How Sweet is Your Community?

Quiz Questions

• 1.
  Open up your follower list on Instagram. What do you see when you scroll through and look at the accounts on the list?

  • A.
    Tbh... it's mostly my friends and family.
  • B.
    I don't see a lot of names I recognize, but I see a lot of people that fit into my ideal client persona!
  • C.
    My followers and I are basically besties at this point, so I recognize a lot of the names (and would love to work with them)
  • D.
    It feels like I'm looking at old friends I haven't caught up with in a while.
• 2.
  How do you feel when you're creating a post for your feed?

  • A.
    A bit uncertain, hoping it resonates with my followers.
  • B.
    Like I’m putting care into it and speaking to the right people—I just wish more of them would engage.
  • C.
    Excited to chat with my audience in the comment section - hoping this sparks real conversation
  • D.
    Disconnected, like I’m not sure if what I’m doing matters to my audience anymore.
• 3.
  What is your biggest concern after pressing "post"?

  • A.
    That nobody will see my content
  • B.
    That the comment section will be empty
  • C.
    That it will be well-received but not remembered
  • D.
    That I'm not connecting with my audience like I used to
• 4.
  What best describes your current content strategy?

  • A.
    I’m still figuring out who I’m talking to and what to say
  • B.
    I have a strong sense of who my audience is, and I create with them in mind
  • C.
    I post with intention, but I feel like I just can't bring my connections past the comment section
  • D.
    I feel disconnected from what used to work
• 5.
  When someone does engage with your content, how do you usually feel?

  • A.
    Surprised—I don’t expect much interaction
  • B.
    Encouraged, but I’m always hoping for more depth or momentum
  • C.
    Grateful—it feels aligned and intentional
  • D.
    Conflicted—it used to happen more often, and I miss that energy
• 6.
  What’s your favorite part of showing up on social right now?

  • A.
    Seeing new faces in my follower list
  • B.
    Yapping in the comment section with my girlies
  • C.
    Checking my DM's to messages from my followers who feel more like friends
  • D.
    Trying new things to see what works and what doesn't

Quiz Outcomes

• 1.
  In the Recipe Book

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  You're finding your people and building the foundation of your community. It might feel like you're talking to the wrong crowd (or no crowd at all), but that doesn’t mean you're off track. This stage is all about clarity: who you’re here for, what you want to be known for, and how to show up with intention. Once you get clear on that, the right people will start to pull up a chair.Next Steps to Sweeten Your Community:Get clear on who you're talking to: Choose 1–2 ideal audience traits you want to attract and speak directly to them in your next few posts.Audit your bio and pinned content: Does it clearly say who you’re for and what you offer?Start showing up where your people already are: Comment thoughtfully on posts by brands or creators your ideal people follow.
• 2.
  In the Mixing Bowl

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  You’ve attracted the right people—yay!—but now it’s time to nurture them. Your community is warm and aligned, they just need more reasons to lean in. Think of this stage as building trust and familiarity. Show up with value, invite interaction, and create space for real conversation.Next Steps to Sweeten Your Community:Invite Engagement: Create content that invites your people into the conversation. Focus on conversations you both have something to add to! And remember to specifically invite your audience to engage on every piece of content (they usually won't engage without an invitation!)Speak to Emotions: How can you emotionally connect to your audience through your content?Utilize Stories: Your nurtured audience members are most likely the people seeing your stories every day, so explore ways you can use that format to connect deeper with them.
• 3.
  In the Oven

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  You’ve built a solid, nurtured audience, and now you're craving something deeper: more engagement, more conversation, more momentum. Your people are here and warm—they just need more meaningful ways to connect and contribute. This is your moment to bring in intention, leadership, and a clear sense of community identity.Next Steps to Sweeten Your Community:Create a VIP Feeling: How can you make your most engaged community members feel like VIPS? Connect your Community Members with Each Other: A strong community isn't just connected to you, they are also connected to each other! Explore ways you can allow your people to connect - like Instagram DM groups or challenges. Be Generous: Give freely - no strings attached! Focus specifically on ways you can create 1:1 opportunities for giving rather than just general “advice”. Think of these as little surprise and delights for your community!
• 4.
  On the Cooling Rack

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  At one point, your community was vibrant and active—but lately, things have felt a little quiet, distant, or just... off. Don’t panic! This isn’t the end—it’s a reminder to reintroduce yourself, reconnect with your values, and re-engage your people. Sometimes, we just need to rewarm what we’ve already made.Next Steps to Sweeten Your Community:Avoid FFO (flop freak out): It takes about 3 months (at least) to start to see results of your strategy, so don’t go switching it up because one posts performs poorlyListen to Your Data: Take a look at your post performance over the last 3 months and look for trends. Often times, you audience is trying to tell you something, you're just not hearing it! Look for trends in what is working and what isn't!Pick a rhythm and commit to consistency: Choose a frequency that works for you and your lifestyle - whether that's 1, 3, or 5 posts per week - and stick to it! The most important thing to focus on when your audience feels weaker is continuing to show up for them - week after week, month after month!