Unlock Your Custom Strategy to Attract More Clients Fast

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Quiz Questions

1.
Is your niche crystal clear, or are you still figuring it out?
- A.
  I know exactly who I help and what problems I solve for them.
- B.
  I have a general idea but it needs work.
- C.
  No, I'm still figuring it out.
2.
Do you have a signature framework that positions you as the go-to expert?
- A.
  Yes, my system is well-developed.
- B.
  I'm working on it, but it's not fully there yet.
- C.
  No, I need help creating one.
3.
Do your current prices reflect the true value of your expertise?
- A.
  Absolutely.
- B.
  I'd like to charge more, but I'm afraid my clients can't afford it or they'll go somewhere else.
- C.
  No, I need to revisit my pricing.
4.
When someone asks you what you do, do you feel confident or a little unsure?
- A.
  I explain it clearly and confidently.
- B.
  It takes me awhile to go through all the moving pieces and I think a lot of people don't get it.
- C.
  I struggle to explain it all.
5.
Are your current programs delivering the impact and revenue you want?
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- A.
  Yes, my programs are highly effective and profitable.
- B.
  They're delivering impact, but I know they can do better.
- C.
  They're not getting the results I expected yet.
6.
Do your marketing efforts currently bring in clients, or are you wondering if it's worth the effort?
- A.
  Yes, my marketing consistently brings in clients.
- B.
  My marketing works sometimes, but I'm not sure which part works.
- C.
  I keep putting stuff out there and I keep getting crickets.
7.
What's your #1 reason for wanting more clients right now?
- A.
  I want to play bigger with the business I have now, and grow my revenue to the next level.
- B.
  I want to help more people with my expertise.
- C.
  I need more consistent income.
8.
How long have you been working on this business?
- A.
  Less than 1 year
- B.
  1-3 years
- C.
  3-5 years
- D.
  over 5 years

