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Your brand’s archetype is... The Maven!
O.K. smarty pants, you’ve probably got an encyclopedic knowledge of subjects most folks don’t know how to spell. You pride yourself on your intelligence and meticulously researched content… In a sea of fake gurus, you're a safe harbour!Clients come to you to expand their minds. Whether it’s learning a new skill or spilling the latest innovations in your industry, you’ve got the knowledge + share it generously with those wise enough to listen.My advice? Don’t let your fear of losing credibility hold you back. Try to add a dash of personality to your brand’s voice. Smart and fun aren’t mutually exclusive, friend...“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.” — Kim GarstReady to get personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce myself...Hello, hello 👋 My name is Kim Wells.I’m a content strategist for unconventional (and scattered!) service providers across the globe. Tired of trying to make sense of the algorithm and wanna get back into making content you actually like?...My approach to social media is simple "Create something you're proud of and make sure it aligns with your personal values" I help black women service providers create stories and intentional content that resonate with their unique audiences.Past clients range from B2B SaaS startups, Life coaches annnd Financial Coaches! Whatever your service, I can help you create content that impacts your community, works on auto-pilot and feels RIGHT 🎉Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Download your FREE Content Ideas for Mavens PDF! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist ✍️2. Download my free checklist. It’s going to get you crystal clear on your brand’s messaging. Consistency is key, friend. And I’m going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and I’ll customize a plan to suit your brand’s unique niche. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