What's your copy biz shortcut?

Quiz Questions

• 1.
  Let’s start with an easy one: Do you call yourself a copywriter?

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  • A.
    Hell no!
  • B.
    Not really. I mean I’ve written some copy…
  • C.
    Yep. I write copy, therefore I am (a copywriter), right?
  • D.
    Yeah, of course.
• 2.
  If copywriting were a classic 1980s video game, you’d most want the cheat code to unlock...

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  • A.
    Turbo through the early levels of my copywriting business so I can get to the bonus levels (hello freedom, income and stability!) sooner.
  • B.
    The fireball powerup ie. a brain bursting with the techniques, frameworks and writing steps, just like the pros.
  • C.
    Confidence super pack so I can face the boss battle and become more visible, work with dream clients, and raise my rates without anxiety attacks. 
• 3.
  Moment of truth time: how would you rate your copywriting skills?

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  • A.
    Solid - I know my AIDA from my PAS 😏
  • B.
    Work in progress - I know I need to sharpen them up 😳
  • C.
    Above average - now I’m layering on psychology and conversion techniques 🤓
  • D.
    Non-existent - I’m just starting out 😬
• 4.
  Your future self called. They wanted you to know that, 1 year from now, your business is...

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  • A.
    An actual thing! With real live actual clients!
  • B.
    Further along than you could’ve imagined --you've just raised your rates (again) and turned on your out of office, ready for a week off!
  • C.
    Finally resembling the business you want -- enquiries from dream clients, working on projects you enjoy and kicking those revenue goals.
  • D.
    Humming along nicely. You’ve got a steady stream of clients that happily pay you for your copy skills.
• 5.
  You sit down to (finally) write that first draft. Pick the gif that best fits how you’re feeling:

  • A.
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    Answer A
  • B.
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    Answer B
  • C.
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    Answer C
  • D.
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    Answer D
• 6.
  You then send off that first draft — *gulp* — and when you finally hear back from your client, they say...

  • A.
    “It’s a great start, but these parts need work.”
  • B.
    “Wow! This is so good! There are just a couple of small changes needed.”
  • C.
    “Awesome, no changes required. Love working with you!”
  • D.
    Clients? I’m not ready for clients yet...
• 7.
  If you could only focus on improving ONE thing, which would it be?

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  • A.
    Improving my business
  • B.
    Improving my copy
• 8.
  What’s the ONE thing you want your clients to think when working with you?

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  • A.
    That I know what I’m doing.
  • B.
    That they’ve lucked out finding a copywriter who “gets” them.
  • C.
    That they never could’ve written the copy themselves.
  • D.
    That they can’t imagine hiring anyone else.
• 9.
  Struggle-town, population: you. We’ve all lived there. What’s your biggest hurdle at the moment?

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  • A.
    Client feedback — pushback often feels like a bit of a gut punch, and I’m not sure where it’s all going wrong.
  • B.
    Avoiding burnout without tanking my business — I feel like I’m stuck on a hamster wheel of client work.
  • C.
    There’s so much to learn when it comes to writing copy — I don’t know where to start.
  • D.
    Landing higher-paying clients — I know I’ve got the goods, now I just need the right projects to prove it.
• 10.
  Last Question: What do you want MOST in your business?

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  • A.
    A quicker path to success, so I can bypass the bumps.
  • B.
    The courage to go for what I really want.
  • C.
    Some clients would be nice...

Quiz Outcomes

• 1.
  Stage 1: Early Learner INK

  So you’re new to this whole copywriting thing (maybe you only recently discovered it was “a thing”)… but the good news is that we’ve ALL been there.Yes, even those fancy-pants legit copywriters you’re looking up to didn’t know how to copy at first.No one just knows this kind of stuff. They learn it. Then, they practise and learn some more.That means there is no reason you can’t become one of those legit copywriters too – all you need is the know-how and some practice.Now, I know what you’re thinking…Oh, so I just learn a few tricks and suddenly I’ll be a legit copywriter, too? That seems way too simplified. What if I don’t have any natural writing talent? Don’t I need to be a great writer or a least a grammar whiz to become a top-notch copywriter?Actually, no.You see, I believe that copywriting is a skill (not a talent), which means anyone can learn to write great copy. Including you!… Even if you’ve never done it before. … Even if you don’t think of yourself as a writer.… Even if you don’t feel creative.… Even if you don’t enjoy selling.The only thing standing in the way of you and getting paid to write copy every day is a shakey foundation in the craft of writing copy.And that’s easily fixed.Here’s how you can start building out your copy toolbox:STEP 1. Learn the fundamentals of copywriting – it’s the obvious but necessary first stepSTEP 2. Seek out resources and teachers that resonate with you – you’ll learn better from someone you connect withWhat do I know about this copywriting stuff?Hey, I’m Belinda Weaver (but you can call me Bill) – owner of Copywrite Matters, cohost of the Hot Copy Podcast and massive Dr Who fan.Before building Copywrite Matters into a successful copywriting business, I spent years developing and implementing marketing strategies. I took many campaigns from idea to execution before realising copywriting was the practice I enjoyed most.Over the years I’ve learned what works and what doesn’t. As a copywriter, I used that experience to help my clients create unique brands – starting with their copywriting.Now I share my proven techniques to help copywriters level up their writing skills and their businesses.
• 2.
  Stage 2: Working Learner INK