Quiz Outcomes

1.
It's time to go all-in on marketing.
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Congratulations!!!! It sounds like you're able to generate consistent revenue through your existing business and you're ready to grow. That's awesome! So that means it's time to do more of whatever is working for you.Before You StartBut before you turn on the marketing engine, there are a few things you may want to consider first:1. How will growth impact your program or offer?Will you need to evolve it in order to effectively deliver it to more people?2. How will growth impact your business design? If you generate more leads do you have the bandwidth to convert them and onboard them? Will you need to hire and manage additional resources to handle other parts of your business? Will you need to research and implement new systems like CRM or ads management? If your costs increase, will you need to adjust your pricing?3. Where do you want your growth to come from?Usually, when people think growth, they think about how to bring in new clients. But they often overlook creating a new offer for existing customers. Selling to people who already know, like and trust you is easier, cheaper and faster. One of the best ways to implement this strategy is to create an "advanced" offer that solves a challenge your customers have once they complete your first program. For instance, if you help people get new jobs, your next program could be helping people get internal promotions. Your 30-Day Plan to GrowthIf you've decided to pursue growth by bringing in new clients, I would recommend creating and starting to implement a marketing strategy with the following steps:1. Map out your current client journey from "Discovery" to "Onboarding"2. Identify the step that's closest to the sale - ususally this is "Conversion"3. Create a focused plan with metrics and measurement to increase what is happening there4. Start experimenting with marketing initiatives, but be sure you give them enough time to workSome extra details...Instead of focusing on "Discovery", I recommend you focus on "Conversion" - the piece of your customer journey that's the closest to the sale. So depending on your conversion mechanism, whether that's a phone call or a sales page, I would start thinking about what you can do to improve that piece of the process.For example, if your main way of converting clients is a discovery call, I would do a deep dive and ask questions like this:1. Do I need more VOLUME in terms of calls? Follow up questions: How can I get that call button in front of more people? What can I do to make clicking that call button more compelling?2. Do I need a better CONVERSION rate in my calls? Follow up questions: Are the people I'm talking to qualified prospects or am I spending a lot of time with people who aren't the right fit? OR Am I getting the right people on the phone, but something is going wrong in the conversation.Starting with clarity around the challenges that are closest to the sale and working backwards will help you focus your resources on where you can make the greatest impact in the least amount of time. And once you've identified the specific challenge, it's much easier to find an expert to help you solve it.FINDING AN EXPERTOnce you've narrowly identified the marketing problem you're trying to solve, finding a program or expert that covers that area should be fairly straightforward. Hi, I'm Laura Zavelson.And I actually don't help coaches and consultants with traffic and conversion because I think there are a lot of really amazing specialists out there in those areas.But if you are getting caught up in the kinds of challenges I mentioned at the top of the page - like:Do you need to evolve your offer or create a new one to accommodate growth?What program could you create for existing clients?How could you adjust your prices to support your revenue goal?I might be able to help.Whenever you're ready, here are two ways I can help you build a clear path to more revenue in your coaching or consulting business:1. DM me on Instagram with any questions about your business3. Grab my $17 Pricing Toolkit designed to help you figure out how much more you could be charging for your programs and services
2.
It's time to get really specific about your program or service.
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You are an expert. So, you have a ton of skills and experience, and you could help a lot of people with many different things. The challenge for you here is getting really tuned in to a specific audience and a specific problem. That doesn't mean you can't eventually grow a broader business. But if you have finite resources, you will get to success faster if you pick a specific person and a specific problem to focus on right now.Your 30-Day Plan to Offers People Want to BuyStep 1: Find a Focus AreaTo attract your ideal clients and get them interested, you'll need to create an offer that solves a specific problem for a specific person. The fastest way to do this is by finding the answers to the 3 magic questions:1. What problem are you solving?2. Who do you solve it for?3. Why does it matter to them?These clarifying questions work at both the business level and at the program or offer level and are definitely worth your time because they are the foundation of your revenue engine.If you're thinking this looks a little like choosing a niche, it is. But the nuance here is that we're going deeper than demographics. Your Focus Area is more than just the person. It's the person PLUS the problem.Step 2: Sketch a SolutionOnce you've landed on the ideal client and the urgent problem, we need to put some shape around it. So now it's time to decide on the transformation you'll deliver in this particular offer.The best way to do this is to think about where your client is when they come to you - in terms of their frustrations - and where they are when your work together is complete. In many cases, the transformation they're looking for is too broad to be accomplished in a single program so you'll need to identify some milestones along the way. If you're just getting started, think of a transformation you can deliver with a program that's somewhere between 30-90 days long. It will be a little different if you're thinking about a membership, but the key here is to think about what they can accomplish in a certain amount of time if they join. STEP 3: Blueprint Your Signature SauceYour Signature Sauce is the process that you use to get your clients from where they are now to where they'll be at the conclusion of the program. You may already have a consistent approach you use with all your clients, but if if's not clear and you're not communicating it, you're missing a big opportunity to establish trust and differentiate yourself. So the last step in offer development is creating a clear map that you can use to explain exactly how your program works.Hi, I'm Laura Zavelson.And if you're frustrated because your marketing efforts are resulting in crickets, taking another look at your offer or creating a new one can make a huge difference.The bottom line: people buy things to solve problems. But they don't buy things they don't understand and they won't stop long enough to learn more if you don't acknowledge their specific frustrations.I know narrowing down and getting specific can be scary because it feels like you're limiting your opportunities or your creativity. But in my experience working with hundreds of entrepreneurs, getting crystal clear about who you help, what problem you solve, and how you do it, is when people start listening.Whenever you're ready, here are two ways I can help you build a clear path to more revenue in your coaching or consulting business:1. DM me on Instagram with any questions about your business3. Grab my $17 Pricing Toolkit designed to help you figure out how much more you could be charging for your programs and services
