Below is my curated list of top product recommendation quizzes. Each one is hand-selected for a particular reason. Some are excellent intersections of education and E-Commerce, others are pure and to the point product finders that remove all friction to create seamless experiences. I hope you enjoy checking them out as much as I enjoyed reviewing them.
Common Era Jewelry – Which Ancient Goddess are you?
I appreciate this quiz as a behavioral science researcher and as a marketer. It’s a perfect blend of education, personality, and product, and the experience is perfectly crafted. You go through a series of personality-engineered questions before being greeted by your Goddess type, which corresponds to jewelry pieces specific to each type.
Why it works: This quiz aligns perfectly with the product line from Common Era, which is connected to ancient Goddesses. The quiz can incorporate classic personality type questions and outcomes, which appeal to people’s sense of curiosity and self discovery, while also offering up practical product recommendations at the end.
Henry’s House of Coffee – Coffee Matchmaker
This quiz literally and figuratively exemplifies the “Coffee Shop Effect” which is what we call the feeling you get when you walk into a coffee shop, are greeted by a kind, knowledgable person, and they help you find the right coffee beans for your tastes. I use the Coffee Shop Effect analogy to describe what a great quiz experience truly is. It should be the feeling of being seen and heard for your unique preferences, then have an expert who knows everything about the product you are buying give you their recommendation. To create the Coffee Matchmaker quiz, Hrag Kalebjian, the owner of Henry’s House of Coffee, interviewed his father who was a lifelong coffee roaster and expert in the field, to create a short but very helpful Matchmaker tool for their website, and it’s been a staple of the site experience for the last five years.
Why it works: It’s humanity at its best. The Coffee Matchmaker quiz feels like you’re talking to an expert who just wants to be helpful. You can’t fake that stuff, and if you get to know Hrag and the team at Henry’s, you’ll know that being genuinely helpful is in the DNA of their company.
Take the Coffee Matchmaker Quiz here.
Sol Cleanse – Which Cleanse is right for you?
This quiz is equal parts education and product recommendation. It’s formulated by a clinical nutritionist who infuses lots of helpful information along the way as you engage with the quiz experience. Educated customers are better customers because it’s a more mutual relationship if they decide to purchase and evidence shows that educated customers are less likely to make returns or be unhappy with a product.
Why it works: Sol Cleanse knows their customer and infuses objection handling right into the quiz experience. They directly acknowledge that juice cleanses can be intimidating and people can be unsure. By using information based education to address those concerns, Sol Cleanse creates an experience that users love and also boosts the bottom line.
Take the Sol Cleanse Quiz here.
The Car Mom -What is your ideal family car?
I know people who won’t buy a car without watching The Car Mom’s review on it first. She’s got a loyal following who deeply trust her reviews. Of course, everyone wants to write her and tell her all about their situation and then get a personalized car recommendation. Even if she could answer all the inquiries, I’m sure it would be tiring after a while. So The Car Mom created a complex branching logic quiz to guide people to the right family car. I’m a car guy, and I have to say I was super skeptical that it would work, but I took it and was absolutely blown away. The quiz accounts for everything you might want or think about when buying a car, then points you to one specific model, but gives you options to browse if you want to see more similar to your recommendation. It’s brilliant.
Why it works: Deep expertise. The Car Mom has done 1000’s of car reviews and has domain expertise that goes way beyond what any Ai or non-expert could offer. Downloading that knowledge into a quiz experience is so helpful for people and a brilliant use of branching logic.
Flair Espresso – Which Flair Espresso Maker is Right for You?
This is the most popular quiz amongst people I know. When I talk about running a quiz software, people will often tell me “Oh yah, like the one Flair Espresso made?” and then I’ll be like “Yah, that’s a perfect example.” I really appreciate this quiz because it accompanies a buying guide that educates people about the Flair products and is meant to be a helpful assistant.
Why it works: The quiz gives people options. They can read the full guide to the different Flair Espresso makers, or take the quiz, or do both and compare. Putting yourself in the shoes of someone shopping for an Espresso Maker it makes a lot of intuitive sense, and that’s the sweet spot for quizzes to be effective.
Take the Flair Espresso Maker Quiz here.
Rival Hockey – Find Your Perfect Stick
The Rival Hockey Stick quiz starts off technical and then provides lots of context with the recommendation it gives. I like this because it focuses on the specific uses of the stick that the quiz taker cares about first. If you’re into your sport then you have specifications that work for you, and lots of things that won’t work for you. By cutting straight to the point this quiz identifies itself as an expert guide.
