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Exhausted Evie
O.K. smarty pants, you’ve probably got an encyclopedic knowledge of subjects most folks don’t know how to spell. You pride yourself on your intelligence and meticulously researched content… In a sea of fake news, you're a safe harbor!Clients come to you to expand their minds. Whether it’s learning a new skill or spilling the latest innovations in tech, you’ve got the knowledge + share it generously with those wise enough to listen.My advice? Don’t let your fear of losing credibility hold you back. Try to add a dash of personality to your brand’s voice. Smart and fun aren’t mutually exclusive, friend...“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” — Kim GarstReady to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce myself...Hello, hello 👋 My name is Rachel Elliot.I’m a brand strategist for entrepreneurs across the globe. Think you could be next? Me, too...After wrapping up my degree in English and creative writing, I decided to turn my tireless imagination into a career! Using character development strategies, I help brands create stories that resonate with their unique audiences.Past clients range from international software firms to personal fitness coaches! Whatever your service, I can help you sell, friend 🎉Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Check out this post on my blog Brand New You! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist ✍2. Download my free pdf worksheet. It’s going to get you crystal clear on your brand’s messaging. Consistency is key, friend. And I’m going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and I’ll customize a plan to suit your brand’s unique niche. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