Which "Friends" character best describes your marketing strategy?
Unagi (noun): the state of being in total awareness about the best marketing strategies + funnels you should be focusing on right now in your business. Ready to get on Ross' level of Unagi?
Which of the following best describes your business?
A.
Newbie here! (just launched & ready to start STRONG!)
B.
The Side Hustle is real (booking clients but not quite ready to go full-time just yet. I need more stability & growth!)
C.
Seasoned Pro (I’m full-time + booking consistently, but I’m ready to scale my business to the next level with online offerings!)
2.
What’s your biggest frustration with marketing?
A.
There are so many options for how to grow - how in the world are you supposed to know where to start?!
B.
Not attracting my ideal client or confidently being able to charge what I'm worth.
C.
Business is great - but I'm so busy working "on" it that I don't have a lot of time to work "in" it or set up the systems to scale beyond just 1:1 services
3.
You meet a new client for coffee, you order:
A.
Black coffee (no frills, you keep it real + simple. It gets the job done, so why stray from what works?)
B.
Oolong tea (sounds exotic right?! Easy going but shows you like to be creative and try new things!)
C.
Lavender Latte (need the shot of espresso but can't help but splurge on a little something extra for a special occassion. After all, it's a business expense right?!)
4.
Which of the following best describes your DREAM client?
A.
Super casual and laid back. They go with the flow and aren't very demanding.
B.
Creative and imaginative. They have big dreams and goals that inspire you to dream bigger yourself.
C.
Involved and organized. They know exactly what they want and aren't afraid to speak their mind.
5.
Which of the following best describes how you earn revenue in your business?
A.
Uhh... still working on that! I've only booked a few clients here and there but nothing is coming in consistently.
B.
My 1:1 services. I'm still trading time for money and I'm feeling a little burnt out. I'm not sure how to scale beyond it.
C.
It's a mix of my services and online programs, but I'd stuck at how to scale and consistently bring in more passive income.
6.
What do you think of when you hear the word "marketing funnels"?
A.
Excuse me? Is that something you cook with? or are you speaking French?
B.
I know the basics but I just haven't had the time to build them for my own business yet - future goal!
C.
I've got some simple funnels running in my business, but the thought of scaling those and building evergreen funnels to scale my offers is just a *little* (or a LOT) overwhelming.
7.
If your life were a Friends episode it would be called...
A.
The One with the Overworked, Underpaid Entrepreneur
