Stand Out or Blend In: Is Your Product Truly Unique?

Quiz Questions

• 1.
  How well do you understand the specific needs of the people who use, or will use, your product (users or consumers)?

  • A.
    I have a general idea, but it’s not fully refined.
  • B.
    I’m not sure, or I haven’t validated my assumptions with actual customers or users.
  • C.
    Very well, I know their pain points and priorities clearly.
• 2.
  How well do you understand the specific needs of the people who buy your product (decision makers)?

  • A.
    Very well, I know their pain points and priorities clearly.
  • B.
    I’m not sure, or I haven’t validated my assumptions with actual customers.
  • C.
    I have a general idea, but it’s not fully refined.
• 3.
  Do you adjust your messaging depending on whether you’re speaking to decision-makers or end users?

  • A.
    Sometimes, but I’m not consistent.
  • B.
    No, I tend to use the same message for everyone.
  • C.
    Yes, I tailor my message for each audience.
• 4.
  How well do you know your top 3 competitors?

  • A.
    I can name one or two, but I’m not super comfortable with describing their offering and claims.
  • B.
    I’m not clear on who my competitors are.
  • C.
    Very well, I know exactly who they are and can describe their offering and claims.
• 5.
  How well do you know what aspects of your offering differentiate you from your competitors?

  • A.
    Not at all.
  • B.
    I have a hunch but I'm not sure.
  • C.
    Very well, I know my/our unique capabilities vs. all of my/our competitors.
• 6.
  Question 6

  • A.
    Easy peasy. I already have a completed version of this.
  • B.
    I'd need to do some research to get it right.
  • C.
    I'd need to do A LOT of research to get it right.

Quiz Outcomes

• 1.
  Ready for PositioningIQ

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  Based on your results, you’re ready to test drive my custom AI tool to help you define and refine audience-centric positioning that makes your offering stand out in a crowded market!Learn more here: PositioningIQ