What’s your awe-worthy brand archetype?

Image Source

Quiz Questions

1.
How does your ideal client spend his or her day off?
- A.
  Image Source
  Lounging on the patio with an iced americano and catching up on his or her mile-long reading list.
- B.
  Image Source
  Going on a rejuvenating jog then grabbing a ginger smoothie at the juice bar.
- C.
  Image Source
  Spending some much needed quality time with his/her family — anyone up for a water balloon fight?
- D.
  Image Source
  Indulging at a sushi bistro then window shopping! How else will he or she keep up with the latest trends?
2.
Describe your brand using... an emoji!
- A.
  🏆 — We never stop short of gold.
- B.
  💅 — We're always polished!
- C.
  🤓 — The latest news + fun facts? We got 'em covered!
- D.
  🌻 — We help our clients bloom.
3.
What's your brand's BIGGEST strength?
- A.
  Image Source
  We’re a trustworthy hub of information. From politics to pop culture, we serve straight facts.
- B.
  Image Source
  We’re always willing to lend a hand. Plus we nurture clients through our optimistic outlook — pretty hard to come by these days...
- C.
  Image Source
  We’re stylish as heck! Clients count on us to inspire them with our sensational aesthetic sense.
- D.
  Image Source
  Motivation! We push our audience to achieve bigger + better.
4.
If your brand was a person, how would he or she dress?
- A.
  Image Source
  Simple but chic. Maybe a sundress with a floppy hat and strappy sandals.
- B.
  Image Source
  My brand would keep things professional. Probably a crisp white shirt with a pop of colour tie.
- C.
  Image Source
  Athleisure is the name of my game. Black tights with a pair of sleek neon sneakers ftw!
- D.
  Image Source
  My brand is hip and of the moment. A printed crop-top with matching bike shorts would do the trick...
5.
Which quote sounds the most 'you'?
- A.
  “Act as if what you do makes a difference. It does.” — William James
- B.
  “When you have a dream, you've got to grab it and never let go.” — Carol Burnett
- C.
  “Try to be a rainbow in someone else's cloud.” — Maya Angelou
- D.
  “If I cannot do great things, I can do small things in a great way.” — Martin Luther King Jr.
6.
Any past experience working with brand strategists?
- A.
  You bet! It was a great experience — I’d definitely try it again.
- B.
  Nope — but it might be time to give one a go...
- C.
  I've never been interested... I like to figure things out on my own.
7.
What’s your brand’s BIGGEST weakness?
- A.
  Image Source
  Boundaries — we go above and beyond to help our clients, but sometimes we’re a little too generous...
- B.
  Image Source
  My brand needs an emergency injection of personality!
- C.
  Image Source
  Sometimes our blunt messaging rubs people the wrong way. We want to be direct, but we come off cold.
- D.
  Image Source
  Our products and services attract clients. The only issue? They don't stick around...
8.
I say clients, you say...
- A.
  Image Source
  Family
- B.
  Image Source
  Followers
- C.
  Image Source
  Students
- D.
  Image Source
  Proteges
9.
What stage is your biz in?
- A.
  We’ve been at it for a couple years — it hasn’t been as successful as we'd hoped.
- B.
  We're just starting out! Not 100% sure what we're doing…
- C.
  We're an old hand in biz — my brand is pretty well-established.
10.
What type of breakfast cereal would your brand be?
- A.
  Raisin Bran - Sweet but nutritious...
- B.
  Fruit Loops - Sweet + pleasing to the eye? Yes, please!
- C.
  MultiGrain Cheerios - Those complex carbs kick butt.
- D.
  Cinnamon Toast Crunch - Cinnamon is so comforting!

