Do I Need a Fractional Chief Marketing Officer?

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Quiz Questions

1.
Who currently makes your marketing materials?
- A.
  Whoever needs them, makes them.
- B.
  We have an external designer that we work with.
- C.
  We have an internal marketing person who does them.
2.
Who is responsible for building and executing your marketing strategy?
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- A.
  I do everything.
- B.
  I have ideas but each subcontractor decides what we do and why.
- C.
  I try but I know I need someone who can do this better.
3.
What is your monthly budget for a senior-level marketing professional, NOT your marketing budget?
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- A.
  Less than $1,000 per month.
- B.
  $1,000-2,000 per month.
- C.
  $2,000-6,000 per month.
- D.
  $6,000+ per month.
4.
How do you want this person to help you?
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- A.
  Manage my social media.
- B.
  Tell me how to generate sales.
- C.
  Manage my marketing subcontractors and vendors.
- D.
  Develop my go-to-marketing strategy and manage the team to ensure it is executed properly
5.
What is your monthly marketing budget? This includes what you spend on advertising, and marketing management platforms (like Hubspot or Hootsuite).
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- A.
  Less than $1,000 per month.
- B.
  $1,000-2,500 per month.
- C.
  $2,500-5,000 per month.
- D.
  $5,000+ per month.
6.
Which of these most closely describes your current situation…
- A.
  I just launched and need to do everything.
- B.
  I recently launched and need to generate sales.
- C.
  I am unsure how to measure the effectiveness of our marketing.
- D.
  I have a capable marketer but they lack experience.
- E.
  I've been successful with my first product/service and now I am launching a second.
- F.
  I'm planning on being acquired or selling my business in the next 3-years.
- G.
  I'm planning on acquiring another business within the next year.

Quiz Outcomes

1.
Not quite yet...
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Congrats! By completing this quiz you've proven your commitment to scaling your business and making an impact. According to the results of this quiz, you are almost ready for a fractional CMO. What does this mean? How will you know when you are ready? How can you get the help you need now?When in this stage you either need to generate more sales to be able to afford a fractional CMO, or you already have access to a senior-level marketing professional and just want an advisor. Your willingness to learn, be intentional about your marketing initiatives, and build a trusted relationship for future collaboration will help you succeed. You're making progress and gaining clarity about where you are and what you need to get you to the next level.3-Tips to Help You Right NowTip 1: Get Clear on What You HaveMost likely you have at least some help with your marketing. Identify the team's strengths, weaknesses, and gaps. Then compare that to your company goals and budget. You may have the skills you need and just need some executive strategy advice, for now.Tip 2: Be Clear in Your Brand MessagingHow you describe and define the market problems may not be how your target audience describes them. Be open to trying different messaging and tactics to see what works and drives sales. Use a data-driven approach to making decisions.Tip 3: This Quiz May Be WrongYes, it's possible. Just because your quiz results said you need an Executive Advisor, it is possible that you are ready for a fractional CMO. Check out the resources for each and see which would be more beneficial for you. I offer both options.Who am I? Let Me Introduce Myself...Hey! I'm Melanie Asher, MBA. I deliver brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.Clients often describe me as "You have a rare talent. you're the visionary for visionaries and yet you're grounded and can actually make it happen." I'm a Fractional CMO and I make results happen for organizations like yours.So whether you have a team in place or you need help, I'm here to help 🙌Bonus Resources to Help You...👇Look No Further 👇1: Check out this post on the Omicle blog. This article talks more about what an Executive Marketing Advisor is and how collaborating with them can help you. 2: Here is a collection of articles specific to you.These articles are specifically gathered to support you. 3: Are you ready to take action?I have an Executive Marketing Advisor service available that ensures you are generating results and accomplishing your goals. I also offer Brand Positioning and Messaging Development, fractional CMO, and Re/Brand Development services. Let's set up a Discovery Call to identify which would be best for you.PS. Expect to See me in Your Inbox With More Tips and Resources to Support You As You Scale Your Business
2.
Yes! You are ready for a Fractional CMO.
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Congrats! By completing this quiz you've proven your commitment to scaling your business and making an impact. According to the results of this quiz, you are ready for a fractional CMO. What does this mean? How will you know which fractional CMO is right for you? How can you get the help you need now?Your willingness to learn, be intentional about your marketing initiatives, and build a trusted relationship for collaborating with a fractional CMO will help you succeed. You've made progress and have clarity about where you are and what you need. Passion may have gotten you here, but it's an intentional strategy and execution of that strategy that will take you to the next level.3-Tips to Help You Right NowTip 1: Get Clear on What You HaveMost likely you have at least some help with your marketing. Identify the team's strengths, weaknesses, and gaps. Then compare that to your company goals and budget. This will give you a great starting point for an initial conversation with a fractional CMO.Tip 2: Know the 'Types' of Fractional ExecutivesThere are four primary types of fractional executives in the market today. Each type has its own strengths and weaknesses. Understanding these will help you begin to see how you can collaborate with a fractional CMO. Here are the FAQs for working with a fractional CMO.Tip 3: This Quiz May Be WrongYes, it's possible. Just because your quiz results said you need a fractional CMO, it is possible that you only need an Executive Advisor. Check out the resources for each and see which would be more beneficial for you. I offer both options.Who am I? Let Me Introduce Myself...Hey! I'm Melanie Asher, MBA. I deliver brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.Clients often describe me as "You have a rare talent. you're the visionary for visionaries and yet you're grounded and can actually make it happen." I'm a Fractional CMO and I make results happen for organizations like yours.So whether you have a team in place or you need help, I'm here to help 🙌Bonus Resources to Help You...👇Look No Further 👇1: Check out this post on the Omicle blog. This article talks more about what a Fractional CMO is and how collaborating with them can help you. 2: Here is a collection of articles specific to you.These articles are specifically gathered to support you. 3: Are you ready to take action?I have a Fractional CMO service available that ensures you are generating results and accomplishing your goals. I also offer Brand Positioning and Messaging Development, Executive Marketing Advising, and Re/Brand Development services. Let's set up a Discovery Call to identify which would be best for you.PS. Expect to See me in Your Inbox With More Tips and Resources to Support You As You Scale Your Business

Do I Need a Fractional Chief Marketing Officer?

It's important to know what kind of marketing expertise you need so you don't over spend or get the wrong advice and can achieve better marketing results, faster.

Quiz Questions

Quiz Outcomes