Interact Blog

Quiz Results that Connect, Educate, and Convert

This article is based on a research study of 39 quizzes where 7.3 million people saw the results of those quizzes, roughly equating to $7 million in revenue from those…

Quiz Tutorials

5 min read

Top 10 Quiz Hooks – How to Get People to Take Your Quiz

How do I get more people to take my quiz? Is the #1 question across all customers, since day one at Interact back in 2014. Since we’ve now had quizzes…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quiz Tutorials

5 min read

Default Social Cognition is What’s on the Mind of Your Customers

I always tell people to make their quizzes about whatever their customers are thinking. But the question is then “what are they thinking about?” And there are two parts to…

Quiz Tutorials

5 min read

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

5 min read

How to Create Authentic Connections with Your Customers ft. Julie Bjelland

This week I had a conversation with Julie Bjelland about connections and authenticity. Those topics have been coming up more and more recently. An intelligent hypothesis would be that its…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

Marketing Strategy

7 min read

Audience Intelligence ft. Naomi Clare Crellin founder of Storycraft Labs

This article is an adaptation of a conversation I had with Naomi Clare Crellin, founder at Storycraft Labs. Our conversation began by talking about how to ask good questions, which…