IS IT TIME TO REBRAND?

Quiz Questions

• 1.
  How do you feel about your brand?

  • A.
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    Proud and confident - I love showing it off
  • B.
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    It's okay, but I feel like it could be better
  • C.
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    Embarrassed—I cringe when I share it
• 2.
  Do you feel embarrassed when sharing your website or social media?

  • A.
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    Always - it’s outdated, confusing, or just not me
  • B.
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    Sometimes - I have to explain or apologize for certain things
  • C.
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    Never - my site and socials reflect my business perfectly
• 3.
  Have you rebranded before? How long ago?

  • A.
    I haven’t rebranded before
  • B.
    Yes, but it’s been 3+ years
  • C.
    Yes, within the past 2 years
• 4.
  Did you originally DIY your brand?

  • A.
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    Yes, I completely DIY’d it
  • B.
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    Kind of - I used templates or a freelancer
  • C.
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    Nope, I worked with a professional studio
• 5.
  Which one looks closest to your logo?

  • A.
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    Answer A
  • B.
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    Answer B
  • C.
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    Answer C
  • D.
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    Answer D
  • E.
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    Answer E
  • F.
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    Answer F
• 6.
  Do you have brand guidelines?

  • A.
    Yes, they’re clear and thorough
  • B.
    Kind of—I have some guidelines, but they’re outdated or incomplete
  • C.
    No, I don’t have any
  • D.
    I don't know what brand guidelines are
• 7.
  If you chose to rebrand now, what would your budget be for the rebrand?

  • A.
    Less than $5k - I don't have much to invest right now
  • B.
    $5k to $10k - I would want to invest in rebuilding the foundation and diy the rest
  • C.
    $10k to $20k - I have a good budget, but I'd have to choose where to invest it
  • D.
    $20k+ - I want to do it right this time and invest in each touchpoint - branding, packaging, photography, and web design
• 8.
  Do you feel your brand connects with your target audience?

  • A.
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    Absolutely - it resonates deeply with my ideal clients
  • B.
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    Somewhat - my audience gets it, but it could be stronger
  • C.
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    Not really - I’m missing the mark or attracting the wrong people
• 9.
  How consistent is your branding across all touchpoints?

  • A.
    Completely consistent - everything looks cohesive
  • B.
    Mostly consistent, but I have a few gaps
  • C.
    Inconsistent - different platforms feel disjointed
• 10.
  Do you feel your brand reflects where your business is headed?

  • A.
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    No - it’s stuck in the past and doesn’t match my vision
  • B.
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    Kind of - it reflects where I am now, but not where I want to go
  • C.
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    Yes - it’s perfectly aligned with my future goals

Quiz Outcomes

• 1.
  It's time to Rebrand!

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  Your intuition is spot on—it’s time to rebrand! Your current branding has served you well, but it no longer reflects the business you’ve grown into or the one you aspire to be. Whether it’s an outdated logo, inconsistent visuals, or messaging that misses the mark, your brand is holding you back instead of propelling you forward. A rebrand could help you attract your ideal audience, increase your credibility, and make you feel proud to show off your business to the world. Imagine having a brand that feels just right—one that aligns with your values, excites your audience, and inspires you every day.Ready to take the next step? Let’s make it happen. Book a call with our studio to explore how we can transform your brand together.
• 2.
  Hold the rebrand - just for now

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  Your brand isn’t perfect, but it’s not time to throw in the towel just yet. You’ve got some solid pieces in place, and your audience recognizes and connects with those. However, there’s work to be done before diving into a rebrand. Maybe you need a clearer vision of where your business is headed, more time to dedicate to the process, or a bigger budget to do it right. A rebrand is a big investment—not just in money but in time and energy—so waiting until you’re fully ready will ensure it’s a success.For now, focus on refining your existing brand, building stronger foundations, and gaining clarity on your goals. Want guidance while you’re in this phase? Join The Founder’s Edit for actionable tips, insights, and inspiration to get you prepped for a rebrand when the time is right.
• 3.
  There's no need to rebrand!

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  Good news—you don’t need to rebrand! Your brand is working well for you right now. It’s aligned with your values, resonates with your audience, and represents your business effectively. You’ve got consistency, recognition, and trust—three essentials for a strong brand. Instead of pouring time and resources into a rebrand, focus on continuing to elevate your existing brand with small updates or enhancements that keep things fresh and engaging.That said, staying inspired and ahead of trends is always a smart move. Join The Founder’s Edit, our newsletter filled with insider tips, branding insights, and creative ideas to help you fine-tune and grow your brand. Even when things are going well, there’s always room to keep evolving!