What’s your business brand archetype?

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Quiz Questions

1.
What pair of words best describe your brand?
- A.
  Ambitious and Adventurous
- B.
  Powerful and Commanding
- C.
  Creative and Visionary
- D.
  Playful and Fun
- E.
  Charming and Imaginative
- F.
  Honest and Moral
- G.
  Bold and rebellious
- H.
  Confident and Courageous
- I.
  Caring and Compassionate
- J.
  Knowledgeable and Truth-Seeking
- K.
  Approachable and Empathetic
- L.
  Passionate and Loving
2.
Describe your brand in an emoji
- A.
  🏆 — We never stop short of being number one
- B.
  🤗 — The best of ordinary
- C.
  🤓 — The latest news and facts? We got it covered
- D.
  🤎 — We're all about love and indulgence
- E.
  🦹🏻‍♀️ — We're determined to make this world better
- F.
  🔥 — Challenging the norm and taking a stand
- G.
  💭 — Imagination is everything
- H.
  🕊️ — Wholesome, feel-good vibes
- I.
  🎿 — We're here to adventure!
- J.
  🔮 — Anything is possible with a vision
- K.
  🫂 — Here for each other
- L.
  🎉 — It's party time!
3.
How would you like your brand to be perceived by your clients?
- A.
  Heroic
- B.
  Sensual
- C.
  Rebellious
- D.
  Charismatic
- E.
  Honest
- F.
  Adventurous
- G.
  Knowledgeable
- H.
  Creative
- I.
  Caring
- J.
  Authoritative
- K.
  Entertainer
- L.
  Best friend
4.
Which of these staements fits your brand the best?
- A.
  Where there's a will, there's a way
- B.
  You're the only one that I want
- C.
  It's your life, so live it your way
- D.
  Bring your wildest dreams to life
- E.
  There's joy in the simple things
- F.
  Let's go for it!
- G.
  Even the wisest mind still has something to learn
- H.
  If it can be imagined, it can be created
- I.
  Compassion makes the world go round
- J.
  Be the best
- K.
  Laughter is the best medicine
- L.
  We're in this together
5.
How does your brand make people feel? Choose the strongest feeling.
- A.
  Motivated
- B.
  Empowered
- C.
  Desired
- D.
  Open to possibility
- E.
  Creative
- F.
  Safe
- G.
  Liberated
- H.
  Educated
- I.
  Part of something bigger
- J.
  In control
- K.
  Included
- L.
  Playful
6.
What is your brand's biggest point of difference?
- A.
  The most effective
- B.
  The most radical
- C.
  The most romantic
- D.
  The most transformational
- E.
  The most wholesome
- F.
  The most adventurous
- G.
  The most knowledgeable
- H.
  The most fun
- I.
  The most caring
- J.
  The most successful
- K.
  The most inclusive
- L.
  The most creative
7.
What’s your brand’s strongest value?
- A.
  Courage
- B.
  Beauty
- C.
  Uniqueness
- D.
  Discovery
- E.
  Simplicity
- F.
  Freedom
- G.
  Truth
- H.
  Empathy
- I.
  Fun
- J.
  Confidence
- K.
  Generosity
- L.
  Creativity
8.
You've just received a £1 million gift from an anonymous donor? What do you do with it?
- A.
  Invest it all back into the business and maximise the impact of your current efforts
- B.
  Give each employee a generous christmas bonus this year, in recognition of all of their hard work
- C.
  Become a top-level sponsor for a major fitness challenge and get together a company team
- D.
  Invest in some thorough consumer testing that reveals new areas we can focus our efforts
- E.
  Finally invest in a meditation room where staff can go to clear their mind
- F.
  Build a new business centre to host new graduates and apprentice programmes
- G.
  Invest in some more people to get into the detail of the company. Read every review and research everywhere links are being shared. Keep a track of everything in a detailed spreadsheet
- H.
  Divide the money between the heads of department and let them come up with creative ways of using their portion of the money
- I.
  Invest most of it into the local community and help out local charities that really need some support
- J.
  Splash the cash on a massive marketing campaign, based on our latest service
- K.
  Create a competition and ask everyone to submit their ideas for how to use the money. Most popular idea wins!
- L.
  Take staff out on a corporate team-building retreat, to improve company culture and bonding

Quiz Outcomes

1.
Congratulations, you're the Hero!
