What’s your marketing personality?

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Quiz Questions

1.
When planning your marketing strategy, what’s the first thing you focus on?
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- A.
  Analyzing data and metrics from past campaigns.
- B.
  Crafting a compelling brand story.
- C.
  Creating engaging and creative content.
- D.
  Optimizing social media presence.
- E.
  Writing SEO-friendly and impactful content.
- F.
  Managing every aspect of the marketing tasks myself.
- G.
  Streamlining tasks and delegating effectively.
- H.
  Experimenting with new marketing tactics and tools.
2.
How do you measure the success of a marketing campaign?
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- A.
  By the numbers—data and analytics are my go-to.
- B.
  By how well it strengthens the brand image.
- C.
  By the creativity and originality of the campaign.
- D.
  By the engagement and follower growth on social media.
- E.
  By the content’s reach and impact.
- F.
  By how smoothly I can execute the campaign myself.
- G.
  By how efficiently tasks are completed by the team.
- H.
  By how well new strategies or tools perform.
3.
When it comes to content creation, you prefer to:
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- A.
  Research and optimize content for performance.
- B.
  Align content with the overall brand voice.
- C.
  Create visually stunning and engaging pieces.
- D.
  Design posts that are perfect for social media platforms.
- E.
  Craft content that’s both SEO-friendly and engaging.
- F.
  Write and design everything myself, from start to finish.
- G.
  Oversee the process and ensure it’s done efficiently.
- H.
  Experiment with different formats and approaches.
4.
How do you approach social media marketing?
- A.
  I monitor engagement metrics and adjust strategies based on data.
- B.
  I focus on maintaining a consistent brand presence.
- C.
  I create eye-catching posts that grab attention.
- D.
  I stay on top of trends and optimize for maximum engagement.
- E.
  I ensure that content is shareable and impactful.
- F.
  I handle posting, engagement, and content creation myself.
- G.
  I schedule posts and delegate engagement tasks.
- H.
  I experiment with different platforms and tools to find what works best.
5.
What’s your attitude toward new marketing tools or platforms?
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- A.
  I research their effectiveness before adopting them.
- B.
  I evaluate how they fit with my brand strategy.
- C.
  I look for tools that enhance my creativity.
- D.
  I’m always eager to try out new social media tools.
- E.
  I use tools that improve my content’s reach and SEO.
- F.
  I try them out personally to see if they fit my workflow.
- G.
  I prefer to assign someone to explore new tools and report back.
- H.
  I love experimenting with the latest and greatest tools.
6.
When you face a marketing challenge, what’s your go-to move?
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- A.
  Dive into data and research for a solution.
- B.
  Refocus on aligning with my brand’s core message.
- C.
  Think outside the box to create a unique approach.
- D.
  Adapt strategies to fit current social media trends.
- E.
  Optimize content or strategy for better performance.
- F.
  Tackle the challenge head-on and figure it out as I go.
- G.
  Identify the right person or tool to handle it.
- H.
  Experiment with new tactics until something clicks.
7.
How do you stay informed about the latest marketing trends?
- A.
  I read reports, case studies, and data-driven articles.
- B.
  I follow brand experts and thought leaders.
- C.
  I seek inspiration from creative influencers.
- D.
  I stay active on social media to see what’s trending.
- E.
  I read blogs and articles focused on content marketing and SEO.
- F.
  I learn by doing—trying out new strategies myself.
- G.
  I attend webinars or workshops and assign research tasks to my team.
- H.
  I love to experiment with new trends and see what works best.
8.
What’s your ideal way to execute a marketing campaign?
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- A.
  With a detailed plan based on data and insights.
- B.
  With a clear focus on enhancing brand identity.
- C.
  With a creative flair that makes the campaign stand out.
- D.
  With a strategy optimized for social media engagement.
- E.
  With well-crafted content that’s optimized for SEO.
- F.
  By personally managing every aspect to ensure it’s done right.
- G.
  By coordinating efforts and ensuring everyone knows their role.
- H.
  By trying out new ideas and adjusting on the fly.
9.
What do you think is the most important aspect of a successful marketing campaign?
- A.
  The data and analytics that drive decisions.
- B.
  The consistency and strength of the brand message.
- C.
  The creativity and innovation that capture attention.
- D.
  The engagement and visibility on social media.
- E.
  The quality and reach of the content.
- F.
  The execution and hands-on work that bring it to life.
- G.
  The strategy and delegation that keep everything running smoothly.
- H.
  The ability to adapt and innovate with new tactics.
10.
How do you feel about marketing automation?
- A.
  It’s essential for analyzing and optimizing campaigns.
