What's Your Brand Voice Type?

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Quiz Questions

1.
My superpower in business is...
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- A.
  Vision: I've got the keys to the future, and I'm not afraid to take risks to change the way things are done.
- B.
  Curiosity: We're all a little weird, and I'm not afraid to put my nerdiness to work for you.
- C.
  Connection: Talking to people makes me happy, and when people share their challenges with me, I help them find solutions.
- D.
  Optimism: I can always see the bright side and believe in what's possible for other people.
- E.
  Sensibility: I've been around long enough to know what the next step needs to be.
2.
Which brand's marketing campaigns do you resonate with most?
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- A.
  Coca-Cola (Give me all the nostalgia and time-tested family content, please!)
- B.
  Skittles (Weird with a hint of humor? YES)
- C.
  Whole Foods (Environmentally conscious AND delicious? Sign me up)
- D.
  LaCroix (Sparkling water does in fact spark joy, thank you very much)
- E.
  Ritz Crackers (What says "casual" more than cheese + crackers?)
3.
The comedic pair of actors I would sell my stuff to meet...
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- A.
  Tina Fey & Amy Poehler: Fierce yet charming gal-pals with killer funny bones and joy to spare.
- B.
  Chris Tucker & Jackie Chan: Gotta love two guys having a conversation that ends up being hilarious.
- C.
  Adam Sandler & Rob Schneider: It's weird, but it works.
- D.
  Keegan-Michael Key & Jordan Peele: They're changing the way we think of comedy.
- E.
  Steve Martin & Martin Short: A classic duo that is still evolving today. Father of the Bride, Part III, anyone?
4.
The living thing that most accurately describes my approach to business...
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- A.
  The chimpanzee: You trust me to bring you value.
- B.
  The crow: I can make anything into a tool to teach you something; just watch me.
- C.
  The axolotl: I may do things a little differently, but I'm unforgettable, and you will be, too, after working with me.
- D.
  The golden retriever: Everyone finds me friendly and loves working with me; no icky sales tactics here.
- E.
  The quokka: I'm the most joyful animal on earth, and you'll feel delighted, too, after working with me.
5.
The television show I can't stop watching is...
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- A.
  Ted Lasso. That guy's positivity is infectious!
- B.
  The Handmaid's Tale. The social commentary...
- C.
  Law & Order. Not just for the iconic theme song.
- D.
  Portlandia. Hipsters unite!
- E.
  Game of Thrones. I need to know what everyone's talking about!

