged because everyone likes to learn more about themselves, and it also moves the conversation forward towards how you can help them further with your products and services because you are becoming the helpful guide with this education.

Additional Personality Quiz Result Sections

Question: Anything else I should be adding to my quiz results?

Answer: Yes, you should include at least one more section with content specific to each personality type. You can include up to 5 additional sections, for a total of 9 sections if you would like to extend your results.

As you continue your results, add in additional sections that are specific to each result. Examples include:

Stories about people who are this result type
Notable people who are this result
Next steps for a person with this result to follow
Positive and negative traits of someone with this result
Things to consider as a person with this result
Anything else that’s helpful to a person with this result

Additional result sections are meant to continue bringing the result to life for the quiz taker while continuing to establish yourself as a trusted expert with the information you provide to the quiz taker.

Personality Quiz Result Resources

Question: How do I incorporate my products or services into the quiz results so people can buy from me?

Answer: At the end of your quiz result, include resources that include your products, services, and content

Include resources that are helpful to each personality type in each quiz result. These can be a mix of free and paid resources. It really depends on your customers and how long your sales cycle is. Sometimes people just need to be given a recommendation and they’re ready to buy, other times the sales cycle is long. If the sales cycle is short, then of course link directly to products or services. If it’s long then definitely link to content and other free resources so people can warm up. Introduce your resources in the same style as the rest of your result, as a friendly expert who wants to help.

Personality Quiz Opt-In Form

Question: What should I say on my quiz opt-in form to get the most leads?

Answer: Succinctly state the value someone will get from opting in to become a lead. Namely, that they will get more personalized help from you if they join your email list.

The opt-in form for quizzes comes up after someone completes your quiz but before they see their results. This is the highest conversion rate place for it because people who have reached the end of your quiz are already bought in to what you have to offer. They have just spent 2-3 minutes on average answering the questions of your quiz, and they are likely to opt-in if you ask nicely. By ask nicely I mean that you should very simple let people know you can continue supporting them in a personalized way based on their personality type if they opt in. Keep the language straightforward, and let people skip if they don’t want to opt in and just see their results.

Personality Quiz Opt-in Form Example

This example from Advice With Erin is perfect. It clearly states the offer to add more help with custom advice. It is concise and succinct. It offers a “No Thanks” option if the person is not interested in opting in. The highest converting opt-in forms look like this, simple, to the point, and offering to continue adding value.

Integration With Email Software

Interact has the most direct integrations with email software of any quiz builder. It’s also the easiest to set them up. That’s because it’s been a core competency of ours for over a decade and we continue to invest heavily in keeping our integrations strong and up to date.

Segment Leads From Your Personality Quiz

You can segment your leads based on their personalty type or based on how they answer any particular questions of your quiz. This is the unsung hero of quizzes because you can gather an immense amount of zero party data that you own and have full rights to use, because people are taking your quizzes and giving you their data.

Below is a screenshot from the options for segmentation in ActiveCampaign, and the options vary based on which email marketing software you use, but no matter which one you are on, you can segment from your quiz data.

Follow Up Emails to Convert Leads into Customers

Leads are only as good as what you do with them, but luckily, personalized emails have 2-3x the conversion of generic follow-up emails so you’re already starting out with an advantage. Here are the principles of a high converting quiz follow up sequence.

Send quiz results by email immediately after someone opts in. Link to the corresponding result page if you are using custom result redirects.
Send additional content specific to each result on a cadence over days or weeks following the acquisition of your lead.
Start with 3-5 personalized follow up emails, add more if your quiz takes off and you have a lot of leads coming through.

Example personality quiz result welcome email

You can see a great example here from Advice With Erin. A couple of things to highlight about writing your quiz welcome email are.

The subject should be “Your Result: (Result)” or something very similar to this. Super simple, direct, straightforward, obvious. This isn’t the time to get fancy, keep it simple. People often use this email as a reference to go back to their quiz result and re-read it, so you want it to be easy to search for and find in their inbox.
Email Content: Should be a re-telling of their quiz result, formatted specifically for email read on a mobile device. That way when people want to re-read their results it’s easy to access and easy to read.

Result Specific Content in Your Follow Up Sequence

Here’s one example of result specific content, where there are examples of professionals who match with your type. I’m showing this to highlight how you can continue sending personalized information after someone opts in. You know your audience and what they’ll like, if you take the concepts they respond well to and personalize it based on their quiz result, that’s great.

Send 3-5 Personalized Emails in a Sequence for Each Result

Question: How many emails should I send in a sequence to my quiz leads?

Answer: Start with 3-5, then add more if your quiz is really taking off.

This is my standard advice based on analysis of the top performing quizzes. Start with 3-5, then add more as your quiz develops and turns into a hit.

Question: What should I send in my follow-up emails?

