What's Your Speaker Archetype?

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Quiz Questions

1.
Who's your TED celebrity soul sister?
- A.
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  Sheryl Sandberg. Research and analysis are my go-to for speeches. Digging into the details makes me happy.
- B.
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  Shonda Rhimes. There's nothing I enjoy more than telling stories and sharing lessons I've learned along the way.
- C.
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  Amy Cuddy. I'm at my best when I can engage with the audience, whether it's seeing heads nodding or getting them to strike a power pose.
- D.
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  Lilly Singh. I'm a performer all the way. I love to use props, outfits, comedy, and multimedia to enhance my points.
2.
What’s the bigger WHY behind your desire to be a great speaker?
- A.
  I want to be invited to conferences around the world, see new places, and meet interesting people.
- B.
  It’s in my nature: I’m obsessed with growth and constant improvement.
- C.
  I want to create a movement that impacts thousands of lives.
- D.
  I love to perform and make my audience laugh, feel, and have a fun experience.
3.
You get surveys after you speak at a conference. Which words show up most often?
- A.
  Captivating, compelling.
- B.
  Value-packed, insightful.
- C.
  Fun, high energy.
- D.
  Helpful, empathetic.
4.
On a scale of 1-10, what’s your level of speaking experience?
- A.
  1-3: I’m a total beginner and there is sooo much to learn!
- B.
  4-6: I’ve been speaking for a little while and am starting to get more comfortable.
- C.
  7-8: I've spoken quite a bit and am ready to up level my skills (and fees!).
- D.
  9-10: I'm ready for a BIG stage!
5.
What big goal do you have as a speaker?
- A.
  Lead workshops at influential companies
- B.
  Deliver a TEDx talk that goes viral
- C.
  Create a memorable "bit" in my keynote that everyone talks about afterwards
- D.
  Create impactful change with my expert insights in my presentations
6.
What’s stopping you from making that a reality?
- A.
  Imposter syndrome. I never feel like I know enough.
- B.
  I keep hitting an upper limit and can’t seem to break through my own glass ceiling.
- C.
  I don’t know where to start.
- D.
  I don't know how to weave my story into my content.
7.
Which of the following fill in the blanks statements do you agree with most… _______ is more important than ________.
- A.
  Vulnerability; hiding
- B.
  Dialogue; information
- C.
  Trying; failure
- D.
  Gathering information; moving quickly
8.
Fill in the blanks: Higher-profile speaking gigs would allow me to ________.
- A.
  Charge more money.
- B.
  Reach more people and have a bigger impact with my message.
- C.
  Be seen as the go-to expert in my field.
- D.
  Try new things on bigger stages.
9.
Which of the following quotes do you need taped to your laptop?
- A.
  “I raise up my voice - not so I can shout but so that those without a voice can be heard.” – Malala Yousafzai
- B.
  “Social change is brought about by those who dare and act, who can think unconventionally and who can court unpopularity.” – Indira Gandhi
- C.
  “Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.” – Jane Goodall
- D.
  “Real change, enduring change, happens one step at a time.” – Ruth Bader Ginsburg
10.
You get invited to speak at the conference of your dreams! What is it and where do you go?
- A.
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  Beach Resort: Lead a workshop at a small retreat in the Caribbean.
- B.
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  United Nations: Present the latest research and insights that will impact global policies.
- C.
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  Second City in Chicago: Improv with the best as a guest performer.
- D.
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  Sundance: Participate on a panel to talk about the best screenwriters & storytellers.

