Choose Your Aesthetic Vibes & Find Your Perfect Brand Style

Quiz Questions

• 1.
  What's the vibe of your brand's story?

  • A.
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    It's like that first sip of a latte on a chilly morning—clear, comforting, and totally intentional.
  • B.
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    Your brand's like a cozy vintage sweater—classic, with an embrace that feels like home.
  • C.
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    Think of a groundbreaking startup—where tradition meets a fresh, edgy twist.
  • D.
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    It's the electric pulse of a live concert—intense, unforgettable, and full of fire.
• 2.
  If your brand was doing 2000's karaoke, which lyrics are on the screen?

  • A.
    Me, Myself, and I - the Beyoncé version
  • B.
    Mr. Brightside - The Killers
  • C.
    A Thousand Miles — Vanessa Carlton
  • D.
    Making Memories of Us — Keith Urban
  • E.
    Thong Song — Sisqo
  • F.
    Can't Get You Out of my Head — Kylie Minogue
• 3.
  Which animal matches your brand's personality?

  • A.
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    Answer A
  • B.
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    Answer B
  • C.
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    Answer C
  • D.
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    Answer D
  • E.
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    Answer E
  • F.
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    Answer F
  • G.
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    Answer G
• 4.
  Pick a time of day.

  • A.
    Soft spring mornings in a meadow.
  • B.
    Twilight.
  • C.
    Time is a circle.
  • D.
    Midnight.
• 5.
  Which brand archetype fits yours?

  • A.
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    The Caregiver
  • B.
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    The Explorer
  • C.
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    The Lover
  • D.
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    The Jester
  • E.
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    The Hero
  • F.
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    The Creator
• 6.
  What's your biggest challenge when it comes to creating your aesthetic?

  • A.
    It's easy for me to create style for someone else, but I’m indecisive when it's for myself.
  • B.
    Finding the time — there are so many other aspects of my business that I'd rather focus on... design is something with indirect results.
  • C.
    I’m good at a lot of things, but visual branding isn't one of them. I need help.
  • D.
    None of the above… I feel pretty great about my style, I get amazing feedback from my followers.
• 7.
  Which of these quotes about sales MOST speaks to you?

  • A.
    “Always do your best. What you plant now, you will harvest later.” — Og Mandino
  • B.
    “It is better to fail in originality than to succeed in imitation.” — Herman Melville
  • C.
    “What differentiates sellers today is their ability to bring fresh ideas.” — Jill Konrath
  • D.
    “Success isn't just about what you accomplish in your life; it's about what you inspire others to do.” — Unknown
• 8.
  Your fairy grandmother is going to grant you one beautiful website wish — what wish do you ask for?

  • A.
    It instantly reveals who I am to my clients, with a design so intuitive and inviting that they feel personally welcomed. The layout, the fonts, the colors—all perfectly aligned to tell my story, effortlessly guiding my clients right to where we need to connect.
  • B.
    A deeply resonant design and vision that immediately clarifies who my ideal customers are and how my brand will serve them for years to come.
  • C.
    The aesthetic speaks my language, appealing directly to those who will love not just what I do, but how I see the world. It showcases all my hard work—it's my pride and joy.
  • D.
    It's daring and heartfelt. From the homepage to the contact form, it embodies the passion of my work. The vibrancy of my brand is on full display, compelling my clients to engage and embrace the journey we'll take together.

Quiz Outcomes

• 1.
  Creative and Artistic

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  You're a trendsetter and a natural born influencer — you're also super charismatic and entertaining!You have a knack for leading the pack and spotting style before anyone else. Whether in your party clothes or weekend duds you have a way of gathering followers.This visual intuition will come in very handy as you work on developing your unique brand fingerprint.Don’t hold back now, friend! This is your chance to put all that talent to work. When it comes to personal branding, it’s all about you!Turn your trials into joy and money. I mean, let’s face it, you’ve faced some challenges and come out smelling like a rose. That’s passion, my friend, and passion translates into changing the world.Here's a design tip to catapult your brand into the public eye:Creating a visual identity that cheers 📣 “I’ve been where you are and I’m here for you!” inspires you to go forward and it comforts your tribe knowing what to expect.Choose colors and fonts that are current and up-to-date. Keep your eye on Pantone’s annual announcements in early December. Since the year 2000 they’ve been influencing design colors....You can slightly alter your brand each year to stay recognizable while but keeping ‘em guessing!Creating a personal brand that’s relatable is your ticket to amping up your authority and getting seen effortlessly.“If no one hates it, no one really loves it.” — Jessica WalshBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!
• 2.
  Bold and Passionate

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  You’re bold and vivacious, clear and concise! Your ideal customer knows exactly what to expect when they show up in your shop, and you're super charismatic and entertaining.Your personal brand is all about getting quality merch into the hands of your customers. But you don’t stop at sales, you make sure your patrons are repeat purchasers by creating fun, exciting, trustworthy shopping experiences.You’ve built your biz on referrals and repeat purchases.Quality over quantity is your M.O.If you've solved problems in your own life, chances are good your story will help someone else solve theirs.Your fearless passion and enthusiasm translates into changing the world of commerce.Here's a design tip to catapult your brand into the public eye:Creating a visual identity that cheers 📣 “I’m confident I’ve got products to meet your needs!” is an inspiration and a comfort to your tribe knowing they can expect quality and consistency.Choose bold colors, clean lines, and crisp fonts to convey your brand’s style.“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton GlaserBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!
• 3.
  Timeless and Captivating

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  Hi, my sweet friend! You're sunshiny, caring, and you have a knack for creating beauty through your warm, simple minimalism.You're generous, supportive, and the friend everyone turns to for advice. You have a knack for giving everyone a seat at the table. Creating an inclusive online community is not only going to light you up… it's what'll make you known.Your focus is service with a smile. You want to build a genuine community on platforms you feel comfortable with and make sure you stay in touch with your email subscribers. Whatever you choose, make connection the bottom line. You will become known by helping others to thrive!Here's a design tip to catapult your brand into the public eye: Choose warm, muted colors, fonts with soft edges, and maybe even some flourishes decorated with transparent layers.Whatever you choose, keep it minimalistic and refined, and your style will shine through.You have a powerful story to share. So get brave and go for it, friend!"Reciprocity is part of a healthy ongoing relationship. Nurture it by giving before asking for a request.” — Robert CialdiniBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!
• 4.
  Sleek & Inviting