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Friend, your brand is brave and determined to succeed. You always stand strong alongside your values and that's earned you the admiration and trust of your clients. You're convinced that we can make this world a better place together and not afraid to take the lead to show your clients how.Clients come to you for straight-forward inspiration and to benefit from your growth mindset. Whatever challenges they face, they know you’ll help them to confront and face them with courage, perseverance and the energy to see them through.So what’s holding you back? Remember, vulnerability is a strength too. Let your clients know they don’t have to be superheroes 24/7. It will help them to relate to you more strongly and you'll welcome more enquiries as a result.Your brand message: We can make this world a better place together.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Use definite language: The Hero's determination doesn't falter - you can reflect this by using a certain brand voice and definite language. Rather than 'might,' or 'could,' be confident about your understanding of your ideal client frustrations, the power of your service and the transformations that your ideal clients can expect. 2. Clearly defined values: The Hero brand is principled, so make sure you clearly communicate these through your copy. We’re more likely to buy from people who reflect our core values and beliefs, so make sure you're creating content and services with your values at their heart.3. Use short, clear sentences: Reflect your confident brand voice through clear sentences. The Hero is a leader archetype, so make sure that your copy is accessible and easy to understand.So, who am I? Let me introduce myself...Hello, hello 👋 I'm Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
2.
Congratulations, you're the Lover!
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Friend, your wonderful brand is all about making people feel loved and appreciated. You love to get up close and personal with your ideal clients and show them why they deserve the very best. And you're confident in your interactions.Clients are magnetised by your passion and feel special through the strong connections you create with them. Empathy is your superpower and it's through this that you encourage your ideal clients to create a new story about themselves, underpinned by love.But be careful — make sure you’re not getting lost in the headiness of love and floating away from reality. Your ideal clients might be drawn to your loving ways, but they need down-to-earth guidance to make the most of your offering. Balance the passionate with the practical to keep your brand grounded and accessible.Your brand message: You're the one that I want.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Create curiosity: Invite your ideal clients to get closer and explore the possibility of new opportunities with you by creating curiosity. You can do this through the use of ellipses (three dots...), asking questions and by tapping into your ideal client frustrations and desires, so they can see that you really do understand who they are. 2. Eye contact: Seal the impact of your copy with the look of love. As a Lover brand, make sure you have at least a couple of people images across your website and social media channels. These could be images of your ideal clients in testimonials or across headers at the top of each page. And make sure at least one of these images is a close-up of yourself. We're more likely to trust businesses that lead with the faces of the people who run them - this is especially important for Lover brands and will enhance your copy.3. Use short, clear sentences: Reflect your confidence through through clear and simple sentences. Not only will this make sure that your copy is accessible, but will also help to build a stronger connection with your ideal clients.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
3.
Congratulations, you're the Outlaw!
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Friend, you're a rebel and are guided by your huge self-belief. Clients love your boldness and energy to make a change - it's no wonder they want to join your revolution. You hate to be boxed in and are all about being unapologetically free and one hundred percent yourself. With you, clients feel empowered and excited for life. You're not just a source of inspiration and guidance, but you're their leader for a lighter and brighter life too. The drawback? Sometimes challenging the norm can leave your clients blazing the trail on your own and that can make them feel isolated. That's where community is hugely important. Make sure you make your clients feel like they're part of your family by bringing them on board your brand and involving them at all stages of the journey. They'll thank you for it with lasting commitment to your brand.Your brand message: It's your life, so live it your way.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Use definite language: The Outlaw's confidence doesn't falter - you can reflect this by using a certain brand voice and definite language. Rather than 'might,' or 'could,' be confident about your understanding of your ideal client frustrations, the power of your service and the transformations that your ideal clients can expect. 2. Break the rules: The Outlaw brand is rebellious, so don't be afraid to break writing rules. Whether that's not using punctuation in the traditional way, not beginning sentences with capital letters or having your copy run sideways down the page, as long as it's still accessible and clearly conveys your message with clarity, it works.3. Snappy headlines: Reflect your bold brand voice through attention-grabbing headlines. Single words and alliteration work well here to hook the eye and encourage curious browsers to read on.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
4.
Congratulations, you're the Sage!