Why it works: Expertise met with helpfulness. I think if you can match those two things you’ve got a recipe for success because everyone would like an expert to assist them but you want that person to be nice, and this Rival quiz is definitely that.
Take the Hockey Stick Quiz here.
SpotOn Fence – Is SpotOn right for you?
This one answers a key question for potential SpotOn customers who are wondering if the solution will work for them. SpotOn is a super cool product that uses GPS to create a Geofence for dogs, but it’s not the best solution for every dog owner. This quiz uses intelligent filtering to determine if the SpotOn GPS Fence is in fact a good solution for people.
Why it works: By addressing the question on the minds of customers, SpotOn creates alignment between themselves and their customers. This positions SpotOn as a helpful guide, with the best interests of the customer put first.
Calm Over Chaos – Discover Your Personalised Self Care Product!
This quiz uses branching logic and personality-based questions to create an experience that’s focused squarely on the psychographics of the quiz taker, but also correlate to product recommendations. I like it because in talking to the team over at Calm Over Chaos, they were super adamant about making sure the quiz experience truly led people to the right product for their situation. As a behavioral researcher it also delights because there are 20 possible products in the Calm Over Chaos catalog, and according to choice overload theory, you can 3x the conversions by showing less than 6 options to each quiz taker (this quiz shows 2). Very well done product recommendation quiz, and a prime example of personality creativity mixed with scientific product suggestions.
Why it works: This quiz dials in personalization, it’s created by the founder of Calm Over Chaos, who truly believes in the importance and power of self care. So you can tell as you experience the quiz that it’s meant to be a helpful assistant.
Take the Calm Over Chaos Quiz here.
Breaking Eighty – Rangefinder Quiz
A great example of incorporating product recommendation quizzes into content. The post this quiz appears on is about Rangefinders, so the quiz taker already has context because they are exploring the products and then this quiz makes it more personal.
Why it works: This quiz is a great companion to a really well crafted piece of content with product reviews.
Take the Rangefinder Quiz here.
Pusheen – What kind of Pusheen are You?
One of the more recognizable brands on this list, Pusheen has mass appeal. They make their products more personal by creating fun quizzes that connect you to the cats. It’s a really fun way to mix personality logic and cuteness into a quiz format that delights and engages the customer base.
Why it works: Personality quizzes have been popular for as long as people have been people. Mixing that draw with your products makes it both fun and practical for driving conversions.
The Film Alliance – Which Camera Should I Buy?
I legitimately went through this quiz when buying my new camera setup for the Interact Podcast. I found the quiz through my research and it aligned with the recommendations I’d gotten from experts at B&H photo who are experts in the space and have been a trusted name since 1971. In my case I wanted to experience going to the store, but this quiz from The Film Alliance accomplished the same goal in a fraction of the time.
Why it works: This quiz solves a real, and really costly, problem. If you buy the wrong camera it’s super expensive, and it is such a bummer to have to learn a new camera platform only to realize it’s not the right fit for you. This is an example of a product recommendation quiz that solves a really important problem with a lot of money on the line.
Dr. Michelle Jorgensen – What’s Your Ideal Smile Care Routine?
Dr. Michelle is a dentist and natural smile care expert. Her quiz helps you find the right routine for keeping your smile looking bright. It’s a great mixing of advice and products. “Educommerce” if you will. I really appreciate these types of quizzes because they offer a holistic solution between the personalized information and product combination.
Why it works: This quiz works because Dr. Michelle is an expert and a professional. She also has the unique ability to convey her expertise in a way that’s easily digestible and in this case fun through the format of a quiz.
Take the Smile Care Routine Quiz here.
Mauli Rituals – Dosha Quiz
Dosha quizzes have been a staple in the arsenal since the beginning of Interact back in 2014, and I’m sure well before that in magazines and print publications. I really like the adaptation of a Dosha quiz by Dr. Kaushal at Mauli Rituals. It’s really well done and seamlessly ties into their product line.
Why it works: This is a classic example of connecting two popular topics. First is a Dosha quiz, second is a product recommendation. Combing the power of both can be a great strategy, so long as it makes sense and both topics are related.
Top Hooks for Product Recommendation Quizzes
These are what grabs people’s attention when they encounter a product quiz on a website, social media link in bio, or as an ad. Each of these hooks has stood the test of time for 12 years and lives right around the 26% click through rate average. Of course that can vary based on traffic source and prominence, but each of these hooks is tried and tested.
- Which (product) is right for you?
- Find your (product) routine
- Is (product) right for you?
- What kind of (product) are you?
- Which (product related personality) are you?