What is your normal content plan? Do you plan your content out in advance?
A.
I have a comprehensive content plan that includes multiple social media channels, a blog, a podcast, and everything is scheduled out in advance.
B.
I have a content plan and that goes out for several months and uses 1-2 channels (podcast or youtube). I try to post content at least 4-5 times a week.
C.
I have a simple content plan of posting at least 2 times a week and I plan it out at the top of each month. I would love to start posting more.
D.
I have somewhat of an overall structure and try to have at least a week of content prep at a time, I would love to be able to have a month of content prepped. Seems like a dream.
E.
I walk up in the morning and am stressed trying to determine what content to create for the day and spending so much time on it.
2.
Do you have Strategic Partners? (People you can collab with and would love to share what you do)
A.
I do! I have a couple of strategic partners, and we have launched either summits, events, or joint offers together. We promote and are affiliates for each other's products. I'm on the lookout for more, too.
B.
I have a handful of people that refer me to their clients but we haven't planned to do a joint event, offer, or project together yet.
C.
I have been connecting with people but haven't determined how we can work with them yet.
D.
Nope! I'm doing it all on my own.
E.
I have multiple strategic partners, and we have shared events (like joint retreats) currently scheduled; we collaborate on podcasts, and books, and have really found ways to leverage our talents together.
3.
Do you run ads? (Top of Funnel, Reach, Engagement, Videos Views, or Lead)
A.
I run ads occasionally for my offers but haven't really thought about top-of-funnel ads to push more people to my content
B.
No, not yet! I just launched my first freebie and would love to start thinking about sharing that or maybe posting some of my content.
C.
Ads what! I would love to run ads, but I need to get more stuff together, like a lead magnet or sales pages that I don't have yet—still thinking through it.
D.
Yes, I love ads, we have created a budget for top-of-funnel ads as well as for conversions ads that bring in leads every day. We have a very detailed strategy of ads and have multiple ads sets running at a time. (We have a team)
E.
I run ads to my content to get more people into my world through my content. and I also run conversion ads as well to my offers.
4.
How often do you speak (in person or online) IE: summits, bundles, panels, keynotes, breakout sessions expert guests.?
A.
I speak once a quarter, most during online speaking opportunities like summits
B.
I've never spoken before; not sure how to start.
C.
I have a regular speaking schedule, where I speak at least twice weekly. I take advantage of both in-person and online speaking opportunities.
D.
I speak about two times a month; I've done a few in-person events; but I do lots of podcast interviews and involved in lots of summits and events
E.
I have speaking opportunities about once a month at minimum and, mainly, online opportunities like Podcast or summits
5.
How many Lead Magnets and SLO (offers under $50) do you have?
A.
I have a lead magnet that gets people to sign up for my mailing list, but that's it.
B.
I have a range of Lead Magnets and SLOs for every higher-ticket offer,
C.
I have a few lead magnets and SLOs to get people onto my list and into my universe as quickly as possible.
D.
I have a core 3 lead magnets that we use to segment my audience to ensure that we can nurture them into the right offers on the back in. We use to have a lot of freebies and SLOs but we have found that simplifying the process makes conversion easier.
E.
I only have one offer that I sell through sales calls and referrals, and I don't have any lead magnets yet, but I want some.
6.
In what ways do you generate leads? (in the past 45 days)
A.
I generate leads by posting online content and leveraging our referral network; we don't have a system set up for it yet.
B.
I generate leads through my freebie offer, posting content, running workshops, and webinars, and leveraging my strategic partners.
C.
I generate leads through speaking opportunities, posting content, and collaborations with strategic partners.
D.
I generate leads through speaking opportunities, referrals, ads, creating and putting out the regular content, podcast, and through an online audience that I own (Facebook or LinkedIn group); we have a CRM system to segment out our leads to know where they are in their journey.
E.
I mainly generate leads through word-of-mouth
7.
What best describes your social media lifestyle?
A.
I'm pretty active on social media - I post regularly, I participate in groups where my ideal customers can be found, and most of what I post is relevant to my business.
B.
I'm very active on social media, particularly for my business. I post regular, scheduled content on multiple platforms, run a group on Facebook and LinkedIn, and have developed a strong audience.
C.
I'm not on social media for business. I have a private IG for family and friends but I rarely post there.
D.
I have the accounts, but social media seems overwhelming, and I don't want to use a lot of energy on social media. I post occasionally, I mainly use social media for messaging side and supporting my friends.
E.
I have a presence on social media, and I use social media more as a credibility source (where I post scheduled content and engage with my friend.) I also have a private community where I am more active.
8.
What is your online presence tech stack? (if someone searches you and your company what will come up.)
A.
I have a website for my company, sales pages and freebies, a blog, newsletter, podcast, and a YouTube channel for my business, and now I am working on building that for my personal brand.
B.
I have a website and a few freebie/sales pages, and I will create a podcast/youtube soon.
C.
I have a website for my company, sales pages and freebies, a blog, newsletter, podcast, and a YouTube channel for my business.
D.
I am doing everything word of mouth, but I am working on creating a website soon.
