What is your Authority Brand archetype?

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Quiz Questions

1.
When competition arises (be it a game of Speed at a friend's get-together or a holiday 5k), what’s your knee-jerk reaction?
- A.
  “Bring it on! Healthy competition is my jam!”
- B.
  “I’m in, but don’t mind me if I want to make things interesting by suggesting something new!”
- C.
  “Mmmm, not super my thing. But I’ll cheer on everyone else!”
- D.
  “Cool. How can I come up with a solid strategy/game plan to beat the competition?”
2.
If your brand was an emoji, what would it be?
- A.
  🏆 — Motivating you to win gold!
- B.
  💅 — Making bold moves to set new trends.
- C.
  📚 — A most-used source of knowledge!
- D.
  ☀️ — Welcoming and friendly.
3.
How important to you is your brand aesthetics?
- A.
  Fairly important- I like it clean and straightforward.
- B.
  Ultra important! Aesthetics play a huge role in the feeling I seek to portray to my audience.
- C.
  Aesthetics are good, but my goal is to connect. The more conversations I’m having, the better!
- D.
  I don’t give a ton of weight to aesthetics. I want to educate-- anything else is secondary.
4.
Describe your brand... by choosing a shoe!
- A.
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  Sneaker. Fast, comfortable, and effective.
- B.
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  Chunky boots- Statement or staple, you decide!
- C.
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  Mules- Versatile, fashionable, and professional.
- D.
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  Sandals- simple but chic.
5.
What quote resonates the most with you?
- A.
  “Failure I can live with. Not trying is what I can’t handle.” - Sanya Richards-Ross
- B.
  “Don’t let the world change your smile. Let your smile change the world.”- Unknown
- C.
  “One of the best ways to influence someone is to make them feel important.” - Roy T. Bennett
- D.
  “The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.” - Confucius.
6.
What stage is your business in?
- A.
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  Just taking off - we’ve been going hard for less than a year.
- B.
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  Still in the discovery stages, but our launch is around the corner.
- C.
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  Rockin’ and rolling, my brand is pretty well established!
- D.
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  We’ve been in the game for several years and are now looking for strategies to scale!
7.
What's the biggest issue you see when it comes to your messaging?
- A.
  We are a “no-nonsense” brand, but sometimes we come across too cold…
- B.
  We give and give. Sometimes, because we lack boundaries, we get burned.
- C.
  We love sharing the juicy, fun, sparkly things… but have a hard time talking about anything super serious.
- D.
  We are a wealth of knowledge that could use a serious infusion of personality and pizazz...
8.
What’s your “leg up” when scoping out the competition?
- A.
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  Persistence. No one is going to work harder than we do.
- B.
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  Our expertise comes in the form of sniffing out upcoming trends and getting ahead of the curb!
- C.
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  Human connection is our gold medal. We can build friendships faster than you can say supercalifragil…
- D.
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  We’ve got brains. When it comes to being “industry savvy,” there’s no one else that has our same wealth of knowledge.
9.
If your brand was a wine, what would it be?
- A.
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  Sav Blanc. The perfect kickstarter and motivator.
- B.
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  Champagne. Fancier taste and high standards.
- C.
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  Merlot. Easy compatibility and loyal companion.
- D.
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  Cabernet. Strong character and full of wisdom.
10.
What word best describes your brand?
- A.
  Ecstatic
- B.
  Endearing
- C.
  Sophisticated
- D.
  Competent

