WHAT’S YOUR BRAND'S UNIQUE HOOK?

Quiz Questions

• 1.
  First question! How long has your brand been around?

  • A.
    Freshly launched!
  • B.
    6 months - a year
  • C.
    1-5 years
  • D.
    5+ years
• 2.
  When you think about your brand, what excites you the most?

  • A.
    The way my brand advocates for important causes.
  • B.
    My brand's innovative approach and unique methods.
  • C.
    The personal connection I have with my audience.
  • D.
    The big vision and purpose that drive my brand.
• 3.
  How do you want your customers to feel after interacting with your brand?

  • A.
    Connected and valued on a personal level.
  • B.
    Amazed by the creativity and ease of our proven approach.
  • C.
    Motivated by our vision and eager to be part of our journey.
  • D.
    Inspired to support the causes and/or values we stand for.
• 4.
  What do you believe sets your brand apart in your industry?

  • A.
    The groundbreaking methods and processes we've developed.
  • B.
    Our forward-thinking vision and the purpose that guides us.
  • C.
    The genuine and relatable personality of our brand.
  • D.
    Our unwavering commitment to the values we stand for.
• 5.
  If your brand's messaging was a hit TV show, which one would it be?

  • A.
    Image Source

    "Friends" - because just like the show, your brand values relationships and community.
  • B.
    Image Source

    "Shark Tank" - your brand's innovative processes and unique approach would impress any investor.
  • C.
    Image Source

    "The Oprah Winfrey Show" - your personal journey and authenticity resonate with audiences just like Oprah's.
  • D.
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    "Star Trek" - your brand's 'why' is all about exploring new frontiers and shaping the future.
• 6.
  Which quote best describes your brand's approach to overcoming challenges?

  • A.
    "The only way to do great work is to love what you do." - Steve Jobs
  • B.
    "Innovation distinguishes between a leader and a follower." - Albert Einstein
  • C.
    "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou
  • D.
    “People don’t buy what you do; they buy why you do it.” Simon Sinek
• 7.
  What's your approach to building a lasting relationship with your audience?

  • A.
    Image Source

    Taylor Swift - You're all about creating a loyal fan base and making your audience feel like they're part of your journey.
  • B.
    Image Source

    Bono - You use your platform to advocate for causes you believe in, creating a deeper connection with your audience.
  • C.
    Image Source

    David Bowie - Known for his constant reinvention and innovation, you keep your audience excited and engaged.
  • D.
    Image Source

    Beyoncé - You inspire your audience with your vision and drive, creating a powerful and loyal following.
• 8.
  How does your brand contribute to your customers' success?

  • A.
    By empowering them to make a difference through their choices.
  • B.
    By providing them with cutting-edge tools and methods.
  • C.
    By inspiring them with our story and personal growth.
  • D.
    By guiding them towards a greater purpose and vision.
• 9.
  What's the core message you want to communicate through your brand?

  • A.
    That we stand for something greater than ourselves.
  • B.
    That we are pioneers, always pushing the boundaries.
  • C.
    That we value genuine connections and community.
  • D.
    That we are driven by a vision that inspires change.
• 10.
  Last question! Which best describes the type of business owner you are?

  • A.
    Passionate product maker
  • B.
    Savvy service provider
  • C.
    Creative to the core
  • D.
    Expert educator, speaker, or author

Quiz Outcomes

• 1.
  The Business Visionary

  In order to stand out, you want to focus on showing how your brand is more than just a business - it’s a mission fueled by a purpose that goes beyond the products or services you sell. As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” Your ‘why’ is your guiding star, the big vision that ignites your passion and sets your course. Use this to connect with your audience, to captivate their interest and position your brand as a forward-thinker and trailblazer in your field.
• 2.
  The Value-Driven Brand

  Your brand is a beacon of core values that resonate deeply with your audience. This alignment not only shapes a positive perception of your brand but also fuels its success. You're not just selling products or services, you're championing social or environmental causes that matter. Use this unique hook to position your brand as a force for good, just like Disney's family values or Patagonia's environmental advocacy.
• 3.
  The Revolutionary Approach

  Your brand thrives on innovation and unique processes that set you apart from the crowd. This isn't just about what you do, it's about how you do it in a way that's uniquely you. Whether it's a special method for sourcing coffee beans or a step-by-step approach to building an email list, your unique framework is your secret weapon. Harness this to position your brand as a trailblazer in your industry.
• 4.
  The Personal Brand Like-Ability

  Your brand is you, and people can't get enough of your charisma and authenticity. You're not just a business owner, you're a motivator, an influencer, and a community builder. Your ability to connect with people on a personal level is what makes your brand so irresistible. Use this to your advantage by continuing to show up, connect, and make your audience feel seen, heard, and valued.