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You're an Innovative Therapist 🎉
Your results are in!OMG you visionary therapist, you! You're the perfect fit for an online program! Woo! Let’s reboot, revamp, and relaunch your online program, shall we?What an ambitious and inspiring go-getter you are! Not only have you dreamt of broadening your horizons and moving away from the ‘Therapy Chair’ … you’ve taken it a (huge!) step further and actually done something about it by creating an online program.You. Are. AMAZING!Now we know what you’re thinking - “I’m not that amazing. My program sorta 'flopped'.” 🤦♀️But here’s the thing you need to know…Most people never move from idea to action. They live with their creative ideas, hopes, and dreams in their heads and hearts, but they never see the light of day.Not only is this sad for them, it’s sad for all the people whose lives would have been changed by their offering, should they have had the courage and passion to bring it to life.But YOU - you did the thing! You took action and created an online program! In saying this, I know how deeply frustrating and disheartening it can be to create something and believe in it so deeply, only to not have people respond to it in the way you’d hoped.All entrepreneurs have been there so know that you’re not alone in your experience!What’s exciting though, is that with a bit of business education, your work can get seen by your dream people, and you can move away from the ‘Therapy Chair’ in no time!Your next step is to...Review your marketing and sales strategy.All my years of successfully selling online programs, and teaching other therapists how to do the same has highlighted one important thing…When an online program ‘flops’ the first place to look is your marketing and sales strategyWhile therapists have high-level clinical skills, many lack the knowledge and skills they need to market their online program and get it seen and sold (because unfortunately, successful selling requires you to do more than just pop a post or two on Instagram, send out a newsletter, tell your friends and hope for the best - which many people, myself included, have done!)Marketing and selling are skill sets that for most, need to be learned…And the great news about this is that they can be learned, easily and without years of hard study!Step 1: Review your last launch (with kindness and open-mindedness)What worked?What didn’t work?Did you do market research?Was your niche narrow enough? (Tip: the more refined the niche, the more likely you are to succeed. Broader is not better)Where did you market your online program?How would your most courageous self have reached more people in your marketing?Did you have a marketing plan? Or did you fly by the seat of your pants?Did you have support from a mentor? Where do you have gaps in your knowledge and skills?Looking over your marketing copy with fresh eyes - is it compelling? Does it speak directly to your dream program participant? Does it share transformations over inclusions (aka does it tell people how the program will change their life and not just what they’ll get if they join your program?)I want you to know that failure is inevitable in the online program space - in life generally! Don’t give up just because your first attempt didn’t go to your plan.Be empowered by your ‘failure’. Learn from it. Grow from it. Use it to propel you forward as a more knowledgeable and resilient therapist entrepreneur!Step 2: UpskillNow that you know your knowledge and skill gaps, it’s time to plug the holes.Get a mentor, surround yourself with expanders who you can learn from and be inspired by, and learn, learn, learn. To help you on your way, I’ve popped some helpful links from our Therapists Rising podcast into an email that will land in your inbox in just a few days, so be sure to keep an eye out!Where to from here?A copy of your results is on its way to your inbox right now.I’ll also be back in touch in time, with more guidance and practical advice to help you bring your online program to life.Change is just around the corner! You’ve got this!Dr. Hayley and the Therapists Rising team. XWant some other ways to get you moving on journey?1. Tune into our Therapists Rising podcast and hear from inspirational therapists who have dreamt bigger for themselves and their impact!2. Join us on social media. We're on Facebook & Instagram so head over and send me a DM to say hi, I'd love to connect!... until I discovered the gift that is online programs.Without one word of a lie, creating online programs changed my life. Not only were they my road to financial freedom, they were also my road to inner fulfillment, impact, meaning, and deeper relationships with my family.I want this for you too, which is why I created Therapists Rising and now support therapists to evolve beyond the 1:1 clinical hamster wheel that keeps your income and impact capped and forces you to work in a rigid ‘box’, and create an additional income stream, and make your own working rules, with an online program.Using my proven framework, I teach therapists the exact steps they need to take to easily and easefully leverage their experience and skills to create and sell a successful online program.