Creators
Quiz Examples

Top creators use quizzes to move their audiences from followers to email subscribers in intelligent and delightful ways. The creators on this list have made quizzes that are a hit with their audiences and also grow their email lists.

Advice With Erin

Advice With Erin

Career

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The Career Type Quiz

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Salary Transparent Street

Salary Transparent Street

Career

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Are You Underpaid?

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Gretchen Rubin

Gretchen Rubin

Author

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Quiz: Habits for Happiness

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Amy Porterfield

Amy Porterfield

Marketing

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Replace Your Income With A Digital Course

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Mrs. Dow Jones

Mrs. Dow Jones

Finance

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Free Customized Money Plan

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Hadar Shemesh

Hadar Shemesh

Language

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What type of speaker are you?

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Sarah Baldwin

Sarah Baldwin

Life Advice

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What's keeping me stuck?

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Jenna Kutcher

Jenna Kutcher

Business

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The Level Up Quiz

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Erin Lyons

Erin Lyons

Spirituality

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What's Your Quantum Leaping Archetype?

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Teacher Career Coach

Teacher Career Coach

Education

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What career outside the classroom is right for YOU?

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Kelly Lyons

Kelly Lyons

Wellness

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What Kind of Eater are you?

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The Car Mom

The Car Mom

Car Buying

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What is your ideal family car?

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How we chose these creators quiz examples.

Each selection on this list of quiz examples is highly intentional to show you the unique and innovative ways top creators use quizzes to move people from follower to email subscriber. Everyone knows the value of an engaged email list, and in recent surveys that value has only been increasing. However, the art of moving people from follower to email subscriber is highly difficult. Done wrong, a lead magnet can alienate an audience and destroy the very hard-earned trust you have with them.

That’s why each quiz on this list is special. Because these quizzes not only generated huge numbers of email subscribers for the creators who made them, but they also got rave reviews from the audiences who loved taking them. You can take the quizzes and read through the comments on Instagram and TikTok when the creators shared the quizzes on those platforms. You’ll see that people really enjoyed the quizzes and there was no pushback about the email subscription forms on the quizzes.

It is an incredible feat to create a piece of content that both enraptures audiences and also converts to leads at a super high rate. Every quiz on this examples list has pulled off the nearly impossible and done both of those things.

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