Quiz Outcomes

1.
You're a Stellar Scholar!
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Your presentations are value-packed with insights and expertise.You enjoy digging into the details. You’ve got creating presentations down to a science.You have drive and ambition and you're always looking to improve and master something new.Your powerfully logical mind helps you identify connections and find solutions to even the most difficult of problems and you make things happen.Your big challenge? Sometimes you might be a bit too technical and tactical in your presentations by sticking only to the facts. We recommend: Incorporate personal stories and performance aspects to connect with your audience in a deeper way and make your talks even more impactful and memorable.This is how you make the shift from expert presenter to thought leader.Keep reading for your customized plan to add to your Stellar Scholar speaker type: 1. Escape the "Expert Trap." You’re well regarded as an expert in your field. You have work experience, knowledge, credentials, degrees. You enjoy presenting and training in your area of expertise. You’re comfortable here - perhaps too comfortable. And this could be preventing you from making a bigger and bolder impact and delivering speeches that are transformational and game-changing. Try this: Say things others aren’t saying. Leverage your expertise and fill in the gaps with your opinions and lived experience. Be willing to put yourself out there and talk about ideas even if you don’t have all the answers.2. Add a personal STORY to your presentations. Connect with your audience in a deeper way by sharing an experience you had that shaped who you are today and why you do the work you do. Try this: Share that personal story (bonus points for vulnerability) - the more details, the better. Paint the picture for your audience: where were you, who were you with, what dialogue was going on (including in your own head), what were you feeling, what did you learn. 3. Increase DIALOGUE with your audience. You may have a background in presenting at technical conferences (or experience teaching at a university) where one-way lectures are what everyone does. You have an incredible opportunity to set yourself apart by adding more audience interaction. Try this: If you have a large audience, ask some show-of-hand questions at the beginning to get a sense of who is in the room and what level they're at. If you have a smaller audience, ask a some people to share out loud. Check in with your audience along the way and make it conversational by adding in some fun performance elements.Hi👋, I’m Carol Cox!I’m the founder & CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals (like you!) create their signature talks and thought leadership platforms. I've developed a proven and unique framework called the Signature Talk Canvas® (pictured above) that we've used with hundreds of clients over the past 5 years.This structure enables you to take all of your expertise and knowledge AND bring in personal stories, client examples, audience engagement, humor and more, so you can really WOW your audience.I have a Master's degree in History (with a focus on Women and Gender Studies) from Emory University and nothing makes me happier than being surrounded by books (written by women!) and doing research.Yet I've experienced what happens when I integrate personal stories and lessons into my talks and take the audience on a journey of discovery. Here's How to Go Further:1. Check out my weekly podcast called Speaking Your Brand. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen here.2. Connect with me on LinkedIn. I share tidbits, observations, lessons, and stories several times a week. Connect here. Let me know you came from the quiz!3. Apply to join our Thought Leader Academy. This is our signature program for women like you to get the expert coaching (group and 1:1), support, accountability, and community you need to take your speaking to the next level. Learn more.And be sure to check your inbox, because I’ll be sending you a customized podcast playlist, Thought Leadership Workbook, and other valuable resources!
2.
You're a Fabulous Facilitator!
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You’re a great teacher and listener and really good at helping people understand concepts and learn from each other. You enjoy speaking to smaller groups in a workshop setting where you can encourage participation and dialogue.Your empathetic nature allows you to identify connections among people. Rather than you being the provider of the solutions, you like to help people find the solutions together.Your big challenge? You're so inclined to give the floor to others that your audience misses out on the opportunity to learn more about you.We recommend: Share personal stories and lessons learned to connect with your audience in a deeper way and make your presentations even more impactful and transformational.This is how you make the shift from expert presenter to thought leader.Keep reading for your customized plan to add to your Fabulous Facilitator speaker type: 1. Escape the "Expert Trap." You’re well regarded as an expert in your field. You have work experience, knowledge, credentials, degrees. You enjoy presenting and training in your area of expertise. You’re comfortable here - perhaps too comfortable. And this could be preventing you from making a bigger and bolder impact and delivering speeches that are transformational and game-changing. Try this: Say things others aren’t saying. Leverage your expertise and fill in the gaps with your opinions and lived experience. Be willing to put yourself out there and talk about ideas even if you don’t have all the answers.2. Add a personal STORY to your presentations. Connect with your audience in a deeper way by sharing an experience you had that shaped who you are today and why you do the work you do. Try this: Share that personal story (bonus points for vulnerability) - the more details, the better. Paint the picture for your audience: where were you, who were you with, what dialogue was going on (including in your own head), what were you feeling, what did you learn. 