Answer: Here’s a list:

Podcast episodes relevant to this result, can be your podcast or friends of yours
Blog posts relevant to this result, can be yours or friends of yours
Products relevant to this quiz result
Videos that are helpful to this result
Books you would recommend for this result
Practices and habits you would recommend for this result
Stories that are helpful for this result to continue getting what they want
Anything else that would be helpful to this result type

Setting Up Your Personality Quiz Funnels

There is a system for setting up personality quiz funnels that maximize conversion and reach for your quizzes at the same time. I will walk through it in detail, here are the steps.

Create a quiz hub page on you website for all of your quizzes
Create quiz embed pages on your website for each of your quizzes, you’ll embed your quizzes on these pages
Creating results pages on your website for quiz results
Ensuring proper URL structure for readability, SEO, and AI SEO

Quiz Hub Page on Your Website

This is the landing page where all of your quizzes will be featured. People can click on individual quizzes to take them on the corresponding quiz embed page. Setting up a quiz hub page like this makes it easier for people, search engines, and Ai bots to access your quizzes and see what you’ve created. Here is the structure for an optimized quiz hub page.

URL: yoursite.com/quiz – this is the URL to use for your main quiz hub where all of your quizzes will be linked from.
Page Title: “Quizzes” or “Company Name Quizzes” keeping it simple like this will make it easier for search engines, bots, and humans to know what the page is about.
Page Description (20-25 words): A very literal description of the quizzes on the page.
Quiz Preview Panel: This is a preview of your quiz, not the embedded quiz, that will be on the quiz embed page. But this panel should feature an image, the quiz title, description, and take quiz button.
Continue stacking quiz preview panels: You can add each new quiz on your quiz hub as you create it, linking to the corresponding quiz embed page. If you have a lot of quizzes, you can redesign your quiz hub page to have two columns to make space for more quizzes to be visible on the page.

Quiz Embed Pages on Your Website

These are the pages where you embed your quizzes. These are the pages you send people directly to from ads, social posts, and other promotion methods. There is a specific structure to these pages to maximize conversion, while also maximizing readability and reach for search engines and Ai bots.

URL: yoursite.com/quiz-title: Make a page on your website with that URL, or a simplified version of your quiz title if you prefer a shorter URL.
Quiz Title: At the top of the page, make the H1 of the page the title of your quiz. It should be 3-10 words, so if your quiz title is too long now is the time to shorten it otherwise this page won’t look good.
Quiz Description (25 words): Just below the title, write a description for your quiz that contains keywords related to your quiz that you want to target. Aim for exactly 25 words, that’s the optimal length.
Quiz Embed (Javascript): Embed your quiz using the Javascript embed option from Interact. That way the quiz will auto-resize each question so there is no scrolling, and if you are using result redirect it will redirect the whole page, not just the embedded quiz.
Content Sections (Include at least two): Below the quiz embed, include at least two sections of content. Each section should be 50-100 words. These are both for human instruction and for search engines and Ai bots to pick up to rank and recommend your quiz. Sections can include:
- About the quiz
- Instructions for the quiz
- About the creator of the quiz
- Overview of the quiz outcomes
- Why we created this quiz
- Make your own – as long as it helps the quiz taker

Quiz Result Pages

If you are using custom quiz result pages on your website, here is how to structure them. If you are using Interact’s built-in quiz results you can still follow this same structure. If you are serious about creating quiz funnels I would recommend using result redirects because you’ll have more flexibility over the result experience if they are pages on your own website.

Result Title: Quiz result titles should answer what’s presented in the quiz title directly. Meaning that if your quiz title is “What’s Causing Your Job Fatigue?” then the result title should be “Your Job Fatigue Cause is (Cause)”
Overview (25-50 words): The overview of each quiz result should talk about who the person is based on their result. It should be written positively and in a reaffirming tone. You can use language that makes the quiz taker feel seen, but also hedges against being too prescriptive by saying things like “You are extroverted, but also like your alone time.” So that you don’t alienate people by being overly specific.
Education: Provide education about what the result means about the person who took your quiz and got this result. Education means giving more details about what the quiz result means in the context of the life of the person who took your quiz and got this result.
Additional Sections: Add at least one more section of content and up to 5 more. Make each section count, and add to the meaning of the result for the person getting it. Section ideas include but are not limited to:
- Stories about people with this result
- Notable people who are this result
- Steps for a person with this result to follow
- Positive and negative attributes of a person with this result
- Things to consider as a person with this result
- Anything else helpful to a person of this result, so long as it is framed in the context of the result so it is personalized to the quiz taker who got this result.
Resources: Link to at least one and up to 5 relevant resources that you have to offer for the person who gets this result. These could be:
- Content relevant to the person
- Products relevant to the person
- Services relevant to the person
- Books/courses relevant to the person
- Anything else you have to offer. This is your time to sell, as long as it is helpful to the person who gets this result and is meant to be genuinely useful to them.

