Let's Rank Your Website "Services" Page

Quiz Questions

• 1.
  How confident are you in the effectiveness of your current "Services" page?

  • A.
    Very confident; I receive high-quality inquiries on a regular basis, and I convert these inquiries into clients.
  • B.
    Somewhat confident; I get some good leads, but I want to decrease the number of questions I receive and increase my conversions.
  • C.
    Not very confident; I get inquiries, but most of them are price-shopping or aren't a good fit for my services.
  • D.
    Not confident at all; I'm not getting many inquiries, so I know it needs a complete overhaul.
• 2.
  How detailed is your current "Services" page?

  • A.
    It's very detailed and explains what's included in each service, who is a good fit for each service, and how each service will help them.
  • B.
    It's somewhat detailed, but I know it could be improved.
  • C.
    It's basic, with only brief descriptions of my services, which is probably why I attract mostly price-shoppers.
  • D.
    It's minimal, with very little copy on the page. I know it needs a lot of work because I'm not getting any inquiries.
• 3.
  After reading your "Services" page, how often do potential clients ask for more information about your services?

  • A.
    Rarely; they usually have all the information they need.
  • B.
    Sometimes, but not very often.
  • C.
    Frequently; I'm often asked to clarify what's included or what my services cost.
  • D.
    Almost always; there's very little copy on my page, so most people probably don't inquire, and the people who do have a lot of questions.
• 4.
  How well does your current "Services" page reflect your brand and personality?

  • A.
    Perfectly; I feel like who I am and who I serve is clear.
  • B.
    I'd grade it at a "B" level, but it could be more aligned and could better showcase why clients should work with me.
  • C.
    It's average, but it feels dull and uninteresting.
  • D.
    Not at all; the page has so little copy that it feels like an afterthought.
• 5.
  How often do you update your website "Services" page?

  • A.
    Regularly, especially when I raise my prices or change what's included in a service.
  • B.
    Occasionally, but not as often as I should; some information is unclear or outdated.
  • C.
    Rarely; I tell potential clients to DM me or email me for current pricing instead.
  • D.
    Never; it's been the same since it was created.

Quiz Outcomes

• 1.
  Sales Page Superstar

  Your website is in great shape! Want to take it to the next level? Rather than sharing a lot of information on one "Services" page, I recommend diving into creating detailed sales pages for each of your key offerings to maximize your conversions and showcase your expertise.
• 2.
  Almost There Achiever

  Your website is doing well, but there's room for improvement. Adding a service-specific sales page for your signature offer could help you better communicate the value of your offerings and attract more clients.
• 3.
  Growing Go-Getter

  You're on the right track, but adding service-specific sales pages could help your website—and your business!—stand out even more. By highlighting the unique benefits of your services, you can better connect with your ideal clients and drive more sales.