Enterprise
Quiz Examples
Enterprise businesses use quizzes to generate leads and increase sales. The enterprise businesses on this list have made quizzes that are a hit with their audiences and also grow their email lists.
How we chose these enterprise quiz examples.
The main KPI for enterprise quizzes is share of mind. Quizzes can be extremely memorable, people can recall their quiz result weeks or months after taking a quiz, and sometimes they find their quiz results to be legitimately life changing. When we measure quizzes to be included on this list we look at how memorable they are and conduct independent research to determine memorability of the quiz experiences.
For each quiz experience on this list, it maps to an important goal for the business that created the quiz. Each example also threads the needle of being fun and engaging, but also highly practical for the quiz taker. Enterprises use quizzes for engagement, and in order to be engaging the quiz has to be useful to the quiz taker. But you cannot lose sight of business goals, and that’s where the second piece of the puzzle comes into play. Thank you to all the businesses who created these quiz experiences, and I highly recommend studying them in depth.
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