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You pride yourself on your intelligence and meticulously researched content. Yes, there's a lot of false information out there, but you're someone your clients know they can trust. Clients come to you to expand their minds and feel comfortable letting down their walls because they know they won't be judged. Whether it’s learning a new skill or detailing the facts, you invite clients to share their learning and take ownership in their own education and impact on the world too. This is empowering and builds your clients' own trust in themselves.My advice? Don’t let your fear of losing credibility hold you back. Try to add a dash of personality to your brand’s voice. Smart and fun aren’t mutually exclusive and will help you to win clients too. Your brand message: Knowledge is power.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Use straightforward language: The Sage is characterised by understanding, so use simple language over more complex terms. If you do include a reference that your clients might not understand, make sure to explain it separately, so they aren't left feeling unsure. Nothing will drive clients away from your brand more than mistrust. Using simple language can help to increase transparency. 2. Clearly defined values: The Sage brand is principled, so make sure you clearly communicate these through your copy. We’re more likely to buy from people who reflect our core values and beliefs, so make sure you're creating content and services with your values at their heart.3. Use short, clear sentences: Break down complex topics and information into simple sentences and short paragraphs that invite curious browsers to learn something new without feeling like it's too much work.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
5.
Congratulations, you're the Magician!
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Friend, your brand is full of wonder and people are attracted to your charm and charisma. There's no doubt, you know how to put on a show and gather up a crowd. And you're great at getting your ideal clients involved too.Clients come to you for the promise of something better. The transformation you offer is what they desire and when they see you delivering results time and time again, they're curious and drawn by the mystery of everything that's involved. You're confident you can get them to the place they desire and that's exactly the kind of support they need. So what’s holding you back? The Magician brand is full of mystery and wonder, but don't let that overpower your clients' need for confidence and certainty too. No one can promise results, but they want to know that you do really understand their frustrations and offer a service that is created to meet their specific desires. Draw them in with wonder, but seal in their commitment through confidence.Your brand message: The potential for discovery is everywhere.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Create curiosity: Invite your ideal clients to get closer and explore the possibility of new opportunities with you by creating curiosity. You can do this through the use of ellipses (three dots...), asking questions and by tapping into your ideal client frustrations and desires, so they can see that you really do understand who they are. 2. Inject confidence: Balance the mystery and wonder with clear and short sentences, simple language and definite language. What can your ideal clients expect from working with you? This is an opportunity to swap out 'might' and 'could' with copy that makes them feel reassured.3. Eye-grabbing headlines: The Magician brand is full of charm and charisma. Bring people into your offering from the beginning by hooking their eyes on transformation-focused headlines that tap into their frustrations and ultimate desires.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
6.
Congratulations, you're the Innocent!
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Friend, your brand is caring, honest and values morality. All of this helps to make your ideal clients feel safe. And when they feel this way, they can relax and let their walls down, knowing that you're there to care for them when they've had a long day. That is very special.Clients come to you for your optimistic approach and wholesome good-vibes. In a world that can often make people feel stressed, you're always there to pick them up and make them feel good about themselves again.So what’s holding you back? Just because you're soft and caring doesn't mean your brand cannot pack a punch and stand up alongside the rest. A strong brand is all about consistent visual design and verbal messaging and a real in-depth understanding of your ideal client frustrations and desires. If you have those nailed, then you just need to believe in yourself. Your softness is your superpower!Your brand message: The simple things are the most full of joy.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Share your story: Your clients want to feel like you're always being honest with them. That means always being transparent and coming out from behind your business often. Share your story and tell people what you've been through and why you first started your business. The more your clients can relate to you, the more they will trust you and want to invest in your business and offering. 2. Clearly defined values: The Innocent brand is principled and behaves with an intention to do what's right, so make sure you clearly share your values through your copy. We’re more likely to buy from people who reflect our core beliefs, so make sure you're creating content and services with your values at their heart.3. Use short, clear sentences: Reflect your simplicity through clear and short sentences that make your copy easy to read. Your ideal clients want to feel safe with you. One way of doing this is by breaking down any complexities, so your copy is as accessible as possible.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
7.
Congratulations, you're the Explorer!
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Friend, your brand is adventurous and dares to discover the opportunity to gain complete freedom. You inspire your clients with the ambition you have to climb ever-higher and you encourage them to climb with you every step of the way.Clients are attracted to your optimism, go-getter attitude and the excitement with which you live life. It's infectious, so it's no wonder you do well to gather interest from people who are curious to try new things. You're their support - sometimes we all need a little encouragement to step into the unknown. With you by their side, clients feel like they can make the change.So, what’s holding you back? Remember, vulnerability creates room for discovery too. Let your clients know they don’t have to keep jumping from one challenge to another. It's ok to stop for a while, celebrate your achievements and explore inwards too. Knowing this will help your clients to relate to you more strongly and you'll welcome more enquiries as a result.Your brand message: You get one life, so let's make it an adventure.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Push the rules: The Explorer values freedom and dares to go after it. You can reflect this by pushing the traditional rules of grammar and punctuation. Maybe you don't begin sentences with capital letters, or you let your copy run sideways down the page. As long as it's clear, accessible and conveys your message, anything goes. 2. Inject energy: The Explorer brand is all about adventure so inject energy into your copy by using choosing monosyllabic language and exclamation marks. For headlines, begin with a verb so they sound more dynamic and make your clients wake up and want to take action.3. Use the active voice: The active voice will up the energy of your copy because it gives power to the subject of the sentence. In contrast, the passive voice is all about things passively happening and is much weaker. For example, consider, 'I'll take you through the steps' (active voice), versus 'the steps will be shown to you by me,' (passive voice).So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
8.