3. Deliver a keynote rather than a workshop. You've mastered the workshop format. Now it's time to step out of your comfort zone and deliver a keynote talk where you share personal stories and lessons learned.Try this: Find a local organization whose audience aligns with your topic and ask if you can present to their group. Deliver a 30-minute talk (not a workshop!) where you are the center of the room rather than the audience. You can still open it up for Q&A afterwards. :-)Hi👋, I’m Carol Cox!I’m the founder & CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals (like you!) create their signature talks and thought leadership platforms. I've developed a proven and unique framework called the Signature Talk Canvas® (pictured above) that we've used with hundreds of clients over the past 5 years.This structure enables you to take all of your expertise and knowledge AND bring in personal stories, client examples, audience engagement, humor and more, so you can really WOW your audience.I have a Master's degree in History (with a focus on Women and Gender Studies) from Emory University and nothing makes me happier than being surrounded by books (written by women!) and doing research.Yet I've experienced what happens when I integrate personal stories and lessons into my talks and take the audience on a journey of discovery. Here's How to Go Further:1. Check out my weekly podcast called Speaking Your Brand. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen here.2. Connect with me on LinkedIn. I share tidbits, observations, lessons, and stories several times a week. Connect here. Let me know you came from the quiz!3. Apply to join our Thought Leader Academy. This is our signature program for women like you to get the expert coaching (group and 1:1), support, accountability, and community you need to take your speaking to the next level. Learn more.And be sure to check your inbox, because I’ll be sending you a customized podcast playlist, Thought Leadership Workbook, and other valuable resources!
3.
You're a Spellbinding Storyteller!
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Your audience is captivated by your stories and they feel a real connection to you.You understand the power of sharing personal stories and being vulnerable - it's how you've learned to better understand yourself.You see what's happened to you as a way to share life lessons and help your audience realize they're not alone.Your big challenge? You love sharing stories so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action.We recommend: Share your bigger WHY of what matters to you and the impact you want to make on a bigger scale. It's time to universalize your personal story and connect it to your big idea.This is how you make the shift from story speaker to thought leader.Keep reading for your customized plan to add to your Spellbinding Storyteller speaker type: 1. Share your insights and thought leadership. You know how to draw your audience in with stories. Once you've captured their attention, you have an incredible opportunity to shift their thinking in a bigger way by sharing your expert insights and thought leadership message. This is how you make a bigger and bolder impact and deliver speeches that are transformational and game-changing. Try this: Connect your story to the bigger change you (and your audience) want to see. Share how and why your story led to a shift in how you see yourself and the world and how your audience can do the same. 2. Add dialogue and audience interaction to your talks. You are such a great storyteller that it can be easy to let your story do all the work of audience engagement. After all, your audience is nodding their heads and laughing along the way. You should still create dialogue with the audience by intentionally asking them questions and getting them involved.Try this: After you tell the emotional moment of your story, ask the audience, "Have you ever felt this way?" Taking your story and universalizing it can be a simple as saying, "You may have not had my exact situation. But, have you ever had a time when...". 3. Leave your audience with a call to action. As a story speaker, you're an entertainer. To elevate yourself to a thought leader, you need to give your audience the next step they can do to take action on what you've shared with them.Try this: Towards the end of your talk, close by encouraging your audience look inward (reflect) and go outward (carry forward into the world). Don't be afraid to make an "ask" of the audience. After all, this is how you get closer to the better world you want to see!Hi👋, I’m Carol Cox!I’m the founder & CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals (like you!) create their signature talks and thought leadership platforms. I've developed a proven and unique framework called the Signature Talk Canvas® (pictured above) that we've used with hundreds of clients over the past 5 years.This structure enables you to take all of your expertise and knowledge AND bring in personal stories, client examples, audience engagement, humor and more, so you can really WOW your audience.I have a Master's degree in History (with a focus on Women and Gender Studies) from Emory University and nothing makes me happier than being surrounded by books (written by women!) and doing research.Yet I've experienced what happens when I integrate personal stories and lessons into my talks and take the audience on a journey of discovery. Here's How to Go Further:1. Check out my weekly podcast called Speaking Your Brand. