What's Your Brand Personality?

Quiz Questions

• 1.
  What is your ideal ride? (most applicable)

  • A.
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    Mercedes
  • B.
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    Jeep
  • C.
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    BMW Mini
  • D.
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    Kia Soul
  • E.
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    Volvo
• 2.
  What would the perfect day be for you?

  • A.
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    Sleep in late, put the top down on the convertible, have a picnic on the beach with friends, then dance into the dawn. 
  • B.
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    Get up early, spend some time biking along the river, take the dog on a hike, then sit beside a fire, watching the stars. 
  • C.
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    Enjoy a morning snuggle, then a leisurely coffee, finally tackle that craft project, then enjoy making dinner and movie night.
  • D.
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    Spend the entire day at the spa, with head to toe pampering. Be waited on, hand and foot, then treated to a dinner at the new chef concept place you've heard so much about.
  • E.
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    Spend more time with your workout, then clear out the clutter, before relaxing with a good book, and catching up with friends.
• 3.
  What colors could you paint your room?

  • A.
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    Neutral
  • B.
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    Natural
  • C.
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    Subtle 
  • D.
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    Vibrant
  • E.
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    Bold
• 4.
  What picture would you hang on your wall?

  • A.
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    The dramatic black and white.
  • B.
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    The inspirational mountaintop.
  • C.
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    The adorable puppy.
  • D.
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    The whimsical bubbles.
  • E.
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    The peaceful, balanced stones.
• 5.
  Which lettering style captures your approach to life?

  • A.
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    Cheerful & Trusted
  • B.
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    Open & Free
  • C.
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    Strong & Earthy
  • D.
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    Smart & Clear
  • E.
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    Elegant & Confident
• 6.
  What ONE phrase would your friends use to describe you best?

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  • A.
    Always up-to-date with the latest styles and technology.
  • B.
    Never met a stranger, and would always help a friend.
  • C.
    Is one of the strongest people; fearless in every situation.
  • D.
    Has mad skills! No one gets the job done better.
  • E.
    A creative genius and life of the party. 
• 7.
  What's your favorite coffee brew?

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  • A.
    Latte, extra hot.
  • B.
    Espresso - double shot
  • C.
    Nonfat, iced skinny mocha, whipped cream, and chocolate drizzle.
  • D.
    Regular coffee, please, with a little bit of cream.
  • E.
    Coffee? No thanks. I'll have a tea, please.

Quiz Outcomes

• 1.
  The Excitement Brand

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  Excitement Brands project the qualities of creative, carefree, spirited, and youthful. Apple is an example of an Excitement Brand. You are an inspiration - breaking old rules, exploring fresh possibilities, and thinking outside the box. You infuse adventure and delight into everything you do.
• 2.
  The Sophisticated Brand

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  Sophistication Brands are elegant, prestigious, and luxe. You embody success and prosperity in everything you do. Mercedes Benz is a Sophistication Brand. By being a real-world example of the qualities of sophistication, you help others create that experience for themselves through your brand.
• 3.
  The Tough Brand

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  Tough Brands are rough, rugged, outdoorsy, and athletic. Strong, resilient and adventurous spirits are attracted by Toughness. Nike is a Tough Brand. Like them, you are impossible to keep down and driven to succeed. People love you for your grit.
• 4.
  The Sincere Brand

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  Sincere Brands exude kindness, thoughtfulness, and values that make us feel that we matter. Chic-fil-A is a Sincere Brand. You lead with your heart, which is both reassuring and delightful. Sincere Brands are devoted to serving others, and making the world a better place.
• 5.
  The Competent Brand

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  Competent brand personalities have mad skills. You are characterized by your accomplishment and influence. You are a thought leader, who makes life easier or more productive for others. You stay ahead of the curve, commanding attention through your obvious expertise. Amazon is a Competent Brand Personality.