Congratulations, you're the Creator!
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Friend, you're a visionary and value self-expression, originality and imagination. It's for this reason that your clients feel excited by the opportunity and space you offer them to get involved and let their own creativity run wild.Clients come to you to be inspired and benefit from the seeds you offer for them to nurture their own creative growth. Alongside the regularity of work and society, your brand offers playfulness and possibility that's good for their soul.So what’s holding you back? In order for clients to become invested in what you offer, it needs to be anchored in familiarity, so they can easily springboard from what they already know to explore the creative innovation of your offering. This might mean using a step-by-step framework to explain how something works, sharing your story or rooting your offering in familiar client frustrations.Your brand message: If you dream it, you can create it.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Inject energy: The Creator brand is all about the excitement of innovation and free-flowing creativity, so inject energy into your copy by using choosing monosyllabic language and exclamation marks. For headlines, begin with a verb so they sound more dynamic and make your clients wake up and want to take action.2. Share your story: Your clients want to feel like they can relate to you. That means always being transparent and coming out from behind your business often. Share your story and tell people what you've been through and why you first started your business. The more your clients can relate to you, the more they will trust you and want to invest in your business and offering.3. Make room for possibility: Invite your ideal clients to get closer and explore the possibility of new opportunities with you by creating curiosity. You can do this through the use of ellipses (three dots...), asking questions and by tapping into your ideal client frustrations and desires, so they can see that you really do understand who they are. So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
9.
Congratulations, you're the Caregiver!
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Friend, your brand is full of compassion for others and this generosity of spirit is wholeheartedly welcomed and appreciated by your ideal clients. You're support character nurtures a community and your brand is all about growing and elevating this community spirit.Clients come to you to feel supported and part of something bigger. They're in it for the long haul and to make a real difference in the world for other people and the planet too. So, what's holding you back? Sometimes the Caregiver is so focused on the bigger picture and the community, that the individual can feel a little lost. How are you making each and every client feel special and valued? Yes, you are about helping the community, but every community is made up of individual clients, who want to receive support as much as they are interested in giving it.Your brand message: It's only through compassion for others that we can progress.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Share your story: Your clients want to feel like they can relate to you, not just to your cause. That means coming out from behind your business often. Share your story and tell people what you've been through and why you first started your business. The more your clients can relate to you, the more they will trust you and want to invest in your business and offering.2. Include your ideal clients: The Caregiver risks losing the individual in pursuit of trying to make a bigger difference. Make your ideal clients feel valued by speaking to them directly. Use the pronoun 'you' or 'we' to include them directly. Also ask them questions and invite them to take part, by giving feedback for example.3. Use questions to welcome interaction: Using questions in your headlines and email subject lines invites the participation of curious browsers and encourages them to come forwards and join your vision. So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
10.
Congratulations, you're the Ruler!
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Friend, there are no two ways about it - you rule. Your command and control have your clients in awe of your superiority. You're ambitious and hungry for success and lead your clients to be the best.In a world full of the ordinary, your clients come to you to stand out. Your brand is their gateway to enjoying the power and confidence that frames your personality and they'reSo what’s holding you back? Remember, vulnerability is a strength too. Let your clients know that great leadership comes from having failed. It will help them to relate to you more strongly and you'll welcome more enquiries as a result.Your brand message: In a world full of the common, we stand out above it all.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Use definite language: The Ruler is all about strong and confident leadership - you can reflect this by using a certain brand voice and definite language. Rather than 'might,' or 'could,' be confident about your understanding of your ideal client frustrations, the power of your service and the transformations that your ideal clients can expect. 2. Be bold: You're in control, so be bold. Punchy headlines and snappy one-liners demonstrate your trail-blazing ways. You create the rules, so make sure you stand out verbally and visually too.3. Use short, clear sentences: Reflect your confident brand voice through clear sentences. The Ruler is a leader archetype, so make sure that your copy is accessible and easy to understand.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
11.
