Find Your Brand's COLOR Personality

Quiz Questions

• 1.
  Let's dive right in. What's your brand's vibe?

  • A.
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    earthy and natural
  • B.
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    feminine and romantic
  • C.
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    playful and nostalgic
  • D.
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    youthful and fresh
  • E.
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    edgy and modern
• 2.
  Which emojis best describe your brand?

  • A.
    🥑 🌿 ☯️
  • B.
    💍 🌹 🪞
  • C.
    🪩 🌈 🍒
  • D.
    🔮 🖤 ✨
• 3.
  What’s your go-to morning drink?

  • A.
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    Oak milk latte
  • B.
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    Classic cold brew
  • C.
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    Lemon water
  • D.
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    Green juice
  • E.
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    Peanut butter smoothie
• 4.
  What industry does your business fall into? (select all that apply)

  • A.
    creativity + marketing 🎨
  • B.
    food and wellness 🥬
  • C.
    beauty 💅🏼
  • D.
    e-commerce 🖥️ 🛍️
  • E.
    fitness 🚴
  • F.
    other ❔
• 5.
  What’s the ultimate mission behind your biz? 

  • A.
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    Spreading joy! People come to me for a quick pick-me-up, entertainment, and a laugh or two.
  • B.
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    Providing guidance. I want to give people the tools they need to live their healthiest, happiest lives.
  • C.
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    Being authentic. My audience trusts me to give them in-depth, soulful information.
  • D.
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    Inspiring confidence. I want my audience to feel beautiful and comfortable in their skin.
  • E.
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    A fresh perspective. I love sharing my unique POV and giving people a different way to look at the world.
• 6.
  Last question! What's your brand's spirit plant?

  • A.
    🌼 Daisy - playful and light-hearted
  • B.
    🌹 Rose - romantic and a little dramatic
  • C.
    🪻Lavender - fresh and light
  • D.
    🪷 Lotus - peaceful and calming
  • E.
    🌴 Palm Tree - casual and too cool

Quiz Outcomes

• 1.
  The Grounded Guru

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  Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are apricot and morning blue – now sit tight while I tell you why...Your brand is all about offering support to those who may be struggling. You nurture your audience with products and services designed to make their lives healthier and happier, so your colors should speak to that same message, right?Because of its cheerful warmth, apricot is an apt option for your brand, especially when paired with revitalizing, rejuvenating morning blue. Your colors will soothe your customers and clients and encourage a more optimistic outlook! That's the power of a palette."Color! What a deep and mysterious language, the language of dreams." – Paul GauguinApricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...1) Start with an emotionBy starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...2) Find colors for your desired emotionSince colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.3) Choose complementary colorsOnce you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾Who's behind all these branding insights? Let me fill you in, friend...Howdy and welcome! I'm Rebecca, the founder and lead designer behind Daisy Creative Co. We help small business and wellness brands cultivate the business of their dreams with custom branding and website design. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!3 resources to help you narrow down your brand identity...1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!2) Follow us on IG! I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨
• 2.
  The Romantic Warrior

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  Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are yellow and Prussian blue – now sit tight while I tell you why...Your brand is all about offering in-depth information – you nurture your audience with reliable products and services designed to make their lives that much simpler, so your colors should speak to that same message, right?Because of its warmth, yellow is an apt option for your brand, especially when paired with wise, sincere Prussian blue. Your colors will calm your customers and clients and encourage their curiosity! That's the power of a palette."Color! What a deep and mysterious language, the language of dreams." – Paul GauguinApricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...1) Start with an emotionBy starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...2) Find colors for your desired emotionSince colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.3) Choose complementary colorsOnce you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾Who's behind all these branding insights? Let me fill you in, friend...Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!3 resources to help you narrow down your brand identity...1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨
• 3.
  The Serene Optimist

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  Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are indigo and green Pantone – now sit tight while I tell you why...Your brand is all about creativity and imagining new solutions to decades-old problems. You push your audience to think outside the box and lean into their intuition without fearing judgement, so your colors should speak to that same message, right?Because of its freshness, green Pantone is an apt option for your brand, especially when paired with wise, sincere indigo. Your colors will excite your customers and clients and encourage a more original outlook! That's the power of a palette."Color! What a deep and mysterious language, the language of dreams." – Paul GauguinApricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...1) Start with an emotionBy starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...2) Find colors for your desired emotionSince colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.3) Choose complementary colorsOnce you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾Who's behind all these branding insights? Let me fill you in, friend...Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!3 resources to help you narrow down your brand identity...1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨
• 4.
  The Radiant Innovator

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  Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are sunshine yellow and teal – now sit tight while I tell you why...Your brand is all about fun! You want nothing more than for your audience to crack a smile and let loose, so your colors should speak to that message, right?Because of its playfulness, sunshine yellow is an apt option for your brand, especially when paired with a rich teal indigo. Your colors will excite your customers and clients and encourage a more positive outlook! That's the power of a palette."Color! What a deep and mysterious language, the language of dreams." – Paul GauguinApricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...1) Start with an emotionBy starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...2) Find colors for your desired emotionSince colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.3) Choose complementary colorsOnce you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾Who's behind all these branding insights? Let me fill you in, friend...Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!3 resources to help you narrow down your brand identity...1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨
• 5.
  The Soulful Rebel