1.
THE EXPERT
Your Superpowers:You have a deep level of practical knowledge and wisdom. You didn’t just read it in a book, you’ve been there, done that and have the receipts to prove it!Unlike your less-experienced counterparts, you are capable of moving beyond a one-size-fits-all approach to serving people because you know that not one formula works for everyone. When the tips in the book don’t work for them, you can tell them why and give them alternative strategies. People enjoy your content because it’s so practical and there’s always something they can apply right away. Because you’re confident in your expertise, you can be quick on your feet. You can teach/share without extensive prep time and tackle Q&As with ease. Challenges to Look Out For: Because your focus is the transfer of knowledge, it can be easy to forget to be a “person”. There’s no shortage of sources of information. Knowing more about your life, interests and background can help to make you their preferred source. You may be creating more work for yourself by feeling like you have to start from scratch every time you're asked to share your expertise. Teaching from a signature framework or methodology will make your life easier AND increase your credibility with audiences because you have memorable, indentifiable intellectual property. Ideal Platforms For Experts: Keynote speakingDelivering hands-on workshops and intensivesBeing a guest on podcasts and livestreamsSharing expertise on Clubhouse Writing booksBloggingWant to build a stronger personal brand so you can make a greater impact? I CAN HELP!I’m Isha (pronounced eye-sha) Cogborn, Personal Brand Strategist and founder of Epiphany Institute. I've spent 20+ years building brands for Fortune 50 corporations and regular people just like you. I specialize in working with aspiring speakers, subject-matter experts and thought leaders who know they have a legacy to build that's bigger than what they're living right now. Is that you? If so, I invite you to join my Platform for Purpose Virtual Boot Camp on April 24. Tickets are only $49! In this live, virtual training event, you’ll learn how to: • Build your confidence so you can show up on bigger platforms to reach the people you’re called to serve. • Choose the right platforms to share your message (Hint: It isn’t ALL of them)• Authentically connect to the people you’re called to serve in a way that gets them to value your voice. • Position yourself for speaking and media opportunities. • Stay committed to your goals even when life gets in the way.