Quiz: Is your beauty brand dialled in?

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Quiz Questions

1.
First, tell me about you! What kind of beauty pro are you?
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- A.
  I'm a hairstylist. Best job in the world!
- B.
  I'm an esthetician and loving it.
- C.
  I'm a makeup artist, enhancing beautiful faces.
- D.
  Nail artist / nail tech right here!
- E.
  Spray tanner! Bronzing my clients is life.
- F.
  Other
2.
Awesome. Next, what kind of business do you have?
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- A.
  I rent a small salon or suite and work by myself.
- B.
  I'm a booth renter.
- C.
  I have a salon with an employee (or more!)
- D.
  I've got an at-home studio, or I'm mobile
- E.
  I work for somebody else (for now!)
- F.
  Other
3.
And how long have you been working for yourself?
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- A.
  I just got started in the past year. 2020 was the perfect time to start, right?
- B.
  I've been at it 1-2 years. It's been a crazy ride!
- C.
  I've been working for myself 3-4 years.
- D.
  Can't believe it, but I've been in business 5 - 8 years!
- E.
  9 + years. I guess I'm a veteran now!
4.
Let’s talk local competition. How well do you stand out from other salons or spas? Do you feel like you’ve figured out what makes you “unique” as a business?
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- A.
  Absolutely! I feel completely set apart from the competition, I don't even notice them.
- B.
  I feel like I've got something unique, but not enough people know about me... yet!
- C.
  I feel like there's too much competition, and I worry that I don't measure up. Not sure what I'm doing wrong.
5.
“I know EXACTLY who my ideal client is: I can picture her when I close my eyes, and I know exactly what she wants from me.” How true is this for you?
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- A.
  I've got a pretty good idea of my ideal client, but honestly my clients are all different from each other, and I don't want to exclude anyone.
- B.
  For sure. I know I'm not for everyone, but the clients I do meet and serve all vibe with me in a special way.
- C.
  If I'm being honest, I'll take any client I can get.
6.
How present are YOU in your marketing? Do you share pics of yourself, show up on your Instagram, and put your personality into your online presence?
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- A.
  Haha no. I'm super camera shy and prefer to stick behind the scenes.
- B.
  I try to show up on Instagram when I have time, but I'm so busy with clients and I don't always know what to say.
- C.
  Yaaaas! I definitely feel like I'm an extension of my business, and I try to put myself out there whenever possible.
7.
Your client is dishing to her besty all about you. What is she saying?
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- A.
  "OMG she's amazing! She's like THE expert around here"
- B.
  "You've got to book an appointment with her! She's an undiscovered gem."
- C.
  "She's kinda shy and she's not on Instagram much, but she's so talented!"
8.
“I work hard at promoting myself and what I do. Self-promotion can be uncomfortable, but I’m doing it anyway.” How true is this for you?
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- A.
  Hell yes! I've worked hard to get more comfortable at selling, and I'm getting better.
- B.
  Ever heard of imposter syndrome? Yeah that's me. I know I'm good, but I always worry I'm not good *enough*.
- C.
  I don't always feel confident, but I push myself to promote. That's what having a business is all about, right?
9.
Last question: How much time do you spend every week creating content for your business? (Social content, videos, blogs, emails, photos, etc)
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- A.
  I do a bit each day, so I guess a couple of hours each week? I just need to get more consistent.
- B.
  Ugh, I'm awful at making content. I'd rather just be behind the chair with my clients.
- C.
  I'm all about the content, baby! Love teaching my clients, showing up on IG, and promoting anywhere I can.

