What's Your Buyer Type? The Key to Selling to ALL Client Personalities

Quiz Questions

• 1.
  When researching a business purchase, what do you typically do first?

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  • A.
    Check the data, statistics, and specifics about what's included
  • B.
    Look at client testimonials and who else has worked with them
  • C.
    Look for the bottom-line results and key benefits
  • D.
    Get a feel for the brand's vibe and overall presentation
• 2.
  Which statement best describes how you make business decisions?

  • A.
    I need to understand all the details before I can decide
  • B.
    I want to know who else has tried this and what their experience was
  • C.
    I focus on the results and return on investment
  • D.
    I go with what feels right and exciting in the moment
• 3.
  What frustrates you most when visiting a business website

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  • A.
    Lack of detailed information about how things work
  • B.
    No personal connection or sense of who you'd be working wit
  • C.
    Unclear pricing or vague descriptions of outcomes
  • D.
    Boring design or uninspiring presentation
• 4.
  When you're considering working with someone, which is most important?

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  • A.
    Their step-by-step process and methodology
  • B.
    Their personality and how well you connect with them
  • C.
    Their track record of achieving results
  • D.
    Their unique approach and creative vision
• 5.
  Which type of content are you most likely to engage with

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  • A.
    Visually striking and emotionally compelling content
  • B.
    Case studies and results-focused content
  • C.
    Behind-the-scenes looks and personal stories
  • D.
    Detailed guides and educational content
• 6.
  How quickly do you typically make buying decisions?

  • A.
    I often make impulse purchases that feel right
  • B.
    I decide quickly once I see the value and ROI
  • C.
    I consult with others and consider recommendations
  • D.
    I take my time and research thoroughly
• 7.
  Which phrase best describes your approach to business?

  • A.
    Let's build relationships
  • B.
    Let's analyze this carefully
  • C.
    Let's get results
  • D.
    Let's try something exciting
• 8.
  When attending a webinar, what would make you most likely to purchase?

  • A.
    Comprehensive explanation of how everything works
  • B.
    Feeling connected to the presenter and their story
  • C.
    Clear demonstration of the results you'll achieve
  • D.
    Exciting presentation that makes you feel inspired
• 9.
  How do you prefer to receive information?

  • A.
    Detailed written explanations with data
  • B.
    Personal conversations and stories
  • C.
    Concise bullet points focused on outcomes
  • D.
    Visual presentations with impact
• 10.
  What would most likely convince you to join an email list? 

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  • A.
    Access to a community or personal connection
  • B.
    A comprehensive guide or detailed resource
  • C.
    A resource that promises specific results
  • D.
    A quick-win or exciting opportunity

Quiz Outcomes

• 1.
  You're primarily an ANALYTICAL BUYER

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  Your Natural Strength:As an Analytical buyer, you intuitively understand how to communicate with other detail-oriented, methodical thinkers in your audience. You excel at creating thorough, well-researched content that answers questions before they're even asked.Your Marketing Advantage:When creating content for Analytical clients, focus on comprehensive explanations, data-backed claims, logical progressions, and clearly outlined processes. Your ability to be thorough and precise will help you win their trust.Your Blind Spots:You may need to consciously adapt your approach when selling to:Driver clients who need bottom-line results and quick takeaways, not all the detailsExpressive clients who respond best to emotional appeals and creative presentationAmiable clients who are looking for personal connection before technical expertiseYour Action Step:Review your website and most recent content. Is it speaking primarily to Analytical buyers with lots of details and processes? Implement one element that would appeal to Driver clients by highlighting clear, measurable results near the top of your page.The Complete Strategy:Understanding all four buyer types is the foundation of the Attracting Dream Clients! Let's turn those cute likes and follows into paying clients. Join my free webinar to discover how to create a complete client attraction system that speaks to each personality type at every stage of your funnel.
• 2.
  You're primarily a DRIVER BUYER

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  Your Natural Strength:As a Driver buyer, you intuitively understand how to communicate with other results-oriented, bottom-line thinkers in your audience. You excel at creating direct, outcome-focused content that clearly demonstrates value and ROI.Your Marketing Advantage:When creating content for Driver clients, focus on measurable results, efficiency, competitive advantages, and clear calls-to-action. Your ability to cut through the fluff and deliver what matters will help you win their business.Your Blind Spots:You may need to consciously adapt your approach when selling to:Analytical clients who need thorough explanations and detailed processes before decidingAmiable clients who respond best to relationship-building and social proofExpressive clients who are looking for excitement and creative innovationYour Action Step:Review your website and most recent content. Is it speaking primarily to Driver buyers with heavy emphasis on results and ROI? Implement one element that would appeal to Analytical clients by adding a detailed FAQ section or methodology explanation.The Complete Strategy:Understanding all four buyer types is the foundation of the Attracting Dream Clients! Let's turn those cute likes and follows into paying clients. Join my free webinar to discover how to create a complete client attraction system that speaks to each personality type at every stage of your funnel.
• 3.
  You're primarily an AMIABLE BUYER

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  Your Natural Strength:As an Amiable buyer, you intuitively understand how to communicate with other relationship-focused, community-oriented people in your audience. You excel at creating warm, personable content that builds genuine connection and trust.Your Marketing Advantage:When creating content for Amiable clients, focus on client stories, testimonials, your personal journey, and community aspects of your offers. Your natural ability to connect and show empathy will help you win their loyalty.Your Blind Spots:You may need to consciously adapt your approach when selling to:Driver clients who need clear outcomes and bottom-line benefits, not just relationshipsAnalytical clients who respond best to detailed information and logical processesExpressive clients who are looking for excitement and innovative approachesYour Action Step:Review your website and most recent content. Is it speaking primarily to Amiable buyers with stories and relationship-building? Implement one element that would appeal to Driver clients by clearly stating the measurable outcomes of working with you near the top of your page.The Complete Strategy:Understanding all four buyer types is the foundation of the Attracting Dream Clients! Let's turn those cute likes and follows into paying clients. Join my free webinar to discover how to create a complete client attraction system that speaks to each personality type at every stage of your funnel.
• 4.
  You're primarily an EXPRESSIVE BUYER

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  Your Natural Strength:As an Expressive buyer, you intuitively understand how to communicate with other creative, emotion-driven thinkers in your audience. You excel at creating visually striking, emotionally compelling content that inspires action and excitement.Your Marketing Advantage:When creating content for Expressive clients, focus on bold visuals, emotional appeals, creative approaches, and limited-time opportunities. Your ability to create excitement and emotional connection will help you win their enthusiasm.Your Blind Spots:You may need to consciously adapt your approach when selling to:Analytical clients who need thorough information and detailed processes, not just inspirationDriver clients who respond best to clear results and ROI statementsAmiable clients who are looking for genuine relationship and community connectionYour Action Step:Review your website and most recent content. Is it speaking primarily to Expressive buyers with bold visuals and emotional appeals? Implement one element that would appeal to Analytical clients by adding a comprehensive explanation of your process or methodology.The Complete Strategy:Understanding all four buyer types is the foundation of the Attracting Dream Clients! Let's turn those cute likes and follows into paying clients. Join my free webinar to discover how to create a complete client attraction system that speaks to each personality type at every stage of your funnel.