Discover Your Brand Archetype

Quiz Questions

• 1.
  What is your brands primary mission?

  • A.
    To provide care and support to others.
  • B.
    To bring joy, connection, and emotional warmth.
  • C.
    To encourage freedom and exploration.
  • D.
    To innovate and push boundaries.
  • E.
    To lead, inspire, and create structure.
  • F.
    To guide others with wisdom, inspire transformation, or foster belonging.
• 2.
  What feeling do you want your audience to experience?

  • A.
    Confidence, empowerment, and control.
  • B.
    Clarity, transformation, and a sense of community.
  • C.
    Happiness, playfulness, and connection.
  • D.
    Excitement, curiosity, and independence.
  • E.
    Safety, trust, and care.
  • F.
    Boldness, creativity, and originality.
• 3.
  What’s your brand’s biggest strength?

  • A.
    Being wise and transformative.
  • B.
    Being innovative and thinking outside the box.
  • C.
    Being authoritative and reliable.
  • D.
    Being joyful and emotionally engaging.
  • E.
    Being nurturing and compassionate.
  • F.
    Being adventurous and inspiring exploration.
• 4.
  How do you approach challenges in your business?

  • A.
    By embracing new opportunities and staying curious.
  • B.
    By reimagining solutions and breaking away from convention.
  • C.
    By stepping back, analyzing the situation, and finding thoughtful solutions.
  • D.
    By maintaining a positive outlook and finding connection in everything.
  • E.
    By taking charge and implementing a clear plan.
  • F.
    By offering support and reassurance.
• 5.
  What would you like your brand to be remembered for?

  • A.
    For leading people on exciting, meaningful journeys.
  • B.
    For bringing people together and creating joy.
  • C.
    For inspiring lasting change and creating a sense of purpose.
  • D.
    For making people feel cared for and supported.
  • E.
    For inspiring confidence and making a big impact.
  • F.
    For being bold, creative, and original.

Quiz Outcomes

• 1.
  The Caregiver

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  Your brand is the ultimate nurturer. You help people feel safe, supported, and cared for. Whether you're offering guidance, services, or solutions, your brand exudes warmth and compassion. You build trust and create a sense of community by putting others' needs first. Core Traits: Compassionate, supportive, trustworthy. Brand Voice: Warm, empathetic, and encouraging.
• 2.
  The Ruler / Hero

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  Your brand leads with strength and inspires confidence. Your brand is about creating structure, security, and empowerment. You’re here to lead by example and show your audience how to take control of their lives or businesses. Your audience relies on you to inspire and motivate them toward success. Core Traits: Confident, responsible, empowering. Brand Voice: Authoritative, motivational, and inspiring.
• 3.
  The Explorer

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  Your brand is a guide to freedom and discovery. Your brand is about inspiring curiosity and encouraging adventure. You thrive on helping your audience break free from limits and discover new perspectives, ideas, or opportunities. Core Traits: Adventurous, curious, independent. Brand Voice: Free-spirited, bold, and inspiring.
• 4.
  The Creator / Rebel

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  Your brand is bold, original, and unafraid to break the rules. Your brand thrives on creativity and innovation, always pushing the boundaries of what’s possible. Whether through artistry or unconventional thinking, you inspire your audience to think differently and embrace their individuality. Core Traits: Visionary, unconventional, innovative. Brand Voice: Bold, inventive, and thought-provoking.
• 5.
  The Jester / Lover

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  Your brand is all about connection and joy. Your brand spreads happiness, connection, and warmth. You help people feel more present and alive, whether through humour, entertainment, or emotional bonds. Your audience trusts you to bring fun, vibrancy, and authenticity into their lives. Core Traits: Playful, passionate, engaging. Brand Voice: Joyful, charming, and approachable.
• 6.
  The Sage / Magician / Everyman

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  Your brand inspires wisdom, transformation, and belonging. Your brand is deeply rooted in purpose and connection. You aim to educate, enlighten, and transform your audience, guiding them toward clarity or meaningful change. You also create a sense of unity, making people feel like they’re part of something bigger. Core Traits: Wise, transformative, inclusive. Brand Voice: Thoughtful, inspiring, and inclusive.