WHAT'S YOUR BRAND ARCHETYPE?

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Quiz Questions

1.
What's your brand's most important motivation?
- A.
  Stability and/or Control
- B.
  Belonging and/or Enjoyment
- C.
  Risk and/or Mastery
- D.
  Independence and/or Fulfillment
2.
What's your brand's biggest strength?
- A.
  You help people feel safe
- B.
  You help people belong in a community, feel connected
- C.
  You help people achieve something
- D.
  You help people find happiness or peace
3.
What's your core desire?
- A.
  Protect and care for others, help them care for themselves
- B.
  Help others solve problems with innovative thinking
- C.
  Help others become the hero of their own story
- D.
  Connecting with others in authenticity
- E.
  Receiving and giving love to others
- F.
  Bring joy to others and help them have a good time
- G.
  Break away from convention and challenging the status quo
- H.
  Bring change to the world
- I.
  Achievement, being remembered
- J.
  Living a simple life in perfect harmony
- K.
  To always improve and grow
- L.
  To keep exploring and feed your soul
4.
What's your biggest fear?
- A.
  Being selfish
- B.
  Being alone
- C.
  Lack of ideas
- D.
  Losing all power and control
- E.
  Being trapped
- F.
  Losing yourself
- G.
  Not fitting in
- H.
  Being punished
- I.
  Being useless
- J.
  Boredom
- K.
  Losing sense of reality
- L.
  Not being able to achieve your vision
5.
Which sounds more like you?
- A.
  Caring
- B.
  Daring
- C.
  Creative
- D.
  Rebel
- E.
  Ambitious
- F.
  Funny
- G.
  Loving
- H.
  Friendly
- I.
  Peaceful
- J.
  Wise
- K.
  Visionary
- L.
  Independent
6.
What's your brand most important value?
- A.
  Kindness
- B.
  Audacity
- C.
  Simplicity
- D.
  Community
- E.
  Uniqueness
- F.
  Mastery
- G.
  Authenticity
- H.
  Innovation
- I.
  Growth
- J.
  Courage
- K.
  Spontaneity
- L.
  Freedom
7.
What’s your BIGGEST weakness?
- A.
  You give too much
- B.
  Your perfectionism leads to being burnt out
- C.
  You can be bossy
- D.
  You blend in too much
- E.
  You're a people pleaser
- F.
  You're easily distracted
- G.
  You can be too controversial
- H.
  You have so many ideas it's confusing
- I.
  You're obsessed with success
- J.
  You can be idealistic
- K.
  You're an over thinker
- L.
  You're restless
8.
What's your brand personality?
- A.
  Friendly & Warm
- B.
  Genuine, Factual & Authentic
- C.
  Bold & Unconventional
- D.
  Charismatic & Persuasive
- E.
  Confident & Welcoming
- F.
  Down to earth & Emotive
- G.
  Fun & Playful
9.
And finally, what would make you feel like you succeeded in life?
- A.
  If you helped people live their best life
- B.
  If you could leave a legacy to the world
- C.
  If you helped people feel less alone
- D.
  If you helped people find the structure they need to feel safe

Quiz Outcomes

1.
Your brand archetype is... The Caregiver!
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2.
Your brand archetype is... The Creator!
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3.
Your brand archetype is... The Ruler!
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4.
Your brand archetype is... The Explorer!
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5.
Your brand archetype is... The Sage!
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6.
Your brand archetype is... The Innocent!
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7.
Your brand archetype is... The Hero!
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8.
Your brand archetype is... The Outlaw!
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9.
Your brand archetype is... The Magician!
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10.
Your brand archetype is... The Jester!
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11.
Your brand archetype is... The Lover!
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12.
Your brand archetype is... The Regular Gal!
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WHAT'S YOUR BRAND ARCHETYPE?

Discover your brand’s archetype to understand how to bring your branding closer in alignment with who you are. You’ll get insight into what your audience most wants from you, how to connect with them, and tweaks you can make to your branding that feel true to you.

Quiz Questions

Quiz Outcomes