Who's your ideal copywriting client?

When it comes to helping your ideal client convert like crazy, you’re ready to give it all you’ve got to help them sell their Software As A Service!

It’s great when a company has a fantastic online shop that does everything from sell your product, to taking money, and handling the client intake forms.

But that means absolutely nothing if they don’t have the proper copy informing their clients of how great their SaaS is!

Most online shops and apps are set up to optimize the experience for their clients, but until you tell them about it, you’re just another shop vying for their attention, or an app hoping to be downloaded from the app store.

What every SaaS needs is an excellent copywriter like you to translate their service features into real-world benefits and actionable strategies.

Because even the best app out there needs good PR to sell it.

Here are a few things to keep in mind when writing for SaaS:

1. Benefits not Features

When writing about a product or service, it can be super tempting to geek out on the practical details.

But your customers are more interested in how you can help them than they are in the specs behind what you offer.

So be sure to appeal to their needs, and don’t be afraid to use emotion to help them imagine how much better their life will be once they buy your product, enroll in your course, or invest in your service.

2. Back It Up

People invest in what they see as maximum gain.

So give them some of the deets on how great you are. Humblebrag, or even outright brag, and use numbers and research to back it up!

Social proof from personal testimonials, statistics, and anything with a % will add credibility to your offer and set you up as an authority.

3. Lights, Camera….ACTION!

Give your prospect every opportunity to take action by inviting them to register for free, purchase now, or read more.

Any time you can encourage someone to click their way to the next step of their consumer journey is an opportunity you can’t miss.

Tip* Keep these Calls to Action (CTAs) as elegantly simple as you can.

"Copy is a direct conversation with the consumer."

– Shirley Polykoff

Cold-Pitch With Confidence

Often rejected as a ‘too salesy’ means to drum up new business, cold-pitching is the age-old strategy of approaching the clients that you want to work with, to let them know that you’re really the writer they want to work with!

So ditch the mindset that it’s pushy, or annoying, and instead embrace the idea that you’re helping companies succeed by providing them with the right writer for their launch, sales page, blog post, or ecommerce site.

Heat Up Your Cold-Pitch Strategy

STEP 1: Create an ideal company or client profile.

Just as you’d create an ideal client avatar for your own clients, create a company profile to build guidelines around the type of client you really want to work with.

For example, if you’re a great launch strategist, you’d want a client with great social media presence, a decent ad spend budget, and a strong product or service that they’re trying to sell.

If you’re a content writer, someone with an established audience and readership would work best.

You can make your desired company profile as detailed or as broad as you like.

Download our Ideal Client Suitability Checklist for some ideas on what you should be looking for in your prospects.

STEP 2: Make a list

Now that you know what kind of company you want to work with, it’s time to make like Santa and get to listing.

Check business directories to narrow in on your niche and find the companies that are big enough to need a freelance copywriter, and are prime for your offer.

Add the companies to a google drive folder to keep it neat and organized.

Click here to access our neat and tidy Cold Pitch Spreadsheet to keep your pitches organized and cohesive.

STEP 3: Pitch like it’s Yankee Stadium

But don’t get too specific and try to sell them on you right away.

This is a quick way to get yourself on the company's radar, tell them what you can offer them, and invite them to respond about possibly working with you in the future.

If you’re cold-pitching several companies a day, it’s fine to be specific about large details like company name and genre – but if there’s a company you really want to work with, put in the extra time to research their business and offer three post points you can work on with them.

The extra attention to detail might be enough to snare their curiosity, and get you on their own shortlist of people they want to work with.

Download our foolproof Cold-Pitch Script here and get started with some virtual door knocking.

Pitch Perfect!

Hey there, wordsmith! I'm Joe Goran, copywriter, conversion coach, and cold-pitch specialist, owner of Copy Corp, a team of world class copywriters and all around word geeks.

Most of us started out as freelance copywriters and understand that the struggle to find quality clients to work with is real. That’s why we decided to work together to create an agency to help bridge the gap between talented writers and the companies who need them.

It’s time for you to zone in on your niche so you can target the companies and clients that will work best with you.