Quiz Outcomes

1.
Your authority type is... The Challenger!
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Well, it's in your name! You love a good challenge, and if we are being real, there are very few people who will work harder than you. No wonder why success is written in your stars! You crave achievement for yourself but also for the clients and customers you serve. You can see the potential in others and that clarity inspires others to see it in themselves, too. Clients come to you for motivation. They feel your persistent energy and crave the results you showcase for yourself and the people you work with. You value functionality and efficiency and won't settle for less... I guess you could say that you really set the bar high for just about everyone. So what’s the hold up? You are straightforward and confident, and sometimes it comes across as cold or harsh to those that don't know you well. Time to take an inventory to see if this is showing up in your marketing efforts; you may be leaving your audience feeling disconnected rather than inspired, which could be hurting your bottomline. “Vulnerability is the essence of innovation, creativity and change."- Brene BrownIt's time to maximize your authority.Being an Authority Brand is easy when you have the right tools in your pocket to position your value and attract the right people. In order to truly step into the power of your authority archetype, you need to deeply understand the people you are helping and influencing; aka your ideal client avatar. Hang on — let me introduce myself...Hello, Rockstar 👋 My name is Steph WeberI'm a fiery redhead who loves to dance, enjoys Broadway shows, and has a heart for adventure. Helping women stand in their power through their brand and watching them flourish from having strategy in their marketing absolutely sets my heart on fire! I'm honored to be here with you, friend 🥂So what's next?I've got something up my sleeve that will help you attract your top-tier clients using your defined archetype!Check out my 3-Part Avatar Mini Series This training will teach you how to powerfully leverage your archetype to connect with your avatar and convert your best customers and clients. It's truly going to be game changing for your business-- and don't worry, I get right to the point because I know your time is valuable.DM us the word “Challenger” to get access to our strategic 3-part training that will help you attract your top-tier clients.
2.
Your authority type is... The Trendsetter!
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This is juicy, my friend! Upon first look, some might call you an influencer. You love innovation, creation, and good aesthetics. Your attention to detail is unmatched and comes in handy in business dealings... no wonder you are so good at sniffing out upcoming trends! Whether it's fashion, marketing tactics, consumer habits or something else, you're always one step ahead of the game. Clients and customers look to you for the latest and greatest because you are always in-the-know. Heck, you probably adopted 70's reimagined fashion before it was even cool! Such a tastemaker. While you may not be mainstream, you are kind and compassionate and express genuine interest in people, which goes a long way in your industry. While you are super good at forecasting, sometimes you struggle with going beyond what's surface level. Your audience may be craving deeper conversations, even vulnerability-- the stuff that truly drives human connection. “Perfect and bulletproof are seductive, but they don't exist in the human experience." - Brene BrownIt's time to maximize your authority.Being an Authority Brand is easy when you have the right tools in your pocket to position your value and attract the right people. In order to truly step into the power of your authority archetype, you need to deeply understand the people you are helping and influencing; aka your ideal client avatar. Hang on — let me introduce myself...Hello, Rockstar 👋 My name is Steph WeberI'm a fiery redhead who loves to dance, enjoys Broadway shows, and has a heart for adventure. Helping women stand in their power through their brand and watching them flourish from having strategy in their marketing absolutely sets my heart on fire! I'm honored to be here with you, friend 🥂So what's next?I've got something up my sleeve that will help you attract your top-tier clients using your defined archetype!Check out my 3-Part Avatar Mini Series This training will teach you how to powerfully leverage your archetype to connect with your avatar and convert your best customers and clients. It's truly going to be game changing for your business-- and don't worry, I get right to the point because I know your time is valuable.DM us the word “Trendsetter” to get access to our strategic 3-part training that will help you attract your top-tier clients.
3.
Your authority type is... The Keeper!
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A friend. A confidant. A trusted companion. These are all titles you wear as The Keeper. You have a warmth about you; an energy that brings awareness to the deepest, most beautiful parts of others, and that essence changes the world around you each and every day. You are compassionate and loyal, and making true friends (even with your clients and customers) has never been an issue for you!You proudly give your clients and customers your utmost attention in 1:1 settings. You have an altruistic mindset, and naturally embody an authority by sharing the spotlight with others instead of keeping it for yourself. So what’s the hold up? Well, you are a giver... but sometimes at the expense of yourself or your business. You might find yourself having a hard time saying "no" or scheduling out time to take care of yourself. As an authority figure, a lack of boundaries will ultimately only lead to people taking advantage of your time, energy, and resources. “Healthy boundaries are not walls. They are the gates and fences that allow you to enjoy the beauty of your own garden."- Lydia H. HallIt's time to maximize your authority.Being an Authority Brand is easy when you have the right tools in your pocket to position your value and attract the right people. In order to truly step into the power of your authority archetype, you need to deeply understand the people you are helping and influencing; aka your ideal client avatar. Hang on — let me introduce myself...Hello, Rockstar 👋 My name is Steph WeberI'm a fiery redhead who loves to dance, enjoys Broadway shows, and has a heart for adventure. Helping women stand in their power through their brand and watching them flourish from having strategy in their marketing absolutely sets my heart on fire! I'm honored to be here with you, friend 🥂So what's next?I've got something up my sleeve that will help you attract your top-tier clients using your defined archetype!Check out my 3-Part Avatar Mini Series This training will teach you how to powerfully leverage your archetype to connect with your avatar and convert your best customers and clients. It's truly going to be game changing for your business-- and don't worry, I get right to the point because I know your time is valuable.DM us the word “Keeper” to get access to our strategic 3-part training that will help you attract your top-tier clients.
4.
Your authority type is... The Savant!
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Welcome to the knowledge hub that is your mind. Being a Savant means that you value truth and facts. Research is your jam, and you never hesitate to check it before making claims or recommendations. When it comes to information about your industry, you'll always be a reliable, go-to source. Perhaps one of the best qualities about you is that you are very generous when it comes to sharing information with others. Your clients and customers rely on you for the facts, and there is no shortage of the information you can give to them, and to your audience base online. You are expansive, too, and will always choose to add to your knowledge base with any opportunity.The issue is this: when you are so facts and research base, it can be hard to be personable, too. But your audience wants more than just an encyclopedia of industry-related info-- they want YOU; the human being that created your incredible brand. There's a chance that if you don't offer them a way to build a relationship with you by getting more personal, they will go find the opportunity elsewhere.“Saying 'Hello' doesn't have an ROI. It's about building relationships."- Gary VaynerchukIt's time to maximize your authority.Being an Authority Brand is easy when you have the right tools in your pocket to position your value and attract the right people. In order to truly step into the power of your authority archetype, you need to deeply understand the people you are helping and influencing; aka your ideal client avatar. Hang on — let me introduce myself...Hello, Rockstar 👋 My name is Steph WeberI'm a fiery redhead who loves to dance, enjoys Broadway shows, and has a heart for adventure. Helping women stand in their power through their brand and watching them flourish from having strategy in their marketing absolutely sets my heart on fire! I'm honored to be here with you, friend 🥂So what's next? I've got something up my sleeve that will help you attract your top-tier clients using your defined archetype!Check out my 3-Part Avatar Mini Series This training will teach you how to powerfully leverage your archetype to connect with your avatar and convert your best customers and clients. It's truly going to be game changing for your business-- and don't worry, I get right to the point because I know your time is valuable.DM us the word “Savant” to get access to our strategic 3-part training that will help you attract your top-tier clients.

What is your Authority Brand archetype?

To stand out in a sea of online entrepreneurs, you need to know that you're setting yourself up for success as THE authority in your industry. But, how do you leverage your unique archetype to become the go-to in your space? Let's find out together!

Quiz Questions

Quiz Outcomes