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen here.2. Connect with me on LinkedIn. I share tidbits, observations, lessons, and stories several times a week. Connect here. Let me know you came from the quiz!3. Apply to join our Thought Leader Academy. This is our signature program for women like you to get the expert coaching (group and 1:1), support, accountability, and community you need to take your speaking to the next level. Learn more.And be sure to check your inbox, because I’ll be sending you a customized podcast playlist, Thought Leadership Workbook, and other valuable resources!
4.
You're a Provocative Performer!
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You’re outgoing, charismatic, and love to put on a show. The bigger the stage, the better.You're an entertainer at heart and love to incorporate acting, comedy, dancing, singing, props, and multimedia into your speeches and presentations. Your natural performance abilities and comfort on the stage make you a captivating speaker. You enjoy thinking of new, creative ways you can wow your audience.Your big challenge? You love performing so much that you may miss out on the opportunity to provide your audience with your overall thought leadership message and a strong call to action.We recommend: Share your bigger WHY of what matters to you and the impact you want to make on a bigger scale. Use your talents to be make your message memorable and actionable.This is how you make the shift to thought leader.Keep reading for your customized plan to add to your Provocative Performer speaker type: 1. Share your insights and thought leadership. You know how to draw your audience in. Once you've captured their attention, you have an incredible opportunity to shift their thinking in a bigger way by sharing your expert insights and thought leadership message. This is how you make a bigger and bolder impact and deliver speeches that are transformational and game-changing. Try this: Connect your story and message to the bigger change you (and your audience) want to see. Share how and why your experience led to a shift in how you see yourself and the world and how your audience can do the same. 2. Add dialogue and audience interaction to your talks. You are such a great performer that it can be easy to let the bells & whistles do all the work of audience engagement. After all, your audience is nodding their heads, laughing, and dancing along the way. You should still create dialogue with the audience by intentionally asking them questions and getting them involved.Try this: After you perform a "bit," ask your audience how they can apply what they're learning. Get them to open up to you and each other.3. Leave your audience with a call to action. As a performer, you're an entertainer. To elevate yourself to a thought leader, you need to give your audience the next step they can do to take action on what you've shared with them.Try this: Towards the end of your talk, close by encouraging your audience look inward (reflect) and go outward (carry forward into the world). Don't be afraid to make an "ask" of the audience. After all, this is how you get closer to the better world you want to see!Hi👋, I’m Carol Cox!I’m the founder & CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals (like you!) create their signature talks and thought leadership platforms. I've developed a proven and unique framework called the Signature Talk Canvas® (pictured above) that we've used with hundreds of clients over the past 5 years.This structure enables you to take all of your expertise and knowledge AND bring in personal stories, client examples, audience engagement, humor and more, so you can really WOW your audience.I have a Master's degree in History (with a focus on Women and Gender Studies) from Emory University and nothing makes me happier than being surrounded by books (written by women!) and doing research.Yet I've experienced what happens when I integrate personal stories and lessons into my talks and take the audience on a journey of discovery. Here's How to Go Further:1. Check out my weekly podcast called Speaking Your Brand. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen here.2. Connect with me on LinkedIn. I share tidbits, observations, lessons, and stories several times a week. Connect here. Let me know you came from the quiz!3. Apply to join our Thought Leader Academy. This is our signature program for women like you to get the expert coaching (group and 1:1), support, accountability, and community you need to take your speaking to the next level. Learn more.And be sure to check your inbox, because I’ll be sending you a customized podcast playlist, Thought Leadership Workbook, and other valuable resources!

What's Your Speaker Archetype?

10 fun multiple-choice questions to get your results!

Quiz Questions

Quiz Outcomes