- B.
  It’s useful for maintaining brand consistency.
- C.
  It’s helpful, but I prefer to keep a creative touch.
- D.
  It’s a great way to maintain a strong social media presence.
- E.
  It’s useful for streamlining content production and distribution.
- F.
  I automate where possible, but like to stay hands-on.
- G.
  It’s a great way to delegate routine tasks and focus on strategy.
- H.
  It’s a tool to experiment with, but I like to stay flexible.

Quiz Outcomes

1.
The Analytics Ace!
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You thrive on data and insights, using numbers to guide your marketing decisions and optimize every campaign.You’re the kind of business owner who loves to see the proof in the numbers, and you know how to turn data into actionable strategies. Your analytical mindset ensures that every move you make is backed by evidence, but there’s always room to sharpen your approach.3 Tips to Boost your Data-Driven Marketing:1. Set clear Key Performance Indicators (KPIs). Ensure you’re tracking the right metrics that align with your business goals. Whether it’s conversion rates, customer lifetime value, or cost per acquisition, make sure your KPIs reflect what truly matters to your growth.2. Leverage A/B Testing. Don’t just rely on historical data—experiment with A/B testing to optimize your campaigns. Whether it’s email subject lines, ad creatives, or landing page designs, testing variations can lead to better results and more insights.3. Use Predictive Analytics. Go beyond just looking at past data and start using predictive analytics tools to forecast trends and customer behaviors. This can help you stay ahead of the curve and make proactive marketing decisions.Ready to dive deeper? Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
2.
The Brand Builder!
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You’re all about creating a strong, consistent brand that resonates with your audience.Your focus is on making sure every aspect of your business, from visuals to messaging, reflects your brand’s identity. You understand the power of a strong brand and how it can build loyalty and drive sales.3 Tips to Strengthen your Brand:1. Develop a Brand Voice Guide. Create a comprehensive guide that outlines your brand’s voice and tone. This ensures consistency across all channels and makes it easier for anyone on your team to communicate in line with your brand’s personality.2. Invest in Visual Consistency. Use consistent colors, fonts, and imagery across all marketing materials. This visual consistency helps build recognition and trust with your audience. Consider hiring a designer to refine your brand’s visual identity if needed.3. Tell your Brand Story. People connect with stories. Make sure your brand has a compelling story that resonates with your target audience. Use your website, social media, and other marketing channels to share this story and build a deeper connection with your customers.Want to build an even stronger brand?Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
3.
The Idea Generator!
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Creativity is your superpower, and you’re always brimming with innovative ideas.You love to push the boundaries and come up with marketing campaigns that are not just effective but also memorable. Your creativity sets you apart, but sometimes, turning those big ideas into actionable strategies can be a challenge.3 Tips to Channel your Creativity Effectively:1. Create a Campaign Calendar. Organize your creative ideas into a marketing calendar. This helps ensure that your ideas are not only creative but also timely and aligned with your overall marketing strategy.2. Focus on the Audience. It’s easy to get caught up in your own creativity, but always keep your target audience in mind. Make sure your ideas resonate with them and solve their problems or meet their needs in a unique way.3. Use Creative Briefs. When developing a new campaign, use a creative brief to outline the project’s goals, target audience, and key messages. This will help you stay focused and ensure your creative ideas align with your business objectives.Need more inspiration? Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
4.
The Social Savant!
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You’re a social media pro, always on top of trends and optimizing your platforms for maximum engagement.You know how to craft posts that go viral, build communities, and keep your audience engaged across various platforms. Your expertise in social media marketing is impressive, but there’s always room to refine your approach.3 Tips to Maximize your Social Media efforts:1. Audit your Social Media Profiles. Regularly review and update your social media profiles to ensure they reflect your current branding and messaging. A well-optimized profile can improve your visibility and attract the right audience.2. Diversify your Content. Don’t stick to just one type of content. Mix it up with videos, infographics, stories, and live sessions to keep your audience engaged. Different formats appeal to different segments of your audience, so variety is key.3. Leverage Analytics Tools. Use social media analytics tools to track your performance and understand what content resonates most with your audience. Use these insights to refine your strategy and focus on what works best.Looking to take your social media game even further? Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
5.
The Content Crafter!