3.
It's time to design a business that supports you financially and emotionally.
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Well done! You're doing a great job supporting your customers. Now we need to focus on desinging the busienss so it supports you too. Do any of these scenarios sound familar?You feel like you should be able to raise your prices, but you don't want to alienate your existing clients and you're worried you'll lose new prospects.You have this kernel of an idea that won't go away. Maybe you want to help a different kind of client or offer your talents in a different way, but you're not sure how - or even if - you should start.You have some great clients, but every time you do the math, you can't quite figure out how to get enough of them in to hit your revenue goal without sacrificing some of your non-negotiables.Business Design is the art and science of developing your pricing strategy and retooling the way you deliver your services so you can have financial flexibility as well as life flexibility.Your 30-Day Plan to ClarityStep 1: Design Your Delivery SystemAll coaching and consulting offers are some combination of information, access to expertise, accountability, implementation and feedback. But there is no single right way to get your clients results. It is entirely possible to design powerful delivery systems that have high impact and still offer you summers off, or no emergencies or days that end at 3pm. In this step, research different groupings fo the elements I listed above and play with different program lengths and components to find one that delivers for your clients and also for you.Step 2: Close the Revenue GapOne of the most impactful changes you can make for your business is to figure out how to close the revenue gap. Revenue = [How Many Programs or Projects You Sell] x [How Much You Charge]. I recommend you start a 12 month revenue goal and work backwards, looking at how much you would need to charge a realistic number of clients in order to get there. This is a much more elegant way of setting your prices than guessing how much they might be willing to pay.Step 3: Reduce Your RiskJust like you reduce the risk for your clients by offering guarantees or working in phases, you can reduce the risk for your own business. The best way to do that is to design a lightweight test where you sell a simple form of your offer to a small number of people and test it out. Was it easy to get people to buy? Did you enjoy delivering it? What feedback did you get? The most important thing here is to actually test a "sh*tty first draft" of the product before you invest a ton of time and resources in development or marketing.Hi, I'm Laura Zavelson.And I'm proof that it's entirely possible to design a business around the life you desire while still getting your client amazing results. When my kids were little I designed a brand-strategy agency where I didn't take meetings after 3pm, where the offices were kid-friendly and where the yoga instuctor came to us. Today, my priorities have shifted. I'm all about building a no-emergencies business, and enjoying a 4-day workweek. Yes, there are tradeoffs in any structure, but you can absolutely design a business to spec.Whenever you're ready, here are two ways I can help you build a clear path to more revenue in your coaching or consulting business:1. DM me on Instagram with any questions about your business3. Grab my $17 Pricing Toolkit designed to help you figure out how much more you could be charging for your programs and services
4.
It's time to send a clear message.
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If you landed here, I'm guessing you feel a little disjointed about your business. See if any of this feels familiar:I have two different client types or two very different services and I don't know how to align the messaging.The person I help is a corporate executive, but the person that buys my services is in HR. How do I tell my story?I'm crystal clear on my person, their problem and the transformation I deliver. Why am I still getting marketing crickets?By focusing on messaging, you'll get creative on how to align the different parts of your business and also make sure your clients understand your expertise and experience.Your 30-Day Plan to Integrated MessagingStep 1: Land your Big PromiseYour Big Promise is the transformation you deliver. The tricky part here is figuring out how to say it in a way that resonates with the problem your client is having right now. As coaches and consultants we often know that the problem we solve isn't the problem the client thinks that they have. The trick with the Big Promise is that we need to focus on the problem from the client's perspective and speak to their current frustration.Step 2: Tell Your StoryIf your Big Promise and your offer are crystal clear, often the missing piece of the sales puzzle is the Why You? question. People want to relate to you and your process. They want to identify with your solution. And they want to know that you have the experience and expertise to help them. Stepping up the "Why You" on your landing and web pages and working that into your social media might be all it takes to flip the switch.Step 3: Publish -or Evolve - Your Landing PageIf you're relying on your Work With Me page to do your selling for you, it's time to level-up your game. When it comes time to turn on the marketing engine, you don't want to be driving traffic to your website. There's too many opportunities to get lost. In order to get people to buy, there need to be as few distractions as possible as you walk them down the path to "Buy Now" or "Book a Call". Landing pages are also an elegant solution to the problem of having multiple audiences or multiple products.Hi, I'm Laura Zavelson.While it seems like creating your messaging should be straightforward, I think it's one of the easiest places to get in your own head and get bogged down. It's simply becasue you're too close to it. This is one of those places where it really makes sense to grab a friend who knows a little about your business - but not too much - and ask them what they think you do, who you do it for and what problems you solve.Whenever you're ready, here are two ways I can help you build a clear path to more revenue in your coaching or consulting business:1. DM me on Instagram with any questions about your business3. Grab my $17 Pricing Toolkit designed to help you figure out how much more you could be charging for your programs and services

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Quiz Questions

Quiz Outcomes