Which Social Media Platform Is Best For Your Brand?

Quiz Questions

• 1.
  Your ideal customer or client is:

  • A.
    18-29 years old
  • B.
    30-49 years old
  • C.
    50-64 years old
  • D.
    65+ years old
• 2.
  Your business caters to:

  • A.
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    Women — my customer base is mostly female.
  • B.
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    Everyone — my business’s offerings can truly be enjoyed by anyone.
  • C.
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    Industry professionals — I’d like to start connecting with organizations that I can partner with.
  • D.
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    Young adults — my business is a hit with 18-29-year-olds.
  • E.
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    Men- my customer base is mostly male.
• 3.
  What are your top priorities when it comes to using social media for your business?

  • A.
    I want to promote events and advertise my products and services.
  • B.
    I want to build relationships with my audience and provide quality customer service.
  • C.
    I’d like to share ideas, photos and helpful tips about how to use my products or services.
  • D.
    I’d like to start building my professional network.
• 4.
  Which statement best describes how you use social media right now?

  • A.
    I’m a total beginner — I’ve never created an account or used social media before.
  • B.
    I’ve set up an account for my business on Facebook/Instagram but don’t post regularly.
  • C.
    I post frequently and consistently on my personal and business social accounts.
  • D.
    I’ve been using social media to promote my business for a while but feel like I could be doing more to improve my results.
• 5.
  When you look at other businesses’ social accounts, which type of content do you find most appealing?

  • A.
    Customer testimonials and personal stories.
  • B.
    Breaking news, videos and photos.
  • C.
    Industry updates, company news and employment announcements.
  • D.
    Infographics, links to blog content and creative DIY ideas.
  • E.
    Photos and videos with compelling captions
• 6.
  How much time do you want to devote to posting on social media?

  • A.
    1-2 times daily​
  • B.
    2-3 times daily
  • C.
    2-3 weekly
  • D.
    1-2 weekly
• 7.
  How do you feel about doing video?

  • A.
    Love it! Sign me up!
  • B.
    Video? Oh God no. Mother told me never to walk in front of a loaded camera.
  • C.
     If I can do it and be off-camera. Maybe I can narrate?
  • D.
    I’d need some good lighting, but otherwise I’m good with it.

Quiz Outcomes

• 1.
  Instagram

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  Instagram is all about gorgeous photography and sharing daily moments with your potential customers and clients, which makes it perfect for a business that wants to show off amazing products, delicious food, and a vibrant staff. Grab your phone and start snapping away, making sure to be deliberate with cultivating a feed that represents your biz vibe! And don't forget those hashtags :)
• 2.
  Facebook

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  You love checking in to see what’s up with your people and you put a lot of value in staying in touch with them on a more personal level. Facebook is definitely the most conversational social channel. People can get into some pretty in-depth conversations about a variety of topics, and it’s great for sharing ideas in depth. People tend to spend longer on Facebook than most other social channels so it’s important to keep Facebook driven social media strategies really engaging – there’s little room for phoning it in. Take the time to learn as much as you can about the platform, be deliberate about your content, and don't forget to be consistent.
• 3.
  LinkedIn

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  Unlike almost every other platform, which is designed for the user to focus on personal interests, this is a professional-driven platform. If you want to grow your professional network and connect with other brands, LinkedIn is the place to be! This platform is great for B2B marketers and the good news is, LinkedIn is offering more and more features everyday like video and stories!
• 4.
  Pinterest

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  You love imagery and you often best express yourself with images. You were probably one of the first bloggers to have images on your blog, too. High-five for being such a trend-setter. Now it’s true, all social media sites should have images, but you are clearly more visual in nature and you should consider being on a site that really speaks to that.
• 5.
  Youtube

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  We know that video captures the storyteller’s emotion in a way that words alone simply can’t. Video captures more attention spans with an added degree of personalization and makes complex ideas easier to explain. Contrary to other social media channels where users subconsciously swipe through content, with YouTube the user has an objective in mind. That objective can be finding a solution to a problem (“how to install a kitchen sink”), improving a skill like (“5 tips to edit video like a pro”), or entertainment (“best vine compilations”). Your business can use YouTube to address customer questions, promote brand messages, portray life at the office and much more. The reach, engagement opportunity, and conversions are there; it’s just a matter of getting started.