What's your launch personality?

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Quiz Questions

1.
When you have a new idea, you...
- A.
  shoot the idea to your mastermind, and gauge their reaction
- B.
  go all gung-ho and start slinging paint right away
- C.
  go all analysis paralysis and struggle to make a decision one way or the other
2.
You’ve got a long to-do list for this launch, so you...
- A.
  Pour some more coffee. You're a lone wolf, and you'll have to pull some late nights to get this entire launch thing ready on your own.
- B.
  Prioritize your list, and send a Slack message to your VA for some extra help.
- C.
  Call in the reinforcements. Tech stuff? Outsourced. Copywriting? Outsourced. Design? Outsourced. Delegation is your middle name.
3.
You would rather your customers + clients...
- A.
  trust you as an expert.
- B.
  like you as a friend.
- C.
  look up to you as a mentor.
4.
You’re thinking about re-launching your product/service, and you decide to...
- A.
  experiment with some new strategies that you’ve never tried before, along with the oldies but goodies.
- B.
  focus on a couple really strong, tried-and-true strategies – why fix what isn’t broken?
- C.
  scrap business as usual, you’re totally switching it up for this one, they won’t know what hit ‘em.
5.
You’ve got a new project that you’re feeling a little burned out on, but you know you need to finish it. You...
- A.
  abandon ship – if you’re not fired up about it, do you really need to be spending your time on it?
- B.
  take a break for awhile, scroll through Pinterest for some inspiration, and get back to it when you’re feeling more motivated.
- C.
  go full-on stubborn mule – you’re not quitting until the bitter end!
6.
The thing you’ve been working on forever is finally ready to launch! You...
- A.
  pour the champagne – you’re stoked to start telling people about it, it’s gonna be a game-changer!
- B.
  cringe a little – you hate promoting yourself + don’t want to annoy your audience.
- C.
  get nervous-excited – you know this will help people, but you want to be careful not to be too pushy about it.
7.
You sit down to write some launch emails...
- A.
  It goes pretty quick, you prefer getting straight to the point + you know what you wanna say.
- B.
  It takes a few hours, you’re trying to find the right balance of emotion + nitty-gritty.
- C.
  You come back to it day after day after day, cause talking about yourself in a natural way is like THE WORST.
8.
You've got your plan, and now you’re executing. Your dream workday would be...
- A.
  schedule out pretty Instagram posts all the live long day so you can at least *feel* social.
- B.
  analyze a spreadsheet of traffic sources so you know where best to spend your efforts.
- C.
  jump on calls with past clients + customers to see how you can improve the experience for the newcomers.
9.
Your launch day is next week...
- A.
  Your desk is organized chaos with calendars + timelines, and every piece of this launch is already scheduled to a T.
- B.
  You don’t like to plan too much, so a few things are prepped, but you'll go with the flow next week, and make changes on the fly.
- C.
  Launch day is next week?! Crap. Well, you’ll just have to wing it, no worries.
10.
To kick off your launch, you would rather...
- A.
  host a live webinar
- B.
  write a series for your blog
- C.
  email some industry friends and ask them to spread the word
11.
After a launch, you typically...
- A.
  take a breather before you do a post-mortem (#mamastired)
- B.
  analyze what worked + what didn’t, before the launch even ends (#givemeallthespreadsheets)
- C.
  go straight into planning the next one (#squirrel!)
12.
If someone isn’t happy with your product or service, you...
- A.
  offer the refund, but also offer some other things that might fit their needs better.
- B.
  feel crushed + a little embarrassed, apologizing profusely in your refund email.
- C.
  skip the small talk, give them the refund + move on — ain’t nobody got time for much else.
13.
After a launch, you celebrate by...
- A.
  going out with friends for a much-deserved drink + some karaoke. Sing away the stress!
- B.
  put on a face mask, turn on Netflix, and relax with some wine. No people or thinking allowed!
- C.
  grab dinner with a close friend and don’t pick the cheapest thing on the menu. But don’t mention the launch, it would be too much to explain, and you don’t want to brag.

Quiz Outcomes

1.
You're an introvert launcher!
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You're an introvert launcher! Did you just feel a tiny twinge of disappointment when you read that? I sure hope not, cause being an introvert is an asset, not a disadvantage. I'm serious, the traits you were born with give you great potential for success as an online entrepreneur. It doesn’t mean you're too quiet or aren't confident or that you're a follower and not a leader. Introversion is not something you need to overcome or fix. It's part of what makes you YOU. Embrace it! It’s a trait you can use to your advantage, especially in running your business, and especially during the launch of a new product or service. Clients + customers who crave a connection like you do will easily be drawn to your brand because it’s exactly what they’ve been looking for. I've got something pretty cool in the works about how being an introvert can help you confidently plan + execute a profitable AND meaningful launch for your business. I'd love for you to take the first step towards believing this and not just reading it, so click below to download your free Launch Personality Guide, and we'll dive into this whole "launching as an introvert" thing a little deeper. (Plus, I'll keep you in the loop with that new project I mentioned!)
2.
You're a walk-the-line launcher!
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Looky there, you're a tween! Ok, not THAT kind of tween, but you walk the line between an introvert + extrovert when it comes to launching your latest product/service and marketing your business. This is a great place to be, enjoying the benefits of both sides – you're great at connecting with people without overwhelming them, you're open to a wide variety of marketing strategies, and you have a gift for making people feel at ease with whatever you're talking about. Ahhh, I'm feeling zen just typing that. But finding that balance can be a little tricky, no? When to turn up the volume, and when to turn it back down? When to take a break to recharge, and when to keep moving forward with your latest light bulb moment? It's okay, I feel ya! Sometimes the best way to figure out how to manage all these traits is to learn more about them, and how they can be fuel for your business growth. I'd love for you to check out the Launch Personality Guide, so we can dive even deeper with your introvert-tendencies and how to make them work to your advantage. Click below to download the free PDF, and I'll also keep you in the know with a fun new project I'm working on that your introvert side will L-O-V-E. (But not too much, cause we don't wanna overdue it. People are watching.)
3.
You're an extrovert launcher!
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So you lean towards the extrovert side of things when it comes to launching your products / services + marketing your business. You're great at connecting with your audience, you thrive with in-person chats + live video, and the energy you bring to your brand makes you an inspiring leader. Well done! But there's one area, that you might need some help with, and that's content marketing. Content marketing is an introvert's best friend (hello, we don't have to talk to anyone directly!), so as an extrovert, you may find it difficult to sit down + focus on cranking out valuable content for your audience. But this type of marketing is one of the best ways to drive more customers to your business, especially right before a launch. Check out my Content Marketing Guide PDF where I break down the three most common types — blogging, social media, and email marketing — plus, you’ll get planning worksheets along the way for each topic – yay for taking action! PSSST. Curious about what the introverts are getting? Well, well, well, aren't you sneaky ;) I'm gearing up to open a brand new mini-class called Launching for Introverts. If you have an introvert pal who needs in on this, send them to this link.