How to Make a Buzzfeed Style Quiz for your Business (2025 Edition)

I first wrote this post in April of 2014, when Interact was just getting started. Since then, over 1.2 billion people have viewed a quiz built on Interact quiz software. And the guidance has changed on how to create quizzes like Buzzfeed for your business.

Here’s the 2025 edition of how you can create a quiz that utilizes the engaging power of a Buzzfeed quiz but also drives engagement and leads for your business.

Before we begin, just a quick primer on quiz conversion rates. On average, quizzes used for lead generation have a 40.1% start to lead conversion rate, meaning that 4/10 people who take a quiz that follows the principles in this article will become a lead, on average.

Want to get results like those? Let’s get into it. This is my 9-point checklist for creating Buzzfeed-Style quizzes in 2025. It’s based on a 12-year study of top quizzes that effectively utilize an entertainment and conversion focused design.

Note: This guide is specific to what makes Buzzfeed style quizzes work well. For a full length tutorial on quiz creation that covers all aspects you can check out this guide.

1. Make it Helpful

I’m putting this first, because it’s what drives real business results when you’re creating a quiz. Yes, you want your quiz to be entertaining and fun, and we’ll get to that, but most importantly you want it to be helpful to your audience.

The example here is from Mrs. Dow Jones, a Zillenial Money Expert, and she helps people with their finances. Her quiz has the Buzzfeed flair, but it is also perfectly practical because it helps you create a money plan that’s unique to you.

Every great Buzzfeed style quiz built for business starts with being helpful to the audience it’s meant to serve.

2. Make it Fun

You know fun when you see it. And your audience will respond accordingly. All great Buzzfeed style quizzes are fun. Without getting overly analytical about what fun means, let’s just say it’s the opposite of schilling your products and services.

The example here from NASA is a great example of creating good fun. When I interviewed Naomi from Storycraft who helped put this quiz together, she said they interviewed teams from NASA to put this quiz together. What’s more fun than feeling like you’re part of the team at NASA and learning what role you’d play on a moon mission? Not much is the answer.

3. Make it Visual

Human brains process images much faster than text, and visuals help to create an immersive experience within a quiz. People respond very well to visuals that help bring a quiz to life, and lend simplicity to the quiz by making it easier to choose your answer.

The example here from Advice With Erin is a perfect use of visuals. Each question is turned into an image quote that compliments the question being asked, personifying it so it’s really easy to quickly gauge your gut reaction to the statement.

FYI this quiz brought in over 140,000 new subscribers, read about it here.

4. Use Curiosity

Curiosity is a crazy powerful driver of engagement. People want to know what their answers mean. Harnessing the power of curiosity is an art and a science, you can connect up the answers to curious questions using personality logic, but there’s also an art to asking questions that are related to your quiz without giving away what the eventual answer is going to be for the quiz taker.

The example here from Natural History Museum is perfect. It brings a question to life with an image, then has answer choices that are representative of what the ideal audience would say in response to the question. The quiz is about what Dinosaur you are, so you can connect the dots to kind of see how your answer would impact which Dinosaur you are, but it’s not so obvious that it’s boring.

5. Be Relational

Buzzfeed quizzes are conversational and connecting. They feel personal and that’s part of the appeal. You can create your quiz in a way that’s highly relational by knowing what questions your audience wants to be asked, and how they want to respond to those questions. Infusing the language and topics your audience wants to be thinking about into your quiz makes it relational and increases the engagement.

The example here from Salary Transparent Street is perfect. It asks a somewhat sensitive question, but one that they know the audience thinks about for themselves. The way the answer choices are written signals so much empathy that it’s highly relational, and successfully asks an important question while remaining in the connection zone.

6. Use Variation

Using variation keeps people locked in, and can also help keep people giving valid answers. If you have too many of the same type of question, people get bored and start answering mechanically, or they just leave because there’s something else more interesting on the internet for them to click on. Use variation, and ask different types of questions to get people continually curious about your quiz.

The example below from Mrs. Dow Jones is a great representation of variation in question asking. It’s a declarative question, so it uses a statement to ask a question. It’s also a GIF, which makes it fun to answer.

7. Ask to Help

Quizzes are one of the absolute best lead magnets on the planet. They have an average conversion rate of 40.1%, and you can integrate directly with your email marketing software, segment based on which outcome people get or how they answer questions, it’s lead generation gold.

But, the way to do this is by asking to help. Advice With Erin’s quiz opt-in page is a perfect example of this. She asks to continue helping. based on your career type. If you need any convincing that this is the right move, this quiz has a skip option on it and still over 140,000 people have opted in.

8. Give Guidance

Business Buzzfeed Style quizzes are meant to help. And giving personalized guidance right away after someone finishes your quiz is the best way to help in the short term. Following up with email guidance is the longer term way to help, and your business as a whole is helpful to the audience if the fit is right.

Quiz results should connect, educate, and convert, we have guidance on that here.

9. Be Friendly

Did you know that gratitude is an emotion which helps you make better long term decisions and not get caught up in the emotions of the moment? Very cool, right? You can share gratitude with your audience and help them make a better decision about the topic of your quiz by being friendly. Friendliness from an expert (you/your business is the expert), helps stir gratitude and other positive feelings that lead to better outcomes in the end.

Thank you to the great businesses who made these quiz examples

I have the greatest admiration of the work done by the businesses who created the quizzes highlighted in this article. Each one is expertly crafted and exemplifies how to make something interactive, engaging, fun, helpful, educational, and empathetic. That’s a full plate of tasks to accomplish, so we appreciate it.

Here are the links to the quizzes:

Create your own Buzzfeed Style Quiz

Since 2014, businesses have been utilizing quizzes to connect with audiences and drive leads. You can create a quiz for free with Interact and implement the power of interactivity into your business.

Thank you to Buzzfeed for pushing the limits on what interactive content can be, please support them by taking some Buzzfeed quizzes and checking out their new labs projects where they use Ai to create super cool generators.