What's Your Brand Affinity?

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Quiz Questions

1.
Pick the BEST description of how customers interact with your brand:
- A.
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  To feel cared for, pampered or nurtured.
- B.
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  To feel like an ideal image of themselves through your brand.
- C.
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  To have an experience beyond expectations, with superior service, quality, and effectiveness.
- D.
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  To reconnect with warm, positive memories or experiences.
- E.
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  To feel smarter, more capable, and/or more connected.
- F.
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  As an integral part of their daily actions or habits.
- G.
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  Because by using your brand both you and they are making the world a better place.
2.
What ONE phrase describes how your brand makes customers feel?
- A.
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  Nurtured and Pampered
- B.
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  Warm and Nostalgic
- C.
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  Empowered and Smart
- D.
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  Meaningful and Contributing
- E.
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  Secure and Confident
- F.
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  Special and Enhanced
- G.
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  Familiar and Capable
3.
Which of the following would be the BEST mission statement for your brand?
- A.
  Delivering personal gratification and indulgence.
- B.
  Helping people become who they aspire to be.
- C.
  Setting the standards of excellence.
- D.
  Making more wonderful memories.
- E.
  Our habits shape our destiny.
- F.
  Making the world a better place.
- G.
  Smarter. Faster. Stronger. Better.
4.
What type of business/service BEST describes you?
- A.
  Consultant or Coach
- B.
  Creative Agency, Freelancer or Artist
- C.
  Technology, Software or Engineering
- D.
  Non-profit, Religious or Spiritual Organization
- E.
  Health and Wellness
- F.
  Entertainment, Sports, Games
- G.
  Handmade Goods or Food
- H.
  Convenience or Necessary Services Such as Maintenance, Maid Service, Delivery, Storage etc.
- I.
  Educational Services
- J.
  Luxury Items including Travel, Gifts, Jewelry and Status Items
- K.
  Child, Pet or Elder Care
- L.
  Manufacturing
5.
What Is Most Reflective of Your Brand Image?
- A.
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  Sophisticated
- B.
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  Smart
- C.
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  Delightful
- D.
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  Reliable
- E.
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  Meaningful
- F.
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  Useful
- G.
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  Decadent

Quiz Outcomes

1.
The Nurture Brand
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Nurture Brands are centered around moments of pampering and gratification. Ben and Jerry's, Spa Sydell, and Godiva Chocolates are Nurture Brands.
2.
The Inspire Brand
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Inspire Brands project an image of perfection, elevation or value that resonates deeply.
3.
The Exceed Brand
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Exceed Brands deliver not only beyond expectations, with superior service, quality, and effectiveness, they also deliver above the levels of their competitors.
4.
The Remember Brand
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Remember Brands create a resonance with warm, positive memories or experiences. Lego, Disney and Hallmark are all Remember Brands.
5.
The Elevate Brand
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Elevate Brands confer improvement to the customer through their use, so they feel smarter, more capable, more connected. Google, Apple, and TED Talks are all Elevate Brands.
6.
The Practice Brand
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Practice Brands become an integral part of daily actions or habits, from phone apps to your coffee and running shoes - these brands are in use every day.
7.
The Service Brand
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Service Brands are actively making the world a better place. From Toms and Bombas to Whole Foods and Thrive Causmetics, brands that do good and give back are flourishing.