URL Structure for Quiz Funnels

The ideal URL structure for Quiz Funnels in order to maximize reach and user experience goes as follows:

Quiz Hub: https://yoursite.com/quiz – this page contains previews of and links to all of your individual quiz embed pages as well as a description of all the quizzes you have created.
Quiz Embed Pages: https://yoursite.com/quiz-title – these pages are where your quizzes are embedded. People take your quizzes on these pages. These pages also contain content about the quiz itself for SEO and Ai readability purposes.
Result Pages: https://yoursite.com/result-title – These pages are for the individual results of your quizzes if you are using your own website URLs for result pages.

Inter-linking. Every page links to the next level down, you can also link back up meaning that embed pages and link to your quiz hub and result pages can link to the corresponding embed page. If you are going to add a URL to your website navigation for your quizzes, use the Quiz Hub URL.

Quiz Promotion Methods for Maximum Reach

Question: How do I promote my quiz to maximize the reach and how many people take my quiz?

Answer: Here is the list of ways to promote your quiz:

On your website
- As a button on your website
- As a popup on your website
- As part of your website navigation
- As a section on your website
On your link in bio for social media
SEO and Ai Chatbot Optimization
Facebook Ads
Instagram Reels
LinkedIn Post
TikTok Post

I will break down each strategy further in the next sections.

Website Promotion – Home Page Button

The most prominent way to promote your quiz is with a button to take the quiz on your home page. If you want to go all-in on your quiz as your main lead magnet and onboarding system to your entire business, then this is the go-to strategy. You’ll structure it as follows:

Quiz title
Quiz description
Take quiz button – goes to quiz embed page you set up for the quiz you are promoting

If you want to make your quiz as visible as possible to your audience, this is the way to do it.

The second most prominent way to promote your quiz on your website is with a popup. It follows the same principle where you have the quiz title, description and take quiz button, which link to the quiz embed page for the quiz you are promoting.

Website Promotion – Website Navigation

A less prominent but still visible way to promote your quiz on your website is within the navigation. You can link to your quiz hub if you have multiple quizzes and to a quiz embed page if you only want to have one quiz.

Website Promotion – Website Section

Another less prominent option for promoting your quizzes is by featuring them as a section on your website. Same process of including the quiz title, description, and take quiz button. The take quiz buttons link to the corresponding quiz embed pages.

Add links to your quiz embed pages or quiz hub page to your link in bio. That way when people click on your link in bio to learn more about you and what you have to offer, the quizzes show up. Quizzes are a great bridge to move people from social media followers to email subscribers, so featuring your quiz links in your link in bio can help with that process.

Quiz Promotion – SEO and AI (ChatGPT)

If you want your quizzes to show up in Google Search and ChatGPT recommendations, follow the guidelines of setting up your quiz embed pages above. We came up with that formula after testing it on our own quiz library over the last 7 years and not a ton has changed. It’s a tried and true formula for those quiz embed pages.

Quiz Promotion – Facebook Ads

You can really scale your lead generation through quizzes with Facebook ads. Set them up with your same title, a shortened description, and a take quiz button. Use the same cover photo that you use on your actual quiz, and send the traffic to your quiz embed page for maximum conversions.

Quiz Promotion – Instagram Reels

To share your quiz as an Instagram Reel or Carousel post, you will want to focus on why you created the quiz and how it is beneficial to the quiz taker. Focusing on the story of why you created the quiz, how you created it, and what it’s for, will connect you with your audience and they’ll be more likely to want to take your quiz.

Quiz Promotion – LinkedIn Post

To share your quiz within a LinkedIn post, you will want to tell a story about why you created the quiz, focusing on the benefits to the quiz taker. For LinkedIn specifically you’ll want to focus on how the quiz is formulated, the expertise that you bring into it, and why it’s helpful to the target audience.

Quiz Promotion – TikTok Post

TikTok posts about quizzes should tell a story about why you created the quiz, how you thought about the quiz, and how it is helpful to the quiz taker. You’ll want to follow your normal video style when creating the post, and incorporate elements of your story and the story of the quiz taker into the post.

What Industries and Topics are Most Successful with Personality Quizzes?

I’m dedicating an entire section to this question because it gets asked so often. I’m going to answer it in two parts, first by going through the industries that are historically most successful with quizzes, then by sharing the topics that typically perform the best for quizzes.

Industries

Service businesses
E-Commerce
Arts and Entertainment
Education Institutions
Influencer Educators
Authors
Government
Coaches
Enterprises

Topics

Health & Fitness
Therapy
Wellness
Career
Energy and Renewables
Parenting
Faith & Spirituality
Pets & Animals
Food & Drink

How Service Businesses Use Personality Quizzes

Service businesses use personality quizzes to recommend the right service to each person who takes the quiz based on their personality type. It’s really smart, you first identify what type of person someone is, then you connect their personality type to a service you offer that matches up with who they are as a person. It has to be authentic though, you can’t just say that everybody with every personality needs your most expensive package. Put yourself in the shoes of your customer and think about what would actually be most helpful to each personality type.

