Interact Blog

Advice With Erin: +140,000 Email Subscribers with a Quiz

One quiz grew Advice With Erin’s Email List by 140,000+ subscribers. Here’s how she did it. The following is an interview with Erin McGoff, founder of Advice With Erin. My…

How to Create Interior Design Style Quiz Lead Magnets

Interior design style quizzes have been popular for ages. Interior design consultants and E-commerce stores both use them successfully to drive engagement, collect leads, and directly sell products and services….

Growth Marketing

8 min read

How Empathy and Compassion Drive Quiz Conversions ft. Maiko Sakai

Maiko Sakai, quiz strategy expert, told a story that’s stuck with me. It’s about someone who desired to lose weight. At first the person who wanted to shed a few…

Quiz Tutorials

6 min read

The Best Quiz Questions to Ask for Highest Engagement

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quiz Tutorials

5 min read

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

How to Make a Buzzfeed Style Quiz for your Business (2025 Edition)

Interested in creating a Buzzfeed style quiz? Here’s everything you need to know to make a Buzzfeed style quiz for list building and product recommendation

Quiz Tutorials

4 min read

Top 8 Trivia Quiz Examples for Audience Engagement + Memorability

Question: What percentage of people who start taking a trivia quiz built on the Interact platform complete the quiz? Answer: 58% of people who start a trivia quiz built on…

Quiz Tutorials

9 min read

How to Create Nutrition Quiz Lead Magnets That Convert at 57%

Since the very beginning of Interact back in 2014, nutrition quizzes have been highly successful as lead magnets. Originally the start to lead conversion rate was around 40%, but over…

Quiz Tutorials

4 min read

How to Create Interior Design Style Quiz Lead Magnets

Quiz Tutorials

5 min read

How to Make an Instagram Lead Generation Quiz in 5 Steps

So you’ve built a following on Instagram. Your audience is highly engaged with you – commenting, reacting, DM’ing you, it’s great. But there’s this nagging feeling of uncertainty about what…

Growth Marketing

8 min read

How Empathy and Compassion Drive Quiz Conversions ft. Maiko Sakai

Maiko Sakai, quiz strategy expert, told a story that’s stuck with me. It’s about someone who desired to lose weight. At first the person who wanted to shed a few…

Quiz Tutorials

8 min read

Top 13 Product Recommendation Quiz Examples

Below is my curated list of top product recommendation quizzes. Each one is hand-selected for a particular reason. Some are excellent intersections of education and E-Commerce, others are pure and…

Quiz Tutorials

4 min read

How to Implement an Applicant Screening Assessment ft. Tyler Leber and Coconut

If you’ve ever been in charge of applicant screening you know what a grind it can be. Endless applications to sort through, and in most cases you can quickly see…

Quiz Tutorials

6 min read

Flow Chart Customer Service Quizzes ft. Tech Savvy Creative

Dawn Richardson from Tech Savvy Creative used to get a lot of questions about what Mac to buy. As a tech expert and former Apple employee, she has a ton…