How strong is your marketing strategy? 

Quiz Questions

• 1.
  How would you describe your current marketing strategy?

  • A.
    I'm just starting, so it's a bit of a trial and error.
  • B.
    I have a marketing plan, but I'm unsure if it's as effective as possible.
  • C.
    I have a robust marketing strategy in place that's showing results.
  • D.
    I am constantly innovating and testing new marketing strategies.
• 2.
  How confident are you about your knowledge of various marketing channels?

  • A.
    I have a basic understanding, but there's much to learn.
  • B.
    I know my way around a few channels, but could improve my knowledge.
  • C.
    I'm very familiar with several marketing channels and use them effectively.
  • D.
    I'm always exploring new channels and platforms to reach my audience better.
• 3.
  How confident are you in achieving your marketing goals?

  • A.
    I'm generally able to reach my marketing objectives.
  • B.
    I have a fairly good track-record but sometimes fall short.
  • C.
    I have my ups and downs, it's a learning process.
  • D.
    I don't have specific marketing goals.
• 4.
  What's your biggest challenge with marketing?

  • A.
    I need to learn more about the basics of marketing.
  • B.
    I'm not sure if I'm implementing the right strategies.
  • C.
    I sometimes struggle to keep up with the latest trends and techniques.
  • D.
    I want to innovate and stay ahead of the competition constantly.
• 5.
  How do you measure the success of your marketing efforts?

  • A.
    I'm not sure how to measure success yet.
  • B.
    I look at basic metrics but could use more insights.
  • C.
    I regularly analyze metrics and adjust my strategy based on the results.
  • D.
    I use advanced analytics to measure success and forecast future trends.

Quiz Outcomes

• 1.
  Marketing Strategist in the Making

  You're on the right track! Consider diving deeper into specific areas of your marketing strategy. Focus on these areas: Data: Get comfortable with advanced analytics tools to gain deeper insights into your audience's behaviour and preferences. Data can be a goldmine for refining your strategy. Pro tip: We love data analytics tools like MonsterInsights or Google Analytics for your website and Metricool for social media. Content: Explore and implement various content types and channels. Keep a content calendar for consistency, and prioritize the content that resonates with your audience. Remember, a clear and straightforward message sells every time. Pro tip: Keep four content pillars as topic ideas that you will create content about monthly. SEO: Enhance your website's online visibility by investing time into keyword research, on-page SEO, and backlink strategies. We love using tools like Ubersuggest for our clients. For starters, Figure out what your audience is searching for to find businesses like yours and create content answering those questions. Pro tip: Need help determining what they are searching for? We love using the tool AnswerThePublic Social Media Marketing: Familiarize yourself with various social media platforms and make each work to your advantage. Customize your approach to engage with your audience. All platforms are not created equally; don't rush this process. Our best advice: Focus on the platforms you know your audience is already on, not the ones everyone is raving about. Email Marketing: This is where it's at. Take your email marketing strategy to the next level by segmenting your audience, personalizing content, and optimizing email timing. Talk to your people on a deeper level. Build those connections. My name is Iwinet Stewart, and I help established businesses and their leaders win at marketing by creating a marketing strategy that grows their business and increases their visibility. The tips outlined in your quiz results are some of the very strategies our small to medium-sized business clients have implemented to grow their business with the help of Systematic Marketing Solutions. For the time-starved business leader ready to outsource their strategy to a trusted marketing firm - Book your session below, and we'll build you a marketing strategy that gives your business the growth it deserves.
• 2.
  Marketing Pro-ish

