Which Brand Archetype Resonates Most With Your Core Values and Passions?

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Quiz Questions

1.
What drives your passion in your art or business?
- A.
  Creating something original and impactful.
- B.
  Building a community and shared experiences.
- C.
  Exploring new possibilities and innovations.
- D.
  Ensuring stability and support for all involved.
2.
What is your ultimate goal for your brand?
- A.
  To leave a mark on the world with my creations.
- B.
  To create a space where everyone feels they belong.
- C.
  To break new ground and redefine standards.
- D.
  To be a steadfast place of support and trust.
3.
How do you want people to feel when they encounter your brand?
- A.
  Inspired by creativity and vision.
- B.
  Welcomed into a passionate community.
- C.
  Excited by the promise of adventure.
- D.
  Comforted by reliability and support.
4.
Which core values resonate most with you?
- A.
  Innovation and artistic expression.
- B.
  Inclusivity and shared joy.
- C.
  Courage and pioneering spirit.
- D.
  Dependability and nurturing.
5.
How do you build community with your audience?
- A.
  By sharing my creative process and inspiring others.
- B.
  Through engaging experiences and personal connections.
- C.
  By leading the way in uncharted territories.
- D.
  By being a reliable source of information and support.
6.
What makes you most excited about the future of your brand?
- A.
  The potential to revolutionize my industry with creativity.
- B.
  The growth of my brand's community and culture.
- C.
  The adventures and challenges that await.
- D.
  The lasting impact and legacy of trust I'm building.
7.
What's your go-to strategy when communicating your brand's message?
- A.
  Highlighting my unique vision and creative projects.
- B.
  Fostering dialogue and shared stories.
- C.
  Showcasing my brand's bold and adventurous side.
- D.
  Emphasizing my brand's reliability and customer experience.
8.
If your brand were a person, which quality would you want it to be known for?
- A.
  Being a visionary and trendsetter.
- B.
  Being the life of the party and a friend to all.
- C.
  Being an intrepid explorer and innovator.
- D.
  Being a guardian and trusted advisor.
9.
When faced with a challenge in your work, what's your instinctive approach?
- A.
  Innovate a unique solution.
- B.
  Seek support and collaboration.
- C.
  Embrace the challenge head-on.
- D.
  Provide a reliable resolution.
10.
When it comes to your brand, what keeps you up at night?
- A.
  Finding new ways to express my brand's creativity.
- B.
  Ensuring my brand remains a welcoming and inclusive space.
- C.
  Staying ahead of the curve and leading the pack.
- D.
  Maintaining the trust and support of my people.
11.
What's the first thing you focus on when planning your brand strategy?
- A.
  Unleashing creativity to differentiate my brand.
- B.
  Creating a sense of belonging and shared values.
- C.
  Charting a bold and unique path for my brand.
- D.
  Building a foundation of stability and customer loyalty.

Quiz Outcomes

1.
Core Motivator: Fulfillment & Independence
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The Innocent, Sage, and Explorer archetypes all seek to fulfill a longing for an ideal place where they feel fully themselves and at home. These archetypal stories emphasize self over belonging, though in different ways. The Innocent is filled with wonder at the beauty of the world and longs for a simple, values-driven life. The Sage seeks happiness and freedom through knowledge, a high level of consciousness, and fulfillment in the here and now. The Explorer embarks on an inner and outer journey, going out into the world to find an outer experience that aligns with their journey of self-discovery.
2.
Core Motivator: Belonging & Enjoyment
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The Regular Guy/Gal, Lover, and Comedian are driven by a desire to connect. The Regular Guy/Gal story promotes equality and evokes a strong sense of camaraderie, often freely giving away advice and value and taking on the role of a trusted friend. Lovers believe that passion is what makes anything worthwhile. At its fullest expression, this archetype engages our souls, with a spirited appreciation for beauty, closeness, and collaboration. Joyfully living in the moment, the Comedian combines intellect and the unexpected to delight their audience. Their carefree and relatable attitude puts their audience at ease and invites them to not take things too seriously.
3.
Core Motivator: Leaving a Mark on the World
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The Hero, Outlaw, and Magician empower ordinary people to rise above challenges, break free from the status quo, and transform their lives. The Hero believes in the trials of courage, resilience, and overcoming to understand and experience the fullest expression of themselves. They might also be known as a champion, athlete, rescuer, or warrior. Outlaws question norms and pave the way for change, acutely aware of how civilization limits human expression. Their audience feels stimulated, full of life, and excited by the invitation to throw out the rule book. Also known as visionaries and innovators, Magicians harness the power of transformation, making dreams come true and problems disappear. They are extremely passionate and charismatic, often having ideas that others view as impossible.
4.
Core Motivator: Providing Structure to the World
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The Caregiver, Creator, and Ruler seek to preserve order and stability, in very different ways. Also known as the healer or guardian, the Caregiver is moved by compassion, generosity, and a desire to help others, yearning to live in a world where people take care of one another. Creators strive to create something with meaning and value and thrive on innovative ways of bringing their vision to life. Their dedication to expressing themself and moving ideas from their heart and head inspires a sense of awe and empowerment in their audience. Rulers lead by example, help others rise up, and are most impactful when they recognize their audience’s need to feel empowered and successful. They call on their audience to maintain high standards and take ownership of the future they create.