Congratulations, you're the Jester!
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Friend, you know how to party! Your clients love interacting with your playful personality. Even when things get tough or don't go quite to plan, you know how to see the light side of life and in a serious world, that's a huge relief.Clients are attracted to your carefree optmism. They enjoy the entertainment you provide and are happy to join in with it, especially after a long day. You're the fun one and when your clients invest in your brand, they love being a part of the fun too.So what’s holding you back? Your clients are attracted by your playfulness, but their investment is serious. Make sure you treat their questions with the time and concern they deserve. This balance of serious and fun will help you to win clients who commit.Your brand message: Life should be enjoyed to the fullest.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Inject confidence: The Jester is unapologetically carefree. Reflect this through simple and definite language. What can your ideal clients expect from working with you? This is an opportunity to swap out 'might' and 'could' with copy that makes them feel reassured. 2. Use the active voice: The active voice will up the energy of your copy because it gives power to the subject of the sentence. In contrast, the passive voice is all about things passively happening and is much weaker. For example, consider, 'I'll take you through the steps' (active voice), versus 'the steps will be shown to you by me,' (passive voice).3. Focus on your ideal clients: Speak directly to your ideal clients to show that you take them seriously. This will also make them feel valued and more likely to invest. Use the pronoun 'you' or 'we' to include them directly. Also ask them questions and invite them to take part, by giving feedback for example.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞
12.
Congratulations, you're the Citizen!
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You're arm-in-arm with your ideal clients, as though you're already best friends. Clients love you because you're approachable, authentic and encourage them to be themselves too. With you, your clients can relax, embrace themselves and celebrate their achievements too. They feel supported because you meet them where they are and are in alignment with their goals.The connection that clients feel with you is unlike the kind of aspirational tie they have to other brands. You're all in it together - and being part of a community creates a strong feeling of comfort and belonging that's special and not easily found.So what’s holding you back? Clients love that they're similar to you, but make an effort to acknowledge their differences too. Flexible options or alternative formats to your offering will all be greatly appreciated.Your brand message: Let's work together to achieve our goals.Ready to uplevel? Read on for 3 ways to write copy that reflects your brand’s archetype ->1. Share your story: Use empathy to show just how similar you and your ideal clients are. Your clients want to feel like they can relate to you. That means coming out from behind your business often. Share your story and tell people what you've been through and why you first started your business. The more your clients can relate to you, the more they will trust you and want to invest in your business and offering. 2. Echo your clients: Create a brand voice that echoes your ideal clients to emphasise your similarity. Do they use slang? Then consider using slang too. Are they more polite and well-spoken? Then echo this in your voice too. We like people who sound like us and are more inclined to agree with them. 3. Connect with your ideal clients: Show the similarity between you and your ideal clients by using inclusive pronouns, such as 'we' and 'our' that collectively group you together. Also, speak to them directly, using 'you' to create a more direct connection.So, who am I? Let me introduce myself...Hello, hello 👋 My name's Gurpreet.I’m a Copywriter & Brand Clarity consultant for small business owners in the wellness space. I've been helping heart-lead business owners craft impactful, sales-driving copy that attracts their ideal clients for 7+ years and now I'm here to help you too!Feeling out of alignment with your brand? Spending ages editing your copy but unsure about whether it's landing? I can help you to get back on track so you're efficiently crafting messaging that you KNOW is reaching the hearts of your ideal clients.Because the truth is, the real problem isn't you or your offering - it's your messaging. It's your words that earn you sales. Get them wrong and you'll struggle to get any engagement, but get them right and you'll attract the exact people you want to work with and convert enquiries into consistent sales. 🎉P.S. Look forward to seeing me pop up in your inbox with more tips to transform your heart-led business 💌---Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Save my post on the archetype wheel. The brand archetype wheel is a handy overview of all 12 archetypes categorised by their character and general purpose. Keep it saved for when you need a quick reminder of the position your brand owns. 📄2. Download your archetype card. Pin this guide on your wall, so you have it on hand when you next write your copy. From your specific archetype values and fears, to example brands and your brand message, it will remind you of your key human personality traits, so you can keep your copy consistent. ✍️3. Book a 45-minute consultation with yours truly! Got a question or want some help taking your archetype further to craft copy that gets you more clients? Let's have a chat and get to work. 📞

What’s your business brand archetype?

Discover the human character traits that reflect YOUR brand and create stronger sales-driving connections with your ideal clients 🙌

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