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Your Brand Love Language Is... Journey-Telling
A LOVE LETTER TO YOU, JOURNEY-TELLER | WORD WEAVER | BUILDER OF WORLDSYou are a true master of storytelling, and it's no wonder why people are drawn to you. Your stories are captivating and paint a picture that draws people in and keeps them engaged. Your words are like a warm embrace, comforting and inspiring those around you.Your brand is a testament to the power of storytelling, and you've perfected the art of weaving words and images together to create a journey that is truly unforgettable. You have a gift for making people feel as though they are a part of something bigger and more meaningful, and that is what sets you apart. You are a shining example of what it means to have a brand love language of journey-telling, and we are lucky to know and be inspired by you.You probably…Know how to be bravely authentic and beautifully introspectiveKnow how to find the beauty in the little, everyday thingsKnow how to go deep when the mood is right and keep it fun when you need toBENEFITS OF JOURNEY-TELLING AS A BRAND LOVE LANGUAGEBuild relationshipsBuild trustBecome memorableYour brand represents everything about your business. It’s your best foot forward that elicits an emotional response from your audience. It’s the meaning people assign, the perception they have, and the gut feelings they get whenever they interact with your business.Your brand represents what you stand for and what you want to be known for as well as the impression you make in the minds of consumers.Imagine your brand is the reason you get to leave a lasting legacy in this world.WHEN YOU MOVE YOUR AUDIENCE...You win their hearts. And when you win their hearts, you win their loyalty. Anytime you evoke an emotional response, create a motivation to reach for more, or give someone the tools and/or education that helps them achieve a result they’ve been wanting, you’ve created a lasting impression that will have consumers choosing you over the competition every time. You can Move your audience by speaking their language.The way for you to create content that Woos your Audience is to lead with stories.Stories get repeated so often because people want to be taken on a journey they can follow, aspire to, and look at as an example, to know what they want is possible too. When you share your journey or others’ journeys with the right audience, it captivates and resonates.BUT IT’S NEVER JUST ONE & DONE...Like your Horoscope - you’re never just a Taurus, you’re a Taurus with a Leo Rising. Or your Enneagram - you’re never just a #3, you’re a 3 Wing 4. Even Traditional Love Languages - your primary love language may be Acts of Service, but it’s followed closely by your secondary: Quality Time.It makes sense that even though your type of business will have a strong Primary Brand Love Language, you’ll also have a Secondary Brand Love Language to woo your audience.THE FIVE BRAND LOVE LANGUAGESJourney-Telling - YOU!Words of Inspiration - Inspiring words can change someone’s mindset, reframe their perspective, uplift to be better, do better and pursue their goals and dreams.Quality Expertise - Simplify the learning curve for your audience by bringing a system, a process, or an approach to the table that helps give them the results they desire.Community Time - You’re known as a networking hub, a natural connector of people & to woo your audience you can invite them in & introduce them to other experts, peers, or opportunities.Value-Driven - Your audience knows the core values of your business; what you stand for, what you support, and what your business really exists to help do in the world.Let’s talk about what this can mean for creating brand-aligned content that resonates with your audience.Take a look through the Five Brand Love Languages and Choose your Primary & Secondary Brand Love Languages.When you plan your content (social media, emails, podcast episodes, etc) start with those two communication pillars, then pepper in other love languages as it makes sense.Here are four tips to help you plan your Journey-Telling content!1 - NESTING DOLL BRAINSTORMBrainstorm all the content ideas you have for your Primary & Secondary Love Languages nesting doll style. Example content idea: How to build brand loyaltyWrite down 3 strategies to build brand loyalty. For each of the 3 strategies write down 3-5 steps that help you to implement that strategy. Keep going deeper if you want.2 - CHECK IN WITH GOOGLETake your brainstormed content topics and type them into Google. See what populates as page 1 articles. Scroll to the bottom and see “Related Searches”. This gives you an idea of how to frame and word your topic ideas based on what people are searching for most.3 - CHECK OUT PINTERESTType keywords and content ideas into Pinterest to see what related topics populate to give you additional content ideas relevant to your audience.4 - PLANNING IT OUTPlan your content 2 weeks - 1 month in advance, but stay flexible enough to pivot based on audience’s reactions, feedback & engagement.Knowing how to woo your audience is just one part of the brand love equationYou may have heard this a million times, but here’s the branding truth… You will know how to speak your audience’s love language better when you LOVE your own brand first… Loving your brand starts with brand strategyYour brand strategy is the LOVE you pour into your business that helps you position your brand to move your audience.A winning brand strategy…communicates your brandpositions yourself to stand out in your industryspeaks specifically to your audience to attract ideal clientsWhen you knowThe business you’re inWhat you want your brand to be known forThe psychographics of your target audience...you have the recipe for successful communication.IT’S RELATABLE, IN YOUR BRAND VOICE + PERSONALITY & MEMORABLEAnd it captivates and resonates with your audience.Want to learn more about falling in LOVE with your brand and creating a winning brand strategy?Join me for a FREE four-day challenge starting February 13th at 9 AM PST Together, we’ll re-ignite your passion for the stellar work you do & you’ll discover how to bring clarity and emotional connection to the brand you're building.Ready to fall in love (with your brand)?