  You have a solid understanding of strategic marketing and are unafraid to test new strategies. However, even pros can benefit from fresh perspectives. Advanced Analytics: Dive deeper into data analytics to identify trends, patterns, and actionable insights. Use this data to make informed marketing decisions and track ROI more effectively. Pro tip: Check out what items are left in the cart the most and which website pages have the highest bounce rate, then work on making the most of those updates for your audience. We love using the tool Microsoft Clarity, its next level for assessing behaviour analytics. It shows videos of users navigating your website.Segmentation and Personalization: Make Your Leads Feel Special! Utilize advanced audience segmentation to create tailored content and offers that boost engagement and drive higher conversion rates. Easy segmentation and personalization ideas: Celebrate birthdays with a personalized message from your brand—everyone loves a birthday surprise! Also, consider segmenting based on demographics and purchase history, a guaranteed strategy for winning over your audience.Email Marketing: This is where it's at. Take your email marketing strategy to the next level by segmenting your audience, personalizing content, and optimizing email timing. Talk to your people on a deeper level. Build those connections. There are plenty of email platforms out there to get started. Flodesk and Mailchimp are common, easy to use and novice-friendly. Conversion Rate Optimization: You are a business leader who gets conversion rates and wants to maximize your ROI. Fine-tune your website and landing pages to enhance conversion rates and user experience improvements to capture more leads and sales. Pro tip: Consider adding a short video highlighting the benefits of one of your services on your website. Make it personable and easy to convert your website visitors. Marketing Automation: Explore advanced marketing automation techniques to streamline workflows, nurture leads, and provide an enhanced customer journey. Steal this workflow: If you're an e-commerce business, create a workflow that triggers when a lead signs up for your newsletter. Include the following:A welcome email with a special discount for their first purchase.Follow-up emails showcasing popular products or seasonal offers.Abandoned cart reminders if they leave items in their cart without purchasing.Personalized recommendations based on their browsing and purchase history.Post-purchase emails expressing gratitude, requesting reviews, and suggesting related products.You not only nurture leads, but streamline the entire customer journey, from initial contact to post-purchase engagement.My name is Iwinet Stewart, and I help established businesses and their leaders win at marketing by creating a marketing strategy that grows their business and increases their visibility. The tips outlined in your quiz results are some of the very strategies our small to medium-sized business clients have implemented to grow their business with the help of Systematic Marketing Solutions. For the time-starved business leader ready to outsource their strategy to a trusted marketing firm - Book your session below, and we'll build you a marketing strategy that gives your business the growth it deserves.
• 3.
  Systematic Marketer

  Your approach is systematic and well-structured, but there's always room for refinement and innovation.Competitor Analysis: Regularly assess your business' competitive landscape. Monitor competitors' strategies, products, and customer feedback to identify opportunities for differentiation and innovation.Pro tip: Become a "Secret Shopper" for your competitors. Experience their offerings as a customer to uncover strengths, weaknesses, and opportunities for differentiation. This insight can guide your marketing strategy to gain a competitive edge.Customer Advocacy: Encourage satisfied customers to become brand advocates and share their positive experiences. This strengthens loyalty, drives growth, and showcases your customer-centric and community-focused approach. Pro tip: Implement an automated customer feedback process.Thought Leadership: Share your knowledge and expertise with peers in the industry. Consider speaking at conferences, publishing thought leadership content or being a podcast guest. Pro tip: LinkedIn was made for business leaders like you! Diversity, Inclusion, Social Impact, and Charity: Integrate diversity and inclusion into your marketing campaigns while showcasing your commitment to a diverse customer base. Consider leveraging your marketing efforts to promote social impact and charitable initiatives. Create content that resonates with diverse audiences and highlights your dedication to making a positive difference beyond the business. Pro tip: Give back! Today's consumers often support brands that demonstrate a commitment to social causes. Data-Driven Decisions: A systematic marketer relies on data to make informed decisions. At this level, business leaders have set clear growth objectives, use customer feedback and competitor analysis to stay ahead of the curve and are committed to continuous learning adaptation. Pro tip: As an established business leader, you have the vision and capacity to work with a Fractional CMO. That's taking strategy to the next level. My name is Iwinet Stewart, and I help established businesses and their leaders win at marketing by creating a marketing strategy that grows their business and increases their visibility. The tips outlined in your quiz results are some of the very strategies our small to medium-sized business clients have implemented to grow their business with the help of Systematic Marketing Solutions.For the time-starved business leader ready to outsource their strategy to a trusted marketing firm - Book your session below, and we'll build you a marketing strategy that gives your business the growth it deserves.