How E-Commerce Businesses Use Personality Quizzes

E-Commerce brands use personality quizzes to connect their products to a personality. A perfect example of this is from Common Era Jewelry, they have a line of jewelry representing the different Goddesses, and their personality quiz is “Which Ancient Goddess are You?” and in each personality quiz outcome they show the pieces that are connected to each Goddess.

Arts & Entertainment

Personality quizzes can bring topics and stories to life. You can create topical quizzes like the “What Dinosaur are You?” example below from Natural History Museum, or you can create character-based personality quizzes for the arts.

How Education Institutions Use Personality Quizzes

Personality quizzes help prospective students find their ideal career, major, or fit within a University. All three of those areas are highly personal and using a quiz can help students make a decision based on a reflection of themselves.

How Creator Educators Use Personality Quizzes

Top creator educators use personality quizzes to help answer questions from their audience at scale. A quiz experience is a great way to help answer top questions while offering personalized resources to every single person who takes your personality quiz.

How Authors Use Personality Quizzes

Authors connect with their readers at scale by taking concepts from their books and personifying them through personality quizzes. For example, Gretchen Rubin created a quiz based on concepts from The Happiness Project and it helps people find the right habit to adopt for increased happiness.

How Government Organizations Use Personality Quizzes

Government organizations use personality quizzes to connect and educate people based on their personality type and how it ties back to important topics. This is exemplified really well in the NASA Artemis quiz that helps you find out what role you’d play in an Artemis mission.

How Coaches Use Personality Quizzes

Coaches use personality quizzes to connect people to the right coaching package or offer based on their personality type or directly on their needs. It’s a really fun and interactive way to automate discovery calls and build connection with potential clients at the same time.

How Enterprises Use Personality Quizzes

Enterprises use personality quizzes to create personalized content out of core topics that resonate with their target audience. This can help boost share of mind and tie the brand back to core topics because personalized content is highly memorable.

Health and Fitness Personality Quizzes

Personality quizzes for health and fitness are used almost exclusively for problem solving. Within the world of health and fitness it has become clear over the years that customers want solutions to the issues they are facing regarding their health and fitness goals. Personality quizzes that help to personalize those solutions are very popular and make customers feel connected to the creator of the quiz.

Relationship Personality Quizzes

Relationships are all about people, and people all have personalities. Depending on how those personalities line up or don’t line up, there are different approaches to how to make those relationships harmonious. That’s why personality quizzes having to do with relationships do very well.

Wellness Personality Quizzes

Personality quizzes perform well in the wellness space because wellness is highly personal. What affects one person one way could affect someone else totally differently. Personality quizzes are perfectly positioned to make wellness individualized, and quizzes in this space have historically and continue to perform very well.

Career Personality Quizzes

Work is highly personal and a reflection of self. People often feel as if they aren’t sure about their careers or choices they are making in regards to work. This is the perfect opportunity for personality quizzes to shine, and personalized recommendations that come from career personality quizzes continue to perform very well to this day.

Energy and Renewables Personality Quizzes

Within the energy and renewables space, personality quizzes are successful when used to help answer questions that customers have in a personalized way. People are curious about how they fit in to the world of energy that is constantly being talked about, which is the perfect place to create personality quizzes.

Parenting Personality Quizzes

Parenting quizzes focus on parenting styles and how to solve problems in parenting based on style. The typical approach for parenting quizzes is to focus on personality style first, then connect the style back to a particular part of parenting that the parent is struggling with or wants to improve on.

Faith + Spirituality Personality Quizzes

Personality quizzes in faith and spirituality are used to help people feel a sense of belonging, connection, and fit, within the faith. There are two main aspects of belonging and connection, fitting in and standing out. Personality quizzes can help with both, and that’s why they do well.

Pets & Animals Personality Quizzes

Personality quizzes for pets and animals are used to connect people to a certain pet or animal personality type, and then utilize that information to make selections for themselves. This could be in the context of choosing an option for your pet, or could be used to choose something for yourself based on which animal personality you best align with.

Food & Drink Personality Quizzes

The key to food and drink personality quizzes is self discovery. People want to know how their personality attributes connect back to their tastes. In the case of food and drink quizzes it’s a very literal definition of taste, and personality quizzes create an awesome sense of curiosity about how preferences in life connect to food and drink taste.

Thank you

A huge thank you to all the incredible companies who created the personality quizzes featured in this article. Please go take their quizzes and support them, they are the creative minds of the future.