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A Small Sphere is Likely Why You're Struggling in Real Estate
How many people do you know that will need to buy or sell a home in the near future and how frequently do you see them?As a real estate agent, your sphere is everything. But what exactly is a sphere? Your sphere is the population of people you know personally, and you would say hello to if you saw them in the grocery store. Your sphere might be small today, but you should be laser-focused on growing it.Here's why:1. Your sphere is where your warmest leads and strongest relationships come from. Buying leads, cold calling, and door knocking can be a painful way to build a real estate business. There's a time and place for those activities, but the best business comes from people who already know, like, and trust you; your sphere. 2. Your sphere is how you get referrals early on. Even if you're a brand new agent, your sphere will help you spread the word that you're an agent. People who already trust and know you will be your biggest advocate early on in your business. Ready to grow your sphere?3 Ways to Grow Your Sphere👇1. Get More Involved Socially We know you might not want to go to your significant other's work happy hour and intentionally interact with people you don't know, but making an effort to meet more people in a non-real estate context will introduce you to potential clients. Whatever you do, do NOT be a salesperson in these situations. Simply tell others what you do for work, but don't initiate real estate conversations unless they ask. Position yourself as an expert, not a pushy newbie. 2) Network With the Right People Arguably the worst thing a real estate agent can do for their business is attend networking events with fellow agents. These other agents aren't going to send you business and grow your sphere. However, networking with non-agents in the real estate industry can be a huge asset when building your sphere. Start by engaging with as many lenders, contractors, inspectors, and title companies as possible. 3) Get Strategic With Meeting PeopleJoin a gym, attend events in your community, volunteer, coach a little league team, or host a neighborhood BBQ! All of these activities will not only improve your quality of life but the quality of your sphere and business. Lack of sphere is a major reason why 87% of agents don't last 5 years in the industry. Our mission is to reduce that failure rate and set up new agents for success. To do this, we provide our agents with 6-months of daily tasks and weekly coaching calls. If you want to join our next coaching call and get free access to our tasks for a week, you can do that at www.TopNotchAgents.com.You've got this!- Jon