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  Friend, I’m far from the first to compliment your trendiness — but I’m going to anyhow... From food to fashion, you’re way ahead of the curve. You were probably rockin’ chunky boots with a floral dress before it was a thing.Clients follow you for your enviable aesthetic. You know the hippest new hangouts + you’re happy to share recommendations. Cherry on top? You’re always inspiring with ahead-of-our time designs...Here’s the sitch — make sure you’re not emphasizing style over substance. A polished image only goes so far without textual context to build your brand’s best-selling story. Consider starting a blog!“Design is the silent ambassador of your brand.” — Paul RandReady to get a lil' personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce myself...Hello, hello 👋 My name is Rachel Elliot.I’m a brand strategist for entrepreneurs across the globe. Think you could be next? Me, too...After wrapping up my degree in English and creative writing, I decided to turn my tireless imagination into a career! Using character development strategies, I help brands create stories that resonate with their unique audiences.Past clients range from international software firms to personal fitness coaches! Whatever your service, I can help you sell, friend 🎉Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Check out this post on my blog Brand New You! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist ✍️2. Download my free pdf worksheet. It’s going to get you crystal clear on your brand’s messaging. Consistency is key, friend. And I’m going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and I’ll customize a plan to suit your brand’s unique niche. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
• 3.
  Stage 3: Early Biz CC

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  Friend, you can’t help but radiate kindness. Chatting with you is like relaxing in the sunshine after a busy day. Plus you approach business with an altruistic mindset. ‘How can I help?’ ‘What can I do for you?’Any of this sound familiar?Clients fall for your resilient positivity. No matter the circumstance, you’re there with an inspirational word of guidance! You share the spotlight on your community — You don’t need to take centre stage to shine...What’s a drawback of generosity? Sometimes you’re scared you’re being taken advantage of. Make sure that your business is giving as much back to you as it is to your clients and community.“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.” — Krista NeherReady to get a lil' personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce myself...Hello, hello 👋 My name is Rachel Elliot.I’m a brand strategist for entrepreneurs across the globe. Think you could be next? Me, too...After wrapping up my degree in English and creative writing, I decided to turn my tireless imagination into a career! Using character development strategies, I help brands create stories that resonate with their unique audiences.Past clients range from international software firms to personal fitness coaches! Whatever your service, I can help you sell, friend 🎉Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Check out this post on my blog Brand New You! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist ✍️2. Download my free pdf worksheet. It’s going to get you crystal clear on your brand’s messaging. Consistency is key, friend. And I’m going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and I’ll customize a plan to suit your brand’s unique niche. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
• 4.
  Stage 4: Working Biz CC

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  O.K. smarty pants, you’ve probably got an encyclopedic knowledge of subjects most folks don’t know how to spell. You pride yourself on your intelligence and meticulously researched content… In a sea of fake news, you're a safe harbor!Clients come to you to expand their minds. Whether it’s learning a new skill or spilling the latest innovations in tech, you’ve got the knowledge + share it generously with those wise enough to listen.My advice? Don’t let your fear of losing credibility hold you back. Try to add a dash of personality to your brand’s voice. Smart and fun aren’t mutually exclusive, friend...“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” — Kim GarstReady to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce myself...Hello, hello 👋 My name is Rachel Elliot.I’m a brand strategist for entrepreneurs across the globe. Think you could be next? Me, too...After wrapping up my degree in English and creative writing, I decided to turn my tireless imagination into a career! Using character development strategies, I help brands create stories that resonate with their unique audiences.Past clients range from international software firms to personal fitness coaches! Whatever your service, I can help you sell, friend 🎉Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Check out this post on my blog Brand New You! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist ✍2. Download my free pdf worksheet. It’s going to get you crystal clear on your brand’s messaging. Consistency is key, friend. And I’m going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and I’ll customize a plan to suit your brand’s unique niche. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