Quiz Outcomes

1.
Authoritative & Experienced
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You got Authoritative & Experienced! Your brand voice should emphasize reliability and trust due to your vast experience in your industry. Consider using words like "sound," "certified," "valid," and "proven" in your website copy, which can help your ideal client to see you as the expert you are. For inspiration, check out these fellow Authoritative & Experienced brands: Patagonia CloudSmartz WAIT a sec...remember that exclusive resource I mentioned before you started this quiz? If you're ready to put your newly discovered brand voice to work for YOUR biz, mark your calendar for October 14, 2021, at 1PM Central, where I'll be sharing ALL the goods on how to craft content (everything from social media captions to blog posts and more!) based on your brand voice type! WHAT YOU GET: – A comprehensive overview of your brand voice type; – Key questions to help YOU figure out how your brand voice relates to your ideal client; and - How to roll out your newly minted brand voice and tone - and give personality to your products or services! - in ALL of your content. Sign up to attend this LIVE training (recording provided) below! Your ideal client is ready...are YOU?
2.
Casual & Conversational
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You got Casual & Conversational! Your brand voice should rely on friendly and familiar words that your ideal client regularly uses in conversation with family, friends, or Fido. Consider using contractions ("you're") and words like "natural," "informal," "ease," and "open" in your website copy, which will give your brand the easygoing, comfortable feeling that your clients are seeking. For inspiration, check out these fellow Casual & Conversational brands: LaCroix Sparkling Water Gap WAIT a sec...remember that exclusive resource I mentioned before you started this quiz? If you're ready to put your newly discovered brand voice to work for YOUR biz, mark your calendar for October 14, 2021, at 1PM Central, where I'll be sharing ALL the goods on how to craft content (everything from social media captions to blog posts and more!) based on your brand voice type! WHAT YOU GET:– A comprehensive overview of your brand voice type;– Key questions to help YOU figure out how your brand voice relates to your ideal client; and- How to roll out your newly minted brand voice and tone - and give personality to your products or services! - in ALL of your content. Sign up to attend this LIVE training (recording provided) below! Your ideal client is ready...are YOU?
3.
Charming & Joyful
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You got Charming & Joyful! Your brand voice should create a cheery tone that inspires happy feelings and heart flutters when your ideal client experiences your brand. Consider asking your reader to enjoy something (like Target, whose recent Instagram post - a gallery of cute dogs and cats - said this: "There's no such thing as too many pet pics, so here's a few more to brighten your timeline.") or offering them a tangible example of the happiness they'll feel after interacting with your brand (see Simplified by Emily Ley below). Use words like "happy," "cheerful," "delight," and "lovely" in your website copy, which will invite your ideal clients to pop by your website or follow your brand on social media for a lasting pick-me-up. For inspiration, check out these fellow Charming & Joyful brands: Target Simplified by Emily Ley WAIT a sec...remember that exclusive resource I mentioned before you started this quiz? If you're ready to put your newly discovered brand voice to work for YOUR biz, mark your calendar for October 14, 2021, at 1PM Central, where I'll be sharing ALL the goods on how to craft content (everything from social media captions to blog posts and more!) based on your brand voice type! WHAT YOU GET:– A comprehensive overview of your brand voice type;– Key questions to help YOU figure out how your brand voice relates to your ideal client; and- How to roll out your newly minted brand voice and tone - and give personality to your products or services! - in ALL of your content. Sign up to attend this LIVE training (recording provided) below! Your ideal client is ready...are YOU?
4.
Quirky-Cool & Whimsical
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You got Quirky-Cool & Whimsical! Your brand voice should be a little out there, so it's time you embrace your eccentricities and share them with your ideal client! Consider approaching common experiences unconventionally (like asking for your client's pet's name instead of the human's name, a la BarkBox below) or taking unorthodox steps to make your followers giggle. Use irreverence in your website copy to endear your clients, and don't be afraid to embrace the weird with words like "odd," "fun," and "clever." Put on the self-deprecating chatter and ooze the sarcasm, which will translate well in satisfying the quirk of your ideal clients. For inspiration, check out these fellow Quirky-Cool & Whimsical brands: Skittles BarkBox Virgin Trains Cards Against Humanity WAIT a sec...remember that exclusive resource I mentioned before you started this quiz? If you're ready to put your newly discovered brand voice to work for YOUR biz, mark your calendar for October 14, 2021, at 1PM Central, where I'll be sharing ALL the goods on how to craft content (everything from social media captions to blog posts and more!) based on your brand voice type! WHAT YOU GET:– A comprehensive overview of your brand voice type;– Key questions to help YOU figure out how your brand voice relates to your ideal client; and- How to roll out your newly minted brand voice and tone - and give personality to your products or services! - in ALL of your content. Sign up to attend this LIVE training (recording provided) below! Your ideal client is ready...are YOU?
5.
Progressive & Inventive
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You got Progressive & Inventive! Your brand voice should be a changemaker like you aim to be, so arm yourself with imagination and wow your ideal client! Consider using words like "original," "gifted," "imaginative," and "innovative" in your website copy to inspire your clients to embrace the new and shed the old, and hone your role as a visionary by channeling your inner Wizard of Oz. For inspiration, check out these fellow Progressive & Inventive brands: Skype Dollar Shave Club WAIT a sec...remember that exclusive resource I mentioned before you started this quiz? If you're ready to put your newly discovered brand voice to work for YOUR biz, mark your calendar for October 14, 2021, at 1PM Central, where I'll be sharing ALL the goods on how to craft content (everything from social media captions to blog posts and more!) based on your brand voice type! WHAT YOU GET:– A comprehensive overview of your brand voice type;– Key questions to help YOU figure out how your brand voice relates to your ideal client; and- How to roll out your newly minted brand voice and tone - and give personality to your products or services! - in ALL of your content. Sign up to attend this LIVE training (recording provided) below! Your ideal client is ready...are YOU?