Quiz Outcomes

1.
Your brand’s archetype is... The Olympian!
Image Source
You love a little healthy competition — probably because you’re always taking first place! When it comes to drive and determination, you win big. No wonder you’re so confident…Clients come to you for straight-forward inspiration. Whatever challenges they face, they know you’ll have unique solutions + the energy to see them through... Your commitment inspires trust.So what’s the hold up? Remember, vulnerability is a sort of strength, too. Let your clients know they don’t have to be superheroes 24/7. Try giving them a glimpse of your soft side now and then!Be sure to check your email for three more tips to help you customize your brand archetype!“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” — Jean-Noel KapfererHold up — let me introduce myself...Hello, 👋 My name is Joyce Layman.I’m a strategist and all-in-one business coach for service-based entrepreneurs and experts who want to get clear on exactly what your brand is, who you best serve, your offers, and the funnel you need to close the gap to getting more clients online. For more than a decade, clients have ranged from solopreneurs to companies of all sizes in a variety of industries. Think you could be next? Me, too... 🎉Not sure where to start? These resources will show you how to capitalize on your archetype!1. Join my private Facebook Group. The Connectors Collective is a place for AMBITIOUS service-based professionals who are ready to level up their business. You'll have access to weekly live training, resources, and more.2. Book a 15-minute brand chat with yours truly! Click this link to schedule your call. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz. 💌
2.
Your brand’s archetype is... The Tastemaker!
Image Source
Friend, I’m far from the first to compliment your trendiness — but I’m going to anyhow... From food to fashion, you’re way ahead of the curve. You were probably rockin’ chunky boots with a floral dress before it was a thing.Clients follow you for your enviable aesthetic. You know the hippest new hangouts + you’re happy to share recommendations. Cherry on top? You’re always inspiring with ahead-of-our time designs...Here’s the sitch — make sure you’re not emphasizing style over substance. A polished image only goes so far without textual context to build your brand’s best-selling story. Consider starting a blog!Be sure to check your email for three more tips to help you customize your brand archetype!“Design is the silent ambassador of your brand.” — Paul RandHold up — let me introduce myself...Hello, hello 👋 My name is Joyce Layman.I’m a strategist and all-in-one business coach for service-based entrepreneurs and experts who want to get clear on exactly what your brand is, who you best serve, your offers, and the funnel you need to close the gap to getting more clients online. For more than a decade, clients have ranged from solopreneurs to companies of all sizes in a variety of industries. Think you could be next? Me, too...🎉Not sure where to start? These resources will show you how to capitalize on your archetype!1. Join my private Facebook Group. The Connectors Collective is a place for AMBITIOUS service-based professionals who are ready to level up their business. You'll have access to weekly live trainings, resources and more.2. Book a 15-minute brand chat with yours truly! Click this link to schedule your call. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
3.
Your brand’s archetype is... The Nurturer!
Image Source
Friend, you can’t help but radiate kindness. Chatting with you is like relaxing in the sunshine after a busy day. Plus you approach business with an altruistic mindset. ‘How can I help?’ ‘What can I do for you?’Any of this sound familiar?Clients fall for your resilient positivity. No matter the circumstance, you’re there with an inspirational word of guidance! You share the spotlight on your community — You don’t need to take centre stage to shine...What’s a drawback of generosity? Sometimes you’re scared you’re being taken advantage of. Make sure that your business is giving as much back to you as it is to your clients and community.Be sure to check your email for three more tips to help you customize your brand archetype!“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.” — Krista NeherHold up — let me introduce myself...Hello, hello 👋 My name is Joyce Layman.I’m a strategist and all-in-one business coach for service-based entrepreneurs and experts who want to get clear on exactly what your brand is, who you best serve, your offers, and the funnel you need to close the gap to getting more clients online. For more than a decade, clients have ranged from solopreneurs to companies of all sizes in a variety of industries. Think you could be next? Me, too... 🎉Not sure where to start? These resources will show you how to capitalize on your archetype!1. Join my private Facebook Group. The Connectors Collective is a place for AMBITIOUS service-based professionals who are ready to level up their business. You'll have access to weekly live training, resources, and more.2. Book a 15-minute brand chat with yours truly! Click this link to schedule your call. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
4.
Your brand’s archetype is... The Scholar!
Image Source
O.K. smarty pants, you’ve probably got an encyclopedic knowledge of subjects most folks don’t know how to spell. You pride yourself on your intelligence and meticulously researched content… In a sea of fake news, you're a safe harbor!Clients come to you to expand their minds. Whether it’s learning a new skill or spilling the latest innovations in tech, you’ve got the knowledge + share it generously with those wise enough to listen.My advice? Don’t let your fear of losing credibility hold you back. Try to add a dash of personality to your brand’s voice. Smart and fun aren’t mutually exclusive, friend...Be sure to check your email for three more tips to help you customize your brand archetype!“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” — Kim GarstHold up — let me introduce myself...Hello, hello 👋 My name is Joyce Layman.I’m a strategist and all-in-one business coach for service-based entrepreneurs and experts who want to get clear on exactly what your brand is, who you best serve, your offers, and the funnel you need to close the gap to getting more clients online.For more than a decade, clients have ranged from solopreneurs to companies of all sizes in a variety of industries. Think you could be next? Me, too... 🎉Not sure where to start? These resources will show you how to capitalize on your archetype!1. Join my private Facebook Group. The Connectors Collective is a place for AMBITIOUS service-based professionals who are ready to level up their business. You'll have access to weekly live training, resources, and more.2. Book a 15-minute brand chat with yours truly! Click this link to schedule your call. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌

What’s your awe-worthy brand archetype?

Discover your brand’s archetype to create meaningful connections with your audience and win over more clients than ever 🙌 Your business's big, bright transformation starts… now!

Quiz Questions

Quiz Outcomes