Check out our Cold Pitch Guide in “Copywriter Times” and tune into our guest spot on “Coach That Conversion” podcast.

Pitch Like a Pro!

Check out these helpful resources for copywriting excellence and inspiration!

1. Follow us on Instagram. From helpful tips and mindset hacks, to process reels and Q&A Lives, @CopyCorp has everything you need to stay up to date on the latest copy innovations.

2. Listen to my Podcast interview on “Coach that Conversion.” I share my passion for everything copywriting, including my own rags to riches, freelance to CEO story.

3. Want guidance on how to pitch successfully without falling into cringey salesy territory? Book a consultation with me. We’ll not only assess your copywriting style and suitability, we’ll also zero in on your ideal prospects and create a strategy to make them your clients.

Find The Right Words

Now that you've got some insight into how to pitch your ideal prospects, check your inbox for your quiz results. You'll also get my free Cold-Pitch Guide.

Over the next week, I'll share with you more copywriting tips and tell you more about how to create a Dream Team Client Roster.

"Decide the effect you want to produce in your reader."

— Robert Collier

Creating a launch isn’t for the faint of heart! From Facebook ads that lead ideal clients to opt-in, to landing pages that tantalize email addresses into your email marketing service, finding the right copywriter is a crucial part of any online business provider. And you’re so here for it!

You’re ready to help your ideal client nurture their prospects through enticing email sequences, hook them with a webinar pitch that has them registering in droves, and get them to show up for every workshop – all with your keen conversion copywriting and on-point voice branding guide.

You understand what it takes to successfully launch a program, website, or course, and you want nothing more than to show others the way!

And with the empathetic marketing strategies you’ve learned to take ideal prospects on a journey of conversion, you’ll have your own ideal clients flocking to you the next time you call for some action, if you know what I mean. #CTAhumor

But creating a great launch strategy isn’t a one person job.

When looking for your ideal clients for a launch, you want to make sure their business, and the client themselves, are ready with the content you need to make your launch strategies work for you, not against you.

Here are the things your ideal client needs to have ready so you can hit ‘all systems go’ on your launch sequence.

1. A lead generating training or free event.

The purpose of this is to bring them into your community so you can build know, like, and trust… and get their email address. ;) Quizzes make great lead generating click-bait, didn’t ya know?

2. A strong social media presence.

The best copywriting comes from the best source content, and a company that already has a strong social media presence will be able to perfectly funnel ideal prospects right towards your beautifully written, high-converting sales pages.

3. The right investmentality.

That’s right, investment mentality. Your ideal client understands that a successful launch requires a time, money, and effort investment. So they’re ready with an ad spend budget, some late night hours, and the willingness to roll up their sleeves and show up on socials when launch day is coming.

"Copy is a direct conversation with the consumer." – Shirley Polykoff

Cold-Pitch With Confidence

Often rejected as a ‘too salesy’ means to drum up new business, cold-pitching is the age-old strategy of approaching the clients that you want to work with, to let them know that you’re really the writer they want to work with!

So ditch the mindset that it’s pushy, or annoying, and instead embrace the idea that you’re helping companies succeed by providing them with the right writer for their launch, sales page, blog post, or ecommerce site.

Heat Up Your Cold-Pitch Strategy

STEP 1: Create an ideal company or client profile.

Just as you’d create an ideal client avatar for your own clients, create a company profile to build guidelines around the type of client you really want to work with.

For example, if you’re a great launch strategist, you’d want a client with great social media presence, a decent ad spend budget, and a strong product or service that they’re trying to sell.

If you’re a content writer, someone with an established audience and readership would work best.

You can make your desired company profile as detailed or as broad as you like.

Download our Ideal Client Suitability Checklist for some ideas on what you should be looking for in your prospects.

STEP 2: Make a list

Now that you know what kind of company you want to work with, it’s time to make like Santa and get to listing.

Check business directories to narrow in on your niche and find the companies that are big enough to need a freelance copywriter, and are prime for your offer.

Add the companies to a google drive folder to keep it neat and organized.

Click here to access our neat and tidy Cold Pitch Spreadsheet to keep your pitches organized and cohesive.

