Marketing Plan for Photographers

Quiz Questions

• 1.
  How do most of your leads currently find you?

  • A.
    I honestly don’t know—I just hope people stumble upon my site.
  • B.
    I run ads, but I’m not sure if they’re working as well as they should.
  • C.
    Mostly referrals from past clients or vendors.
  • D.
    They’re not finding me—I need more weddings to show off.
  • E.
    I meet a lot of couples at wedding shows, but they rarely follow up.
• 2.
  What happens when someone inquires?

  • A.
    I get ghosted. A lot.
  • B.
    I book some, but I know I could be converting more.
  • C.
    My referrals usually book me, but I don’t get enough of them.
  • D.
    I don’t get enough inquiries to know what’s working.
  • E.
    They seem excited at first but disappear after the wedding show.
• 3.
  What’s your biggest frustration with your bookings right now?

  • A.
    People aren’t finding me at all.
  • B.
    I’m getting leads, but they’re not turning into bookings.
  • C.
    I wish I had more vendor connections sending me couples.
  • D.
    I don’t have enough full weddings in my portfolio to show what I can do.
  • E.
    I talk to a lot of couples, but I can’t seem to get them to take action.
• 4.
  If you could fix one thing in your business today, what would it be?

  • A.
    Getting more organic traffic to my website.
  • B.
    Knowing exactly how to turn ad clicks into booked clients.
  • C.
    Having an easy way to get vendors and past clients to send me more referrals.
  • D.
    Having a stronger portfolio so couples trust me more.
  • E.
    Making my wedding show efforts actually result in bookings.
• 5.
  How do you feel about your marketing efforts right now?

  • A.
    Confused—I feel like I’m invisible online.
  • B.
    Frustrated—I’m spending money, but I’m not sure it’s paying off.
  • C.
    Stuck—I rely on referrals, but I don’t know how to get more of them.
  • D.
    Behind—I need more experience and a portfolio that reflects my style.
  • E.
    Exhausted—I put in the effort at wedding shows, but I don’t see results.

Quiz Outcomes

• 1.
  SEO

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  You want a steady stream of leads coming to you without having to constantly post on social media or run ads, SEO (Search Engine Optimization) is the answer.Right now, potential clients are searching for photographers in your area. If your website isn’t optimized, you’re missing out on those inquiries—and they’re booking with someone else instead.Why SEO Works:✅ It brings in leads who are actively searching for a photographer – These aren’t cold leads who need convincing; they’re already looking to book.✅ It builds trust & credibility – When couples find you at the top of Google, they instantly see you as a professional, reputable choice.✅ It works for you 24/7 – Unlike social media, where content disappears in hours, SEO keeps working in the background to bring you inquiries.✅ It’s a long-term game with massive payoff – Once you rank for key search terms, you’ll get leads consistently—without spending a dime on ads.SEO isn’t an overnight fix, but if you’re willing to put in the work, it can become one of your most powerful marketing tools.🚀 Want to learn how to optimize your website and get found on Google? We’ve put together a free guide to help you get started.
• 2.
  Facebook and Instagram Ads

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  You’re tired of waiting for leads to come in and want a way to book weddings consistently, Facebook & Instagram ads are your answer.Right now, you’re probably relying on referrals, social media, or SEO—which all take time to build. But ads? They put you in front of engaged couples right now.Why Ads Work:✅ They bring in steady, predictable leads – No more slow seasons. Ads allow you to control how many inquiries you get.✅ They reach couples before they start searching – You’re introducing yourself before they start Googling photographers, so you’re top of mind.✅ They work while you sleep – Unlike social media, where you have to constantly post and engage, ads run 24/7, sending you leads even when you’re off the clock.✅ They let you scale your business on your terms – If you want to book more weddings, you can increase your budget. Need to slow down? You can turn them off anytime.Most photographers think ads don’t work because they’ve tried them without a strategy. But when done right, ads can bring in high-quality leads consistently—without spending hours chasing inquiries.🚀 Want to learn how to make ads work for you? We’ve put together a free guide that walks you through the exact process.
• 3.
  Networking and Referrals

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  If your best leads come from word-of-mouth, past clients, or wedding vendors, then networking and referrals should be your #1 focus.Referrals convert way faster than cold leads because they come pre-trusted. A wedding planner, venue, or past couple vouching for you? That’s gold.Why Referrals Work:✅ They bring in warm leads who already trust you – When someone refers you, the couple sees you as a trusted choice, making them more likely to book.✅ They have higher conversion rates – Referral leads don’t price shop as much because they already feel confident in your work.✅ They require less marketing effort – Instead of spending hours posting or running ads, your network does the work for you.✅ They create a snowball effect – The more referrals you get, the easier it is to build momentum and keep your calendar full.If you’re getting most of your bookings through referrals, now’s the time to double down and make sure you’re getting the most out of your network.🚀 Want to learn how to build stronger vendor relationships and turn past clients into your biggest promoters? We’ve got a free guide for you.
• 4.
  Building Your Portfolio

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  You’re struggling to book weddings because you don’t have enough work to showcase, so it’s time to focus on building your portfolio.Couples want to see themselves in your photos. If your portfolio doesn’t represent the weddings you want to shoot, you’ll keep attracting the wrong clients—or no clients at all.Why Your Portfolio Matters:✅ You book what you show – If your website only features backyard weddings, you’re going to keep getting inquiries for backyard weddings.✅ It builds trust and credibility – A strong portfolio reassures couples that you’re the right photographer for them.✅ It gives you content for marketing – More shoots mean more content for your website, social media, and ads, helping you attract your ideal couples.✅ It allows you to break into new markets – Want to shoot at high-end venues? You need images that reflect that level of work.If you’re feeling stuck because you don’t have the right work to show, now’s the time to take control and build the portfolio that will book your dream clients.🚀 Want a step-by-step plan to curate a portfolio that attracts the right couples? We’ve got a free guide for you.
• 5.
  Wedding Shows

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  You love connecting with people face-to-face, so wedding expos and bridal shows can be one of the most powerful ways for you to book weddings.These events put you in front of engaged couples who are actively planning, giving you the chance to stand out from the competition and make a lasting impression.Why Wedding Shows Work:✅ You meet couples who are ready to book – Unlike social media, where you’re competing for attention, these couples are actively looking for vendors.✅ You build trust instantly – Talking to you in person makes it easier for couples to feel connected and confident in booking you.✅ You can collect dozens of leads in a single day – Instead of waiting for inquiries to trickle in, you can walk away with a list of potential clients ready to follow up.✅ You can create urgency with exclusive offers – A well-planned show strategy can help you book weddings on the spot or shortly after.Bridal shows aren’t just about showing up—they’re about having a plan to turn those interactions into actual bookings.🚀 Want to learn how to make the most of wedding expos and maximize your bookings? We’ve got a free guide to help.