Quiz Outcomes

1.
Hot damn! Your brand is dialled in! 😍
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I’m so impressed! Being your own boss is hard enough, but you’ve also found a way to put your own unique spin on your business, and your brand is clearly glowing! It takes guts to promote yourself day in and out, and try to be your authentic self in everything you do… I see you girl, and I’m proud.By being the face and voice of your business, you’ve figured out how to attract clients who just “get” you, and to stand out from the competition so you’re in a completely different league: your own league! Your biggest challenge at the moment is figuring out… what’s next? Now that you’ve established yourself as the expert, you might be trying to decide if you want to go into education, create your own brand of products, dabble in content creation, or maybe build up your team and grow into a new location. So many options! Ready to take your brand even further? Here are 3 business-boosting projects to amp it up! 🚀1. Plan your next photoshoot! Having beautiful, branded headshots of you and your beauty studio is SO key for amping up your brand. I try to do a photoshoot every 6 months, and I’ll use my new shots to update my website, social media, and all my social profiles. Start planning your next photoshoot!2. Double down on educational content. As you know, to position yourself at the “go to expert” you’ve got to create and share educational content that adds value to your clients’ lives. Decide what your favourite place to share content - whether it’s on Instagram, through blogs, videos, or even emails - and get consistent! 3. Expand your brand into teaching classes. While this isn’t for everyone, I truly believe that reaching a certain level of reputation means that people are paying attention, and they want to learn from you! Online courses are exploding in popularity and you can teach your clients, other beauty professionals, or both. Get the guide to creating a course in the beauty industry..Hey, new friend! I’m Stephanie Mitchell ✨From being the marketing director of tech companies, to running my own marketing agency, and now teaching other business owners how to do marketing… let’s just say marketing is a HUGE part of my life. I’m a recovering perfectionist and proud digital nomad (I live between Canada and Italy), helping beauty business owners overcome self-doubt and imposter syndrome, by teaching them how to find their perfect clients online with a strong personal brand. My goal is to teach what I’ve learned in overcoming fear of “putting myself out there”, to lift up other female entrepreneurs around the world. Here's one thing I like try to remember when it comes to promoting myself and my brand:I'll see you in your email inbox with some more branding inspiration and guides soon!
2.
Your brand is starting to shine, now let's make it sparkle! ✨
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Look at you go! Although being front and center in your business often makes you sweat, you’re pushing through and getting more comfortable with promoting yourself. Not to mention, you’re starting to discover the things that make you unique and set you apart from the competition. You’ve been making huge moves, and you’ve come a long way from being an overlooked beauty pro. Your next big move? Finding out how to clarify your brand, and share your expertise with more people in your town (and maybe even beyond!)Your biggest challenge right now is really just finding the confidence to brand yourself as the "expert". Sometimes you question whether you’re good enough, and it’s hard not to compare yourself to other beauty pros. My advice? Embrace yourself fully, let your authentic self shine, and the right clients will always find you.Ready to make your brand sparkle? Here are 3 steps to take! ✨1. Start getting comfy on camera: When everything is online, and more clients are looking on Instagram and Youtube to get beauty advice, it’s time to step out from behind the chair (or bed) and share your expertise! Whether you want to start creating more content for Instagram, on video, or through branded photos, it’s time to start showing up! 2. Create a unique space that reflects your brand values and vibe: How your suite, salon, or studio looks makes a huge reflection of your brand. Let’s design it with intention! Since you’ve got a feel for what makes you unique and who your ideal clients are, have fun designing a space that complements that completely. 3. Plan your first photoshoot! Having beautiful, branded headshots of you and your beauty studio is SO key for amping up your brand. I try to do a photoshoot every 6 months, and I’ll use my new shots to update my website, social media, and all my social profiles. Start planning your photoshoot!Hey, new friend! I’m Stephanie Mitchell ✨From being the marketing director of tech companies, to running my own marketing agency, and now teaching other business owners how to do marketing… let’s just say marketing is a HUGE part of my life. I’m a recovering perfectionist and proud digital nomad (I live between Canada and Italy), helping beauty business owners overcome self-doubt and imposter syndrome, by teaching them how to find their perfect clients online with a strong personal brand. My goal is to teach what I’ve learned in overcoming fear of “putting myself out there”, to lift up other female entrepreneurs around the world. Here's one thing I like try to remember when it comes to promoting myself and my brand:I'll see you in your email inbox with some more branding inspiration and guides soon!
3.
Your brand is hidden, but we're going to uncover it! 🌱
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Your clients love you, and you’re in love with your craft. The thing is, you tend to question your talent, and the instinct to compare yourself to others is strong. Deep down, you know you’ve got something special to share, but sometimes it feels like nobody’s paying attention, and you’d love to get the guts to do more promotion (working on it!)Here’s one thing I’ve learned: No matter what your business looks like or how long you’ve been around for, it takes a healthy dose of confidence to put yourself out there, and get your name out there. For many of us, we feel like we’re just “faking it until we make it”. I promise you that you’ve got a special talent, personality, and value to share with the world that no one else does. Now it’s time to uncover that and let it shine! Ready to kickstart your one-in-a-million brand? Here's how to get started ⚡1. Plan your first photoshoot! That's right, having headshots is the first step to getting your personal brand out there! I try to do a photoshoot every 6 months, and I’ll use my new shots to update my website, social media, and all my social profiles. Start planning your first photoshoot!2. Start creating educational content. In order to position yourself at the “go to expert” you’ve got to create and share educational content that adds value to your clients’ lives. Decide what your favourite place to share content - whether it’s on Instagram, through blogs, videos, or even emails - and get consistent! 3. Figure out what your brand is. This is obviously a huge question, because a brand is made up of so many things, but once you get really clear on who you're serving and the value you provide, creating your own brand gets so much easier. Learn more about personal branding 101 here.Hey, new friend! I’m Stephanie Mitchell ✨From being the marketing director of tech companies, to running my own marketing agency, and now teaching other business owners how to do marketing… let’s just say marketing is a HUGE part of my life. I’m a recovering perfectionist and proud digital nomad (I live between Canada and Italy), helping beauty business owners overcome self-doubt and imposter syndrome, by teaching them how to find their perfect clients online with a strong personal brand. My goal is to teach what I’ve learned in overcoming fear of “putting myself out there”, to lift up other female entrepreneurs around the world. Here's one thing I like try to remember when it comes to promoting myself and my brand:I'll see you in your email inbox with some more brand inspiration and guides soon!

Quiz: Is your beauty brand dialled in?

Every beauty professional needs a personal brand - and that includes you! Take this 60-second quiz to figure out just how strong your brand is, plus some ideas to start building up a reputation as the go-to expert in your town.

Quiz Questions

Quiz Outcomes