STEP 3: Pitch like it’s Yankee Stadium

But don’t get too specific and try to sell them on you right away.

This is a quick way to get yourself on the company's radar, tell them what you can offer them, and invite them to respond about possibly working with you in the future.

If you’re cold-pitching several companies a day, it’s fine to be specific about large details like company name and genre – but if there’s a company you really want to work with, put in the extra time to research their business and offer three post points you can work on with them.

The extra attention to detail might be enough to snare their curiosity, and get you on their own shortlist of people they want to work with.

Download our foolproof Cold-Pitch Script here and get started with some virtual door knocking.

Pitch Perfect!

Hey there, wordsmith! I'm Joe Goran, copywriter, conversion coach, and cold-pitch specialist, owner of Copy Corp, a team of world class copywriters and all around word geeks.

Most of us started out as freelance copywriters and understand that the struggle to find quality clients to work with is real. That’s why we decided to work together to create an agency to help bridge the gap between talented writers and the companies who need them.

It’s time for you to zone in on your niche so you can target the companies and clients that will work best with you.

Check out our Cold Pitch Guide in “Copywriter Times” and tune into our guest spot on “Coach That Conversion” podcast.

Pitch Like a Pro!

Check out these helpful resources for copywriting excellence and inspiration!

1. Follow us on Instagram. From helpful tips and mindset hacks, to process reels and Q&A Lives, @CopyCorp has everything you need to stay up to date on the latest copy innovations.

2. Listen to my Podcast interview on “Coach that Conversion.” I share my passion for everything copywriting, including my own rags to riches, freelance to CEO story.

3. Want guidance on how to pitch successfully without falling into cringey salesy territory? Book a consultation with me. We’ll not only assess your copywriting style and suitability, we’ll also zero in on your ideal prospects and create a strategy to make them your clients.

Find The Right Words

Now that you've got some insight into how to pitch your ideal prospects, check your inbox for your quiz results. You'll also get my free Cold-Pitch Guide.

Over the next week, I'll share with you more copywriting tips and tell you more about how to create a Dream Team Client Roster.

"Decide the effect you want to produce in your reader."

— Robert Collier

Headlines, category pages, product descriptions, promo offers, landing pages – you’re all over it! You love to create action from your words and watching your conversion results soar is like music to your ears.

You know what it takes to clearly explain the benefits of products while also helping your clients’ online store rank better on search engines.

You’re a strong communicator, are persuasive with words, promote the voice of your brand, and understand the psychology of what makes a customer purchase.

But there are a few key things to keep in mind as you coach the conversion from prospect to customer:

1. Keep It Simple

Sadly, the average consumer has the attention span of a kindergartener after an animal cracker binge. So it’s important to keep it brief, and write at a middle school level.

Don’t overload your copy with flowery language and redundant paragraph padding. Use bullets to list features and keep your customers easily scrolling along the page, instead of bogging them down with giant paragraphs of specs.

2. Keep it Light!

Research has shown that people respond more to feelings of joy and anticipation than they do to fear and negativity. Seems fairly straightforward, but it can go against the Problem-Agitation-Solution marketing angle that so many copywriters adopt.

So instead of bogging them down with how much they’re suffering without your product, highlight all the ways their life will improve once they hit ‘Buy Now!”

3. Keep it Coming!

Always be calling for action! Add buttons and links encouraging people to register, learn more, or purchase now!

And action doesn’t have to apply only to your clickable buttons. Add action words to your sales copy to invite your prospects to be part of the action - like “Be the change you want to see.”

"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."

– David Ogilvy

Cold-Pitch With Confidence

Often rejected as a ‘too salesy’ means to drum up new business, cold-pitching is the age-old strategy of approaching the clients that you want to work with, to let them know that you’re really the writer they want to work with!

So ditch the mindset that it’s pushy, or annoying, and instead embrace the idea that you’re helping companies succeed by providing them with the right writer for their launch, sales page, blog post, or ecommerce site.

Heat Up Your Cold-Pitch Strategy

STEP 1: Create an ideal company or client profile.

Just as you’d create an ideal client avatar for your own clients, create a company profile to build guidelines around the type of client you really want to work with.