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You’re focused on producing high-quality, impactful content that drives results and boosts SEO.You understand the power of great content and how it can attract, engage, and convert your audience. Your attention to detail and commitment to quality set your content apart, but staying consistent and effective can be challenging.3 Tips to Enhance your Content Strategy:1. Repurpose your Content. Maximize the value of your content by repurposing it across different channels. Turn a blog post into a video, break an infographic into social media posts, or compile related articles into an eBook. This saves time and ensures your message reaches a wider audience.2. Focus on SEO. Great content deserves to be seen. Invest time in optimizing your content for search engines by using relevant keywords, meta descriptions, and internal links. This will help improve your visibility and attract more organic traffic.3. Create a Content Calendar. Consistency is key in content marketing. Use a content calendar to plan your posts in advance, ensuring you’re regularly publishing and promoting new content that aligns with your business goals.Ready to take your Content to the next level? Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
6.
The Hands-On Hero!
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You’re the kind of business owner who rolls up their sleeves and gets the job done.You prefer to handle your marketing yourself, ensuring every detail is just right. Your hands-on approach means you have a deep understanding of your business and its needs, but managing everything on your own can sometimes be overwhelming.3 Tips to make your Hands-On Approach more effective:1. Prioritize Tasks. Not every task requires your direct involvement. Prioritize the most critical aspects of your marketing efforts, and consider delegating or automating smaller tasks to free up your time for what matters most.2. Use Marketing Automation Tools. Leverage automation tools for repetitive tasks like email marketing, social media posting, or customer follow-ups. This allows you to maintain a hands-on approach while increasing efficiency and saving time.3. Stay Organized. Use project management tools to keep track of your marketing activities. A well-organized system helps ensure you don’t miss important deadlines or opportunities and keeps your campaigns running smoothly.Want to get even more done with your hands-on approach? Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
7.
The Strategy Streamliner!
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You’re a master at organizing, delegating, and optimizing processes.You know that a well-executed plan is key to marketing success. Your ability to streamline workflows, manage teams, and keep everything on track allows your business to grow without the chaos. However, even the best planners can benefit from new strategies.3 Tips to Streamline your Marketing efforts even further:1. Map out your marketing funnel. Visualize your entire marketing funnel from lead generation to conversion. This helps identify any bottlenecks and ensures a smooth customer journey. Regularly review and optimize each stage for better results.2. Implement Workflow Automation. Use automation tools to manage repetitive tasks and streamline processes. Whether it’s automating your email marketing or scheduling social media posts, automation can save you time and reduce errors.3. Delegate Strategically. Focus on high-level strategy while delegating execution to your team or trusted partners. Clear communication and well-defined roles ensure that your strategy is implemented effectively without micromanaging.Looking to Optimize your Strategy even more?Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here
8.
The DIY Dynamo!
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You’re an adventurous marketer who loves to experiment with new tools and strategies.You’re always eager to try the latest marketing trends and see what works for your business. Your willingness to take risks and learn from your experiences makes you a dynamic and adaptable business owner, but it’s important to stay focused.3 Tips to Channel your Adventurous Spirit effectively:1. Test before you invest. Before fully committing to a new tool or strategy, run small-scale tests to see if it’s a good fit for your business. This allows you to experiment without risking significant resources.2. Stay Informed. Keep up with industry trends and updates to ensure you’re not just following the latest fad but adopting strategies with proven potential. Subscribe to industry newsletters, attend webinars, and participate in online forums.3. Document your Results. Track the outcomes of your experiments and document what works and what doesn’t. This helps you refine your approach over time and build a library of proven strategies that you can rely on.Want to keep Experimenting and Improving?Hey there! We're Vivian & Chelsea with The Seasoned Marketer! Seasoned marketing professionals, educators & small business advocates. Oh, and did we mention, we're sisters?! While we share a passion for small business marketing and have set out on a very similar track (we both graduated from the University of South Carolina, both majored in Marketing, & both worked in healthcare marketing throughout our careers) - our 15 year age difference and differing personalities (Chelsea an introvert & Vivian an extrovert) allows us to each bring a unique perspective and approach to marketing. At the end of the day, we create resources to not only share all of our marketing experience with small business owners, but also to remind you that marketing is an art - there is not one-size-fits-all approach when it comes to growing your small business.Looking for marketing resources to help you grow your small business?1. Join the S.O.B Community! If you're looking for consistent monthly marketing support without outsourcing your marketing or hiring an expensive marketing agency, we have an affordable monthly membership that offers weekly Zoom calls with marketing professionals, in-depth training videos, a database of marketing resources, and a community of fellow small business owners. This is a great place to get personalized advice for your business' marketing efforts. 🤝Join today2. Explore our YouTube library. Over 200 videos on various marketing subjects, tools we recommend and step-by-step tutorials. 📺Start watching here3. Tune into the S.O.B Marketing Podcast. Listen to a little sisterly banter every week as we discuss current marketing topics and various marketing strategies 🎙️Start listening here