Which Element Rules your Business?

I send them my kick-off email (personalized for them and our work), to start the client on-boarding process and outlining the signature, step-by-step process of our work together.

I write them an email outlining what we’ll do and where we start (I KNOW the steps but I start fresh for each new client relationship).

I get to work (they already told me what they want).

I ask them to tell me their schedule so we can set up a phone call. 

I know some of those words!

I had a planning day at the start of the year where I mapped all this out, and I’m making progress, but I don’t have time to focus on it every day and I can’t really remember what the third thing was.

I’ve changed my priorities a bit because a new opportunity came to me, but everything is in line with the overall vision.

 I’m well on my way and have mapped out how to get there for each of my goals.

My product’s basically the same as everyone else’s, but I have a winning personality and people like to work with me.

I looked at a lot of similar sites in the market, saw that they offered __X___ but that I (and a lot of other people) needed ___Y____. My business = X + Y.

I’m an expert in a specific niche and all of my marketing, messaging, and clients are from that group.

I think I’m unique and have something to offer, but I also think I look and sound like a million other business women and coaches I see online.

society (and/or my mother) thinks that I’m successful.

 I’m contributing something of real value and service to the people around me.

I’m doing something I find enjoyable and that I know I’m good at.

…I’m having trouble remembering the last time I felt successful.

Yes! I have a unique visual style and voice, and it’s consistent in everything I do.

Most of my stuff looks and sounds like it belongs together, and I stands out from the crowd.

I’m another voice in the sea of succulents, rose gold accents, and shiny script-y fonts online (I feel like I look like everyone – but that means I look like a pro).

I don’t have a consistent style. It’s more important to be authentic and create new things organically.

I want to set my own schedule and be my own boss, and my business is a means to that end.

I’m in it for the money, honey.

I’m not sure, it just sort of happened. I like all the different components of my work but I couldn’t tell you what drives me. I don’t really have a vision.

I have valuable skills and talents and am able to create real, lasting changes for my clients.

I don’t and shouldn't have to – I don’t like talking about myself and my work stands for itself.

My business has a presence, but I (as the owner) don’t make myself part of that story.

I bring my full, authentic self to work and that shows up in my messaging, and my origin story is a how people connect with me and my work.

I have a 100 word and a 500 word version of my bio and how I got here and sometimes I’ll share pictures of my puppy on Instagram.

We had 3000 total visitors, 2000 new visitors, and 480 lead conversions from that campaign.

I know how to get these answers, and I know they're important, but I'm just too busy to track it regularly.

That’d be so good to know! …How do I do that?

I don’t have an email list.

"This isn't just a job. This is my calling."

"I know I can do great things and I have big ideas - now I just need to make it real."

"I form amazing connections with people and change their lives, but with a better structure I could do so much more."

"I feel like I'm doing everything I'm supposed to day-to-day but it doesn't match up with what I thought it would be."