For example, if you’re a great launch strategist, you’d want a client with great social media presence, a decent ad spend budget, and a strong product or service that they’re trying to sell.

If you’re a content writer, someone with an established audience and readership would work best.

You can make your desired company profile as detailed or as broad as you like.

Download our Ideal Client Suitability Checklist for some ideas on what you should be looking for in your prospects.

STEP 2: Make a list

Now that you know what kind of company you want to work with, it’s time to make like Santa and get to listing.

Check business directories to narrow in on your niche and find the companies that are big enough to need a freelance copywriter, and are prime for your offer.

Add the companies to a google drive folder to keep it neat and organized.

Click here to access our neat and tidy Cold Pitch Spreadsheet to keep your pitches organized and cohesive.

STEP 3: Pitch like it’s Yankee Stadium

But don’t get too specific and try to sell them on you right away.

This is a quick way to get yourself on the company's radar, tell them what you can offer them, and invite them to respond about possibly working with you in the future.

If you’re cold-pitching several companies a day, it’s fine to be specific about large details like company name and genre – but if there’s a company you really want to work with, put in the extra time to research their business and offer three post points you can work on with them.

The extra attention to detail might be enough to snare their curiosity, and get you on their own shortlist of people they want to work with.

Download our foolproof Cold-Pitch Script here and get started with some virtual door knocking.

Pitch Perfect!

Hey there, wordsmith! I'm Joe Goran, copywriter, conversion coach, and cold-pitch specialist, owner of Copy Corp, a team of world class copywriters and all around word geeks.

Most of us started out as freelance copywriters and understand that the struggle to find quality clients to work with is real. That’s why we decided to work together to create an agency to help bridge the gap between talented writers and the companies who need them.

It’s time for you to zone in on your niche so you can target the companies and clients that will work best with you.

Check out our Cold Pitch Guide in “Copywriter Times” and tune into our guest spot on “Coach That Conversion” podcast.

Pitch Like a Pro!

Check out these helpful resources for copywriting excellence and inspiration!

1. Follow us on Instagram. From helpful tips and mindset hacks, to process reels and Q&A Lives, @CopyCorp has everything you need to stay up to date on the latest copy innovations.

2. Listen to my Podcast interview on “Coach that Conversion.” I share my passion for everything copywriting, including my own rags to riches, freelance to CEO story.

3. Want guidance on how to pitch successfully without falling into cringey salesy territory? Book a consultation with me. We’ll not only assess your copywriting style and suitability, we’ll also zero in on your ideal prospects and create a strategy to make them your clients.

Find The Right Words

Now that you've got some insight into how to pitch your ideal prospects, check your inbox for your quiz results. You'll also get my free Cold-Pitch Guide.

Over the next week, I'll share with you more copywriting tips and tell you more about how to create a Dream Team Client Roster.

"Decide the effect you want to produce in your reader."

— Robert Collier

Content writing is the art of creating content in order to inform, educate or entertain – or all three! For brands, content writing aligns with strategic business and marketing goals to attract audiences and potential customers.

Content writing includes blog posts, social media posts, emails, white papers, e-books, and other savvy materials that educate, entertain, and inform your audience about a given topic.

Unlike conversion copywriting, content writing is focused on creating productive engagement with your audience so—over time—they’ll come to trust your brand and be interested in your product or service.

The power of this type of prose is that it has the power to eventually turn leads into prospects, prospects into customers, and customers into repeat buyers.

But there’s a formula to content writing that needs to be adhered to:

1. Give it Purpose

You can’t just sit down and write 300 words and expect them to hold the interest of your audience.

So pick a clear purpose of your piece, whether it be telling a story or anecdote, sharing insights, or even discussing a philosophy, and then craft your piece around that purpose.

2. Represent the Brand’s Voice.

When writing on behalf of others, it’s important to learn their voice and write in a way that best represents the brand of your client.

So while your own style might be witty, dry, and a tiny bit sarcastic, the voice that your client is trying to convey could be a bit more footloose and fancy free.

So tame your impulse towards pithy quips and learn to wax enthusiastic when the situation calls for it.

