Take the Brand Soul Quiz to understand the lense you look out of when making decisions and understanding your internal motivator . Why is knowing your Brand Soul Important in Branding?When you have a clear understanding of your Brand Soul it gives you the permission to create a brand and business that truly aligns with the person you and gives you the resources to know what services you should offer and what content you should be putting out into the world. Which this understanding of your Brand Soul you can stop being a performer (having a brand and business based off what you think people expect of you) and truly step into your Icon (creating a brand where you can double down on your full genius) and Shine Bright. It's Your Time to Shine.