Take the Brand Impact Assessment!

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Quiz Questions

1.
What's your brand's unique factor...aka...superpower?
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- A.
  Recognizable visuals — People recognize my brand's visual style instantly
- B.
  Loyal customers — My community helps spread the word of my brand's products and services.
- C.
  Relatable voice — What I say and how I say it...SELLS.
- D.
  Highly innovative — My brand creates trends rather than follows them.
- E.
  Not sure — My friends and family are my only fans
2.
What image best represents your brand?
- A.
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  Reliable
- B.
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  Iconic
- C.
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  Approachable
- D.
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  Trend setter
- E.
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  Generic
3.
What type of buyers do you tend to attract?
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- A.
  Curious Consumers — Interested & willing to give you a try
- B.
  Loyal Customers — Highly committed & refer your offerings
- C.
  Bargain Buyers — Always looking for a cheap quick fix
- D.
  Brand Ambassadors — Dream clients turned buzz creators
- E.
  No buyers yet, but I'm ready to change that!
4.
How consistent is your brand's visuals & voice?
- A.
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  Occasionally consistent
- B.
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  Very consistent
- C.
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  Often consistent
- D.
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  Always consistent
- E.
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  None, I'm kind of all over the place
5.
Describe your brands personality...
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- A.
  The Extrovert — Always showing up
- B.
  The Connector — Being the go-to for advise
- C.
  The Best Friend — Being super supportive
- D.
  The Mover & Shaker — Changing peoples lives daily
- E.
  The Introvert — Sharing helpful resources
6.
What is the size of your audience? (On all platforms)
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- A.
  Huge audience
- B.
  Mid-size audience
- C.
  Small audience
- D.
  No audience yet, I'm just getting started.
7.
How much of your brand's ingredients do you have? (Colors, Fonts, Patterns)
- A.
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  All ingredients (my brand style guide has everything)
- B.
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  Some ingredients (my brand looks somewhat consistent)
- C.
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  Random ingredients (my brand looks Canva-hacked)
- D.
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  No ingredients (I'm just starting out)

Quiz Outcomes

1.
Phase 5: The Branded Movement
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“Brand-fueled movements differ from mere fads in that they are not based on one-time, short-term events but occur when the brand becomes part of someone’s daily life in a sustained manner. Movements have a stickiness to them compared to trendsor fads.” – Joshua Sizemore, CEO, Unify WaterYou're likely at this phase because...You've built a brand that goes against the grain in its industry which addresses an unmet need that has uncovered a passion towards a common causeYour brand identity is clear, consistent and community focusedYour brand attracts "perfect-fit" clients and you're ready to turn them into brand loyalists aka...Brand AmbassadorsYou're most likely doing these 3 things...1. Attracting (perfect-fit) clients and brand ambassadorsYou clearly communicate your brand's value, beliefs and mission. Yet, brand's identity is not fully memorable, but recognizable. Customers, clients and students resonate deeply with your core message on an emotional level, and you're attracting perfect-fit clients more consistently...So you are ready to scale!2. Speaking to a higher purposeYour brand's purpose goes beyond the transaction. Transformation becomes the focus for you & your team. Your movement ties into your community’s belief that they are contributing to a greater good that goes beyond any of your products or services.3. Creating iconic & intentional imageryEverything from the logo to your brand imagery envokes an emotion. And, your visually appealing branding has gotten you this far, BUT your logo & branding can be improved to become more iconic. Who am I to Fill You in on All Things "Branding"? Let Me Introduce Myself...Hey friend, I’m Chris Beltran 👋 I'm a creative director and rebrand specialist to some of today's top online businesses & personal brands. Having designed & strategized for 6-8 figure brands, I'm sharing everything I know about how to become more intentional with your brand so you can charge and land the clients you deserve!Ready to master your Brand's Voice, Visuals and Visibility? Sure you are! Let's chat about how to take your brand to the next level!
2.
Phase 4: The In-Demand Brand
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“We think of ourselves as an experience company, not a fitness company." – Spencer Rice, former CMO, SoulCycleYou're likely at this phase because...Your brand stands out, but needs branding guidelines to stay consistentYou've built a reputation around the quality & value your business provides and your branding is starting to match thatYou're making consistent sales are are ready to scaleYou're most likely doing these 3 things...1. Attracting ideal customers & clientsYour brand looks and feels consistent, however it has evolved over the years so it needs a refresh. You're audiece has evolved as well, so now you want to become more intentional with your branding so you can specifically target more ideal customers & clients. And, you're either raising your pricing or offering something more valuable and you want your branding to reflect that. 2. Sharing your brand's stance & missionYou have built an awesome community of superfans and they are extremely loyal. Your brand is top of mind because they believe in your mission. And, you are starting to clearly communicate what makes your brand different and how you go against the grain in your industry. However, you're only known within a small circle and are ready to branch out to be viewed as a leader in your space. 3. Creating a recognizable brand You're starting to have a more consistent look across your social platforms, products and website, but want your branding to look unique & iconic. Since your brand, audience and pricing has evolved, you're ready for a rebrand. Don't worry you don't need to change everything, but you do want to take your branding up a notch with an expert. You're in a position to redefine what your brand is all about...and this is the perfect opportunity to bring your audience along for the journey.Now is the time to create brand guidelines so your brand can continue to look consistent, no matter who you hire on your team. This is key to scaling your brand. And I'll show you how to define your iconic brand identity in my signure program Brand Your Impact. Who am I to Fill You in on All Things "Branding"? Let Me Introduce Myself...Hey friend, I’m Chris Beltran 👋 I'm a creative director and rebrand specialist to some of today's top online businesses & personal brands. Having designed & strategized for 6-8 figure brands, I'm sharing everything I know about how to become more intentional with your brand so you can charge and land the clients you deserve!Ready to master your Brand's Voice, Visuals and Visibility? Sure you are! Let's chat about how to take your brand to the next level!
3.
Phase 3: The Visible Brand
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“Branding is the art of becoming knowable, likable and trustable" – John Jantsch, Author, Speaker, and Marketing consultant You're likely at this phase because...Your branding may stand out, but tends to blend in because it's following the current trend (think of a templated feel)You're producing content consistently & confidentlyYour brand is gaining some traction with engagement and sales, but you aren't in-demand - yet!You're most likely doing these 3 things...1. Attracting a range of bargain buyers, curious consumers and ideal customersYou've done the hard part...getting noticed, however you haven't differentiated your brand entirely from others in your industry. You may even begin to blend in because you look & sound like others in your industry which leads to attracting a wide range of customers. 2. Speaking to WHAT you do rather than WHY you do itYou haven't fully leaned into your brand's stance. By sharing how you are going against the grain in your industry, you will uniquely position your brand to stand out and be seen as a leader in your space.3. Creating a consistent brand imageEverything you put out looks on brand, BUT similar to other brands in your industry. You might be using similar color schemes, same font choices or even using the same types of templates. And, even though your brand has some consistency, it's not entirely unique and custom. This is the perfect time to rebrand your business so you can differentiate your branding from all the others in your niche.Who am I to Fill You in on All Things "Branding"? Let Me Introduce Myself...Hey friend, I’m Chris Beltran 👋 I'm a creative director and rebrand specialist to some of today's top online businesses & personal brands. Having designed & strategized for 6-8 figure brands, I'm sharing everything I know about how to become more intentional with your brand so you can charge and land the clients you deserve!Ready to master your Brand's Voice, Visuals and Visibility? Sure you are! Let's chat about how to take your brand to the next level!
4.
Phase 2: The Overlooked Business
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“Branding is the art of differentiation" – David BrierYou're likely at this phase because...You are struggling to convey your uniqueness You are creating content that seems generic and blends in with others in your industryYou haven't gained much traction with engagement and sales even though you're putting content out for several monthsYou're most likely doing these 3 things...1. Attracting bargain buyersBargin buyers mainly look for a cheap fix. When your brand has a generic feel to it, it's difficult to stand out and differentiate from others in your industry. So, you begin to attract these bargin buyers who don't appreciate the value & quality you provide...they just want the cheapest option out there. In order to start attracting more ideal customers & clients, you'll have to become more consistent with your brand's voice and visuals.2. Speaking to too many audiencesYou are likely struggling with connecting to the right audience, because your message is NOT specific enough. You may want to help everyone in your niche, but the more specific you can get on their struggles, beliefs and desires....the easier it will be to connect with them on an emotional level.3. Confusing your audience with inconsistent imageryThis type of branding looks very random or “canva hacked” with mix matched colors & fonts which feels very inconsistent, unprofessional and looks like it's thrown together, making it confusing - AND a confused mind doesn’t buy.Who am I to Fill You in on All Things "Branding"? Let Me Introduce Myself...Hey friend, I’m Chris Beltran 👋 I'm a creative director and rebrand specialist to some of today's top online businesses & personal brands. Having designed & strategized for 6-8 figure brands, I'm sharing everything I know about how to become more intentional with your brand so you can charge and land the clients you deserve!Tired of being overlooked and undervalued? Sure you are! That's why I created my signature workshop "Define Your Visual Vibe"Join us! I'll show you how to truly express your brands' uniqueness and personality...so that you can attract perfect-fit clients to make more income and impact!
5.
Phase 1: The Unknown Business
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“Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception." – Ashley FriedleinYou're likely at this phase because...Your brand doesn't stand out because it feels "cookie cutter" and looks like to many others in your industry...so you begin to blend in and are often overlooked (FOR NOW)Your branding is a bit confusing since you may be inconsistent with your brand's visuals & voice.You don't have brand standards to create consistent looking content. You're most likely not using specific color codes, fonts and other branding elements. You're most likely doing these 3 things...1. Unknowingly, repelling rather than attracting!We all judge a book by its cover, same goes with how people perceive your brand. Within seconds, potential customers are deciding whether your brand it trustworthy and if it can provide a quality product. So, if your branding looks & feels cheap, that will set the expectations for their experience. 2. Struggling to convey the WHO, WHAT, WHY and HOW of your brand's storyIt's important to get clear on how you communicate with your audience. A brand story allows you to create the perception of your brand. By getting clear on WHO you serve, WHAT you do to help them, WHY you are the perfect-fit and HOW you're going to deliver on this promise...it's easier for your audience to follow, like and trust your brand.3. Creating GENERIC imageryYour brand may look like a collage of random ideas or what I call "canva hacked" together. This means your brand doesn't have a clear direction. And you may be in a constant cycle of rebranding your business. Because there is no consistency, your brand becomes confusing to your audience. Simply put, there just isn't enough clarity & consistency to build their trust.Who am I to Fill You in on All Things "Branding"? Let Me Introduce Myself...Hey friend, I’m Chris Beltran 👋 I'm a creative director and rebrand specialist to some of today's top online businesses & personal brands. Having designed & strategized for 6-8 figure brands, I'm sharing everything I know about how to become more intentional with your brand so you can charge and land the clients you deserve!Tired of being unknown and undervalued? Sure you are! That's why I created my signature workshop "Define Your Visual Vibe"Join us! I'll show you how to truly express your brands' uniqueness and personality...so that you can attract perfect-fit clients to make more income and impact!

Take the Brand Impact Assessment!

Uncover your BIGGEST branding blindspots that are preventing you from making a greater income and impact 📈💲🙌

Quiz Questions

Quiz Outcomes