You’re trying to help your client build Know, Like, and Trust for their brand, so only add your own flare if it makes the piece work as a whole and doesn’t clash with the original message.

3. Make it a Darned Good Read

Holding onto a prospect's attention is key in the writing world, and never is that more true than with content writing.

People have come to you for entertainment, information, and education – so make sure you give it to them in a fun, engaging, and enlightening manner!

The best content writers are so stealth at storytelling that they can write dozens of posts for your client’s blog without even mentioning their brand – and still manage to attract and convert prospects.

Additionally, content writing has the chops to position your client’s brand as an authority on a topic and grant your company credibility as the foremost leader on a subject.

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett

Cold-Pitch With Confidence

Often rejected as a ‘too salesy’ means to drum up new business, cold-pitching is the age-old strategy of approaching the clients that you want to work with, to let them know that you’re really the writer they want to work with!

So ditch the mindset that it’s pushy, or annoying, and instead embrace the idea that you’re helping companies succeed by providing them with the right writer for their launch, sales page, blog post, or ecommerce site.

Heat Up Your Cold-Pitch Strategy

STEP 1: Create an ideal company or client profile.

Just as you’d create an ideal client avatar for your own clients, create a company profile to build guidelines around the type of client you really want to work with.

For example, if you’re a great launch strategist, you’d want a client with great social media presence, a decent ad spend budget, and a strong product or service that they’re trying to sell.

If you’re a content writer, someone with an established audience and readership would work best.

You can make your desired company profile as detailed or as broad as you like.

Download our Ideal Client Suitability Checklist for some ideas on what you should be looking for in your prospects.

STEP 2: Make a list

Now that you know what kind of company you want to work with, it’s time to make like Santa and get to listing.

Check business directories to narrow in on your niche and find the companies that are big enough to need a freelance copywriter, and are prime for your offer.

Add the companies to a google drive folder to keep it neat and organized.

Click here to access our neat and tidy Cold Pitch Spreadsheet to keep your pitches organized and cohesive.

STEP 3: Pitch like it’s Yankee Stadium

But don’t get too specific and try to sell them on you right away.

This is a quick way to get yourself on the company's radar, tell them what you can offer them, and invite them to respond about possibly working with you in the future.

If you’re cold-pitching several companies a day, it’s fine to be specific about large details like company name and genre – but if there’s a company you really want to work with, put in the extra time to research their business and offer three post points you can work on with them.

The extra attention to detail might be enough to snare their curiosity, and get you on their own shortlist of people they want to work with.

Download our foolproof Cold-Pitch Script here and get started with some virtual door knocking.

Pitch Perfect!

Hey there, wordsmith! I'm Joe Goran, copywriter, conversion coach, and cold-pitch specialist, owner of Copy Corp, a team of world class copywriters and all around word geeks.

Most of us started out as freelance copywriters and understand that the struggle to find quality clients to work with is real. That’s why we decided to work together to create an agency to help bridge the gap between talented writers and the companies who need them.

It’s time for you to zone in on your niche so you can target the companies and clients that will work best with you.

Check out our Cold Pitch Guide in “Copywriter Times” and tune into our guest spot on “Coach That Conversion” podcast.

Pitch Like a Pro!

Check out these helpful resources for copywriting excellence and inspiration!

1. Follow us on Instagram. From helpful tips and mindset hacks, to process reels and Q&A Lives, @CopyCorp has everything you need to stay up to date on the latest copy innovations.

2. Listen to my Podcast interview on “Coach that Conversion.” I share my passion for everything copywriting, including my own rags to riches, freelance to CEO story.

3. Want guidance on how to pitch successfully without falling into cringey salesy territory? Book a consultation with me. We’ll not only assess your copywriting style and suitability, we’ll also zero in on your ideal prospects and create a strategy to make them your clients.

Find The Right Words

Now that you've got some insight into how to pitch your ideal prospects, check your inbox for your quiz results. You'll also get my free Cold-Pitch Guide.

Over the next week, I'll share with you more copywriting tips and tell you more about how to create a Dream Team Client Roster.

"Decide the effect you want to